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Sailthru vs Total Expert: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sailthru vs. Total Expert is based on a specific set of business needs and context. The comparison uses 3287 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sailthru and Total Expert

Sailthru, Total Expert, Oracle Responsys, Customer.io, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sailthru covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

Total Expert focuses on Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Relationship Management, etc.

"Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. " - Lisa Perlmutter

"Whether [relationship managers] are communicating via video, via text messaging, they're able to do it all within the Total Expert platform, which creates a more simplistic approach. " - Michael Guidotti

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sailthru

Focus area

Sailthru is better than Total Expert for

Software Failure Risk

  • medium

logo Total Expert

Focus area

Software Failure Risk

  • low

About

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Enterprise-grade marketing and customer engagement platform ​purpose-built for financial services

Age

2008

Financials

M&A

SERIES B

Business Need

Total Processes
(we found evidences for)

69

55

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring

campaign analytics


personalized marketing



lifetime value management


segmentation and targeting


content management


loyalty management

identify target customers

customise loyalty program


training & onboarding


workflow management



competitive intelligence


social media management

social media analytics

scheduling post to social media


helpdesk management


touchpoint management





conversion management


products & pricelist management


lead qualification

lead qualification: technographic


channel management


sales document management

contract management


sales call management


discount management


promotion management





customer feedback management


advocacy management


business development





generation of new leads


contact list management


community building



relationship management




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more
  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Grow market share

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Build brand awareness

  • Manage risk

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • video

  • social media

  • newsletter

  • promotions

  • chat

  • omnichannel

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • offline

  • point of sale

  • user generated content

  • blogs

  • See 14 more
  • e-mail

  • website

  • video

  • social media

  • newsletter

  • promotions

  • chat

  • omnichannel

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • offline

  • point of sale

  • user generated content

  • blogs

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting