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Compare Listrak vs SAP Emarsys Customer Engagement

Comparison Summary

This comparison report of Listrak vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 3273 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and SAP Emarsys Customer Engagement

Listrak, SAP Emarsys Customer Engagement, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

"Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 ...for every dollar we spend. Listrak is a much needed partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel! " - Naomi Holland

"Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as ...analytics from Customer Lifecycle to understand more about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform. " - Erica Lau

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • medium

logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than Listrak for

Software Failure Risk

  • low

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

Personalized omnichannel experiences that the customers deserve

Age

1999

2000

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

67

66

Total Goals
(we found evidences for)

14

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



campaign management

campaign analytics


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


social media management

social media analytics

engaging on social media




contact list management

creating contact list


identify target customers

customise loyalty program



social media marketing


segmentation and targeting


promotion management


discount management


sales document management

contract management

proposal & quote management



lifetime value management



training & onboarding


customer feedback management

measuring customer satisfaction



lead qualification

lead qualification: behavioural


personalized marketing


workflow management


competitive intelligence


touchpoint management



conversion management


products & pricelist management


content management


generation of new leads


channel management



international marketing




influencer marketing


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more
  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting