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Compare Mapp Intelligence vs Hive Marketing Cloud

Failure Risk Guidance Security Report ?

Failure Risk for Mapp Intelligence low Failure Risk for Hive Marketing Cloud medium
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Comparison Summary

For Mapp Intelligence vs Hive Marketing Cloud comparison, Our AI algorithm looked at 2238 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Mapp Intelligence and Hive Marketing Cloud to solve their respective business needs.

Pros and cons of Mapp Intelligence and Hive Marketing Cloud

Mapp Intelligence is more suited to businesses that require Engagement Management and Lead Analytics where as Hive Marketing Cloud is focused towards Engagement Management and Collaboration .

Both Mapp Intelligence and Hive Marketing Cloud are Customer Data Platform software, peers recommend Mapp Intelligence for lead analytics where as Hive Marketing Cloud is more known for collaboration and social media management .

logo Mapp Intelligence

Focus area

Mapp Intelligence is better than Hive Marketing Cloud for

Software Failure Risk

  • low

logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than Mapp Intelligence for

Software Failure Risk

  • medium

About

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Customer Insight and Engagement Platform

Age

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

35

55

Total Goals
(we found evidences for)

11

14

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (56)

Read Reviews (88)

engaging and following up

Read Reviews (37)

Read Reviews (68)

lead analytics

Read Reviews (39)

Read Reviews (0)

forecasting

Read Reviews (20)

Read Reviews (2)

channel marketing

Read Reviews (12)

Read Reviews (1)

lifetime value management

Read Reviews (12)

Read Reviews (12)

contact list management

Read Reviews (8)

Read Reviews (1)

contacts history

Read Reviews (5)

Read Reviews (1)

lead qualification

Read Reviews (7)

Read Reviews (8)

lead qualification: behavioural

Read Reviews (4)

Read Reviews (1)

campaign management

Read Reviews (6)

Read Reviews (3)

generation of new leads

Read Reviews (6)

Read Reviews (3)

segmentation and targeting

Read Reviews (3)

Read Reviews (1)

sales document management

Read Reviews (3)

Read Reviews (12)

proposal & quote management

Read Reviews (3)

Read Reviews (7)

customer case management

Read Reviews (2)

Read Reviews (1)

business development

Read Reviews (2)

Read Reviews (7)

workflow management

Read Reviews (1)

Read Reviews (25)

training & onboarding

Read Reviews (1)

Read Reviews (9)

products & pricelist management

Read Reviews (1)

Read Reviews (2)

content management

Read Reviews (0)

Read Reviews (4)

loyalty management

Read Reviews (0)

Read Reviews (25)

communication management

Read Reviews (0)

Read Reviews (21)

sending & publishing communications

Read Reviews (0)

Read Reviews (7)

social media analytics

Read Reviews (0)

Read Reviews (28)

social media management

Read Reviews (0)

Read Reviews (29)

social media analytics

Read Reviews (0)

Read Reviews (28)

social media marketing

Read Reviews (0)

Read Reviews (24)

database marketing

Read Reviews (0)

Read Reviews (9)

customer feedback management

Read Reviews (0)

Read Reviews (3)

competitive intelligence

Read Reviews (0)

Read Reviews (3)

performance management

Read Reviews (0)

Read Reviews (2)

account management

Read Reviews (0)

Read Reviews (2)

category management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting