Comparison Summary
Introducing Litmus and Parsable
Litmus, Salesforce Email Studio, Kit (formerly ConvertKit), etc., belong to a category of solutions that help Email Marketing, whereas Parsable, Stormboard, Zeplin, etc., belong to a category of solutions that help Collaboration and Productivity. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Litmus covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Collaboration with E-Mail, etc.
Parsable focuses on Workforce Collaboration with Mobile, Workflow Management, Workforce Communication with User Generated Content, Worforce Engagement, etc.
"It's impossible to have all these different devices on hand so our team can test out all of the thousands of possible ways emails could display for different subscribers. Especially with the volume of emails we send, manual testing wasn't an option. " - Matt Lucas
"The Parsable customer success team has provided informed, insightful guidance on how to use Parsable in our quality and safety programs. Their focus on quick results and quick adoption is so important at a time when the market is moving so fast and ...we need to be more nimble than ever. " - Todd Wing
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Litmus: Email Marketing, Email Design & Email Testing Tools
Modern digital tools for frontline workers enabling improved plant productivity, safety and quality
Age
2013
Financials
SERIES A
SERIES D
Business Need
Total Processes
(we found evidences for)
98
32
Total Goals
(we found evidences for)
19
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Scale best practices
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Grow market share
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Acquire customers
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Improve efficiency
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Enhance customer relationships
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Launch new products
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Enter new markets internationally or locally
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Increase customer life time value
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Increase sales & revenue
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Improve stakeholder relations
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Improve digital and social presence
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Improve brand engagement
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Build brand awareness
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Establish thought leadership
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Improve internal communications
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Improve consistency
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Improve visibility
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Increase average basket value
- See 16 more
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Improve digital and social presence
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Scale best practices
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Manage risk
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Improve efficiency
- See 1 more
Top Channels
Channels Used
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mobile
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blogs
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user generated content
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e-mail
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phone calls
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offline
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print media
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magazine
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video
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website
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mobile app
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chat
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promotions
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trade shows
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events
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social media
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on premises
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Slack
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games
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text SMS
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review sites
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Amazon
- See 19 more
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mobile
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blogs
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user generated content
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e-mail
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phone calls
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offline
-
print media
-
magazine
-
video
-
website
-
mobile app
-
chat
-
promotions
-
trade shows
-
events
-
social media
-
on premises
-
Slack
-
games
-
text SMS
-
review sites
-
Amazon
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
