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Compare Inkit vs Actito

Failure Risk Guidance Security Report ?

Failure Risk for Inkit low Failure Risk for Actito medium
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Comparison Summary

This comparison report of Inkit vs. Actito is based on a specific set of business needs and context. The comparison uses 1419 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and Actito

Inkit, Actito, Oracle Responsys, PushOwl, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

"What we saw was a 17% increase in saved dunning accounts. Customers returned to us, they updated payment information, and are still with us nine months later. So that’s super exciting. " - JK Sparls

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Inkit is better than Actito for

Software Failure Risk

  • low

logo Actito

Focus area

Software Failure Risk

  • medium

About

Direct Mail Automation Software for Marketing & Retention

Agile Marketing Automation Platform for customer engagement

Age

2017

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

46

36

Total Goals
(we found evidences for)

10

10

Top Processes

Evidences indicate better relative satisfaction

campaign management

Read Reviews (49)

Read Reviews (33)

campaign analytics

Read Reviews (3)

Read Reviews (10)

engagement management

Read Reviews (34)

Read Reviews (27)

engaging and following up

Read Reviews (26)

Read Reviews (21)

channel marketing

Read Reviews (25)

Read Reviews (7)

direct marketing

Read Reviews (23)

Read Reviews (1)

loyalty management

Read Reviews (11)

Read Reviews (12)

customise loyalty program

Read Reviews (5)

Read Reviews (2)

identify target customers

Read Reviews (4)

Read Reviews (9)

digital marketing

Read Reviews (10)

Read Reviews (2)

communication management

Read Reviews (10)

Read Reviews (8)

sending & publishing communications

Read Reviews (8)

Read Reviews (7)

workflow management

Read Reviews (6)

Read Reviews (1)

lifetime value management

Read Reviews (4)

Read Reviews (1)

products & pricelist management

Read Reviews (4)

Read Reviews (1)

account management

Read Reviews (4)

Read Reviews (0)

personalized marketing

Read Reviews (4)

Read Reviews (2)

generation of new leads

Read Reviews (3)

Read Reviews (2)

segmentation and targeting

Read Reviews (3)

Read Reviews (17)

social media marketing

Read Reviews (3)

Read Reviews (0)

competitive intelligence

Read Reviews (2)

Read Reviews (0)

training & onboarding

Read Reviews (2)

Read Reviews (2)

customer feedback management

Read Reviews (1)

Read Reviews (5)

conversion management

Read Reviews (1)

Read Reviews (2)

content management

Read Reviews (1)

Read Reviews (4)

helpdesk management

Read Reviews (1)

Read Reviews (8)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting