IMatch: IMatch by photools.com, a leading DAM solution since 1998, manages digital assets efficiently. IMatch Anywhere™ extends asset management capabilities across various platforms.
MadHive: Madhive is a leading tech company specialized in modern TV advertising. Their platform is engineered for the big stream™.
Introducing IMatch and MadHive
IMatch, and MadHive belong to a category of solutions that help Digital Asset Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
IMatch covers Workflow Management, Billing And Invoice Management with Phone Calls, Campaign Management, Advertisement, etc.
MadHive focuses on Advertisement, Communication Management, Campaign Management, Forecasting, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
IMatch and MadHive: Best activities based on customer satisfaction
IMatch in Action: Unique Activities
What Are the key features of IMatch for Workflow Management?
"...It's easy to start with just adding categories and ratings and expand your workflow if needed later...." Peer review by Heiner L.
MadHive in Action: Unique Activities
What makes MadHive ideal for Advertisement?
"...New York, NY -- June 6, 2019 -- MadHive, the leading advanced TV advertising solutions company powered by blockchain and cryptography, today announced that former Omnicom Media Group CEO Barry Cupples has joined the board of directors...." Former Omnicom Media Group CEO Barry Cupples Joins MadHive Board Of Directors To Innovate Within Media Industry
How can MadHive optimize your Forecasting Workflow?
"...Cross-channel Forecasting, Planning, & Reporting AI-enhanced, precision forecasting delivers performance and impact across screens...." Seller Solution MadHive Programmatic Shouldn't Be Problematic
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve efficiency
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Launch new products
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Enter new markets internationally or locally
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Improve digital and social presence
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| IMatch | MadHive | |
|---|---|---|
| Peer score | 4.8 | 4.0 |
| Peer insights | 250 | 116 |
| Top industries |
Media Production 25.0%
Banking 25.0%
Manufacturing 25.0%
|
|
| SMB and Mid-Market | 100.0% | 0.0% |
| Enterprise | 0.0% | 0.0% |
News
Latest IMatch news
IMatch 2025.7 Released (with support for GPT 5.2, Gemini 3 and Mistral 3.1)
photools.com released IMatch 2025.7, featuring support for GPT 5.2, Gemini 3, and Mistral 3.1. The update includes bug fixes, enhanced functionality, and new features like the Experimental Overlay for quick access to Favorites. It also supports Affinity 3 file format and integrates the latest AI models from OpenAI, Mistral, and Google for local use.
Latest MadHive news
Madhive Launches Maverick AI Agents for Local Advertising
Madhive has launched Maverick AI agents, enhancing its Demand Side Platform (DSP) with agentic AI features to improve local advertising. The new capabilities include faster media planning, real-time budget allocation, and campaign delivery optimization. Additionally, Madhive introduced the Model Context Protocol server, enabling integration with large language models for natural language interactions in campaign management.
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