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Compare Mautic vs itracMarketer Platform

Comparison Summary

For Mautic vs itracMarketer Platform comparison, Our AI algorithm looked at 1589 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Mautic and itracMarketer Platform to solve their respective business needs.

Pros and cons of Mautic and itracMarketer Platform

Mautic is more suited to businesses that require Communication Management with E-Mail and Campaign Management with E-Mail where as itracMarketer Platform is focused towards Engagement Management with E-Mail and Communication Management with Social Media .

logo Mautic

Focus area

Software Failure Risk

  • medium

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

Mautic: Open Source Marketing Automation

Email & Marketing Automation CRM Platform to improve and grow business.

Financials

M&A

NA

Business Need

Total Processes
(we found evidences for)

64

52

Total Goals
(we found evidences for)

9

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics


social media management

monitoring social media

engaging on social media

scheduling post to social media


contact list management

creating contact list


sales document management

proposal & quote management



engagement management

engaging and following up



training & onboarding



workflow management


community building


generation of new leads


content management



lead qualification

lead qualification: technographic

lead qualification: behavioural




segmentation and targeting


account management





helpdesk management


relationship management




social media marketing


customer feedback management



distribution management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve internal communications

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Scale best practices

  • See 6 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting