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Marigold Engage vs HubSpot: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Marigold Engage vs. HubSpot is based on a specific set of business needs and context. The comparison uses 118417 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Marigold Engage and HubSpot

Marigold Engage, HubSpot, Oracle Responsys, Customer.io, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Marigold Engage covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subsc...ribers' preferences easy! " - Kajal Patel

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Marigold Engage

Focus area

Marigold Engage is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Marigold Engage for

Software Failure Risk

  • medium

About

Create more meaningful relationships with every interaction

Marketing Automation Software for inbound marketing and sales

Age

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

69

161

Total Goals
(we found evidences for)

16

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



personalized marketing



lifetime value management


segmentation and targeting



identify target customers

customise loyalty program


training & onboarding




competitive intelligence


social media management

social media analytics

scheduling post to social media


helpdesk management


touchpoint management





conversion management


products & pricelist management


lead qualification: technographic


channel management


sales document management

contract management


sales call management


discount management


promotion management





customer feedback management

measuring customer satisfaction


advocacy management


business development




referral management





generation of new leads




database marketing






contact list management



rating and review management


community building


sales review & feedback



performance management


influencer marketing



social media marketing





creating knowledge base



knowledge management

creating knowledge base


relationship management




pipeline management




trade show marketing



create learning path


track learning progress


courses & assessment

create learning path

track learning progress






international marketing


subscription management



follower management



revenue cycle management


relationship marketing


calendar management




distribution management


customer case management



conference call management


reputation management





category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management


billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting