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iContact vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for iContact medium Failure Risk for itracMarketer Platform low
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Comparison Summary

This comparison report of iContact vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 9003 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing iContact and itracMarketer Platform

iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing, whereas itracMarketer Platform, RD Station, Higher Logic Marketing Automation, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

iContact covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"I think having a dedicated Strategic Advisor who really understands what a customer wants and who comes to understand the customer’s business on a deeper level makes a huge impact on the success of email marketing. " - Bob Harper

"CASL compliance module in use — we are compliant — everything is setup, they take care of everything. " - The Keg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo iContact

Focus area

iContact is better than itracMarketer Platform for

Software Failure Risk

  • medium

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

iContact | Affordable Email Marketing Solution

Email & Marketing Automation CRM Platform to improve and grow business.

Age

2003

Financials

SERIES B

NA

Business Need

Total Processes
(we found evidences for)

88

52

Total Goals
(we found evidences for)

16

9

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (490)

Read Reviews (23)

sending & publishing communications

Read Reviews (417)

Read Reviews (13)

tracking & monitoring communications

Read Reviews (57)

Read Reviews (9)

contact list management

Read Reviews (227)

Read Reviews (14)

creating contact list

Read Reviews (21)

Read Reviews (2)

tracking contacts

Read Reviews (10)

Read Reviews (6)

contacts history

Read Reviews (7)

Read Reviews (0)

engagement management

Read Reviews (165)

Read Reviews (29)

engaging and following up

Read Reviews (135)

Read Reviews (25)

campaign management

Read Reviews (147)

Read Reviews (16)

campaign analytics

Read Reviews (23)

Read Reviews (5)

campaign monitoring

Read Reviews (17)

Read Reviews (0)

social media management

Read Reviews (142)

Read Reviews (22)

social media analytics

Read Reviews (46)

Read Reviews (5)

scheduling post to social media

Read Reviews (38)

Read Reviews (1)

engaging on social media

Read Reviews (28)

Read Reviews (7)

managing social media account

Read Reviews (5)

Read Reviews (0)

monitoring social media

Read Reviews (1)

Read Reviews (8)

workflow management

Read Reviews (107)

Read Reviews (8)

helpdesk management

Read Reviews (62)

Read Reviews (0)

content management

Read Reviews (38)

Read Reviews (4)

content curation

Read Reviews (13)

Read Reviews (0)

content publishing

Read Reviews (8)

Read Reviews (0)

content tracking

Read Reviews (2)

Read Reviews (0)

content sharing

Read Reviews (1)

Read Reviews (2)

sales document management

Read Reviews (21)

Read Reviews (3)

contract management

Read Reviews (13)

Read Reviews (0)

proposal & quote management

Read Reviews (3)

Read Reviews (3)

generation of new leads

Read Reviews (21)

Read Reviews (2)

social media marketing

Read Reviews (13)

Read Reviews (5)

training & onboarding

Read Reviews (10)

Read Reviews (1)

loyalty management

Read Reviews (6)

Read Reviews (0)

identify target customers

Read Reviews (5)

Read Reviews (0)

subscription management

Read Reviews (6)

Read Reviews (0)

segmentation and targeting

Read Reviews (6)

Read Reviews (3)

promotion management

Read Reviews (5)

Read Reviews (0)

conversion management

Read Reviews (5)

Read Reviews (1)

outbound marketing

Read Reviews (3)

Read Reviews (0)

lifetime value management

Read Reviews (3)

Read Reviews (0)

trade show marketing

Read Reviews (2)

Read Reviews (0)

database marketing

Read Reviews (2)

Read Reviews (1)

business development

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (2)

performance management

Read Reviews (2)

Read Reviews (1)

distribution management

Read Reviews (2)

Read Reviews (3)

customer feedback management

Read Reviews (1)

Read Reviews (9)

relationship management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

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Integration Risk

medium

{{{rsh_C_1}}}

low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting