cuspera logo CUSPERA

Compare Lotame vs Oracle Advertising

Comparison Summary

For Lotame vs Oracle Advertising comparison, Our AI algorithm looked at 1618 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Lotame and Oracle Advertising to solve their respective business needs.

Pros and cons of Lotame and Oracle Advertising

Lotame is more suited to businesses that require Communication Management and Advertisement where as Oracle Advertising is focused towards Advertisement and Communication Management .

logo Lotame

Focus area

Software Failure Risk

  • low

logo Oracle Advertising

Focus area

Software Failure Risk

  • low

About

Lotame: DMP Provider | Data Management Platform & Solutions

Advertising Software for advertisers and publishers

Age

2006

1977

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

52

47

Total Goals
(we found evidences for)

13

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


competitive intelligence





conversion management




account management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Scale best practices

  • Improve brand engagement

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Build brand awareness

  • Launch new products

  • Improve efficiency

  • Establish thought leadership

  • See 11 more

Top Channels

Channels Used

  • mobile

  • video

  • offline

  • social media

  • Facebook

  • display advertisement

  • promotions

  • user generated content

  • phone calls

  • mobile app

  • mass media

  • television

  • point of sale

  • website

  • Instagram

  • events

  • trade shows

  • mobile ads

  • on premises

  • blogs

  • review sites

  • Amazon

  • Twitter

  • Facebook at work

  • e-mail

  • Yellowpages

  • See 23 more
  • mobile

  • video

  • offline

  • social media

  • Facebook

  • display advertisement

  • promotions

  • user generated content

  • phone calls

  • mobile app

  • mass media

  • television

  • point of sale

  • website

  • Instagram

  • events

  • trade shows

  • mobile ads

  • on premises

  • blogs

  • review sites

  • Amazon

  • Twitter

  • Facebook at work

  • e-mail

  • Yellowpages

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting