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Google Marketing vs Google Analytics 360: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Google Marketing vs. Google Analytics 360 is based on a specific set of business needs and context. The comparison uses 8852 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google Marketing and Google Analytics 360

Google Marketing, Amazon Ad Server, Bannerflow, etc., belong to a category of solutions that help Digital Advertising Platform, whereas Google Analytics 360, Adobe Analytics, Quantcast Measure, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google Marketing covers Advertisement with Display Advertisement, Campaign Management with Display Advertisement, Digital Marketing with Display Advertisement, Communication Management with Display Advertisement, etc.

Google Analytics 360 focuses on Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

"Google Marketing Platform has greatly helped us focus on each customer’s needs to not only serve them better, but ultimately nurture a more meaningful lifelong relationship. " - Audwin Sim

"The Analytics 360 and Display and Video 360 integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition. " - Andrew Morris

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Google Marketing

Focus area

Google Marketing is better than Google Analytics 360 for

Software Failure Risk

  • low

logo Google Analytics 360

Focus area

Google Analytics 360 is better than Google Marketing for

Software Failure Risk

  • medium

About

Google Marketing Platform - Unified Advertising and Analytics

Business Analytics Tools & Solutions to better understand customers

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

89

83

Total Goals
(we found evidences for)

16

17

Top Processes

Evidences indicate better relative satisfaction



campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account



helpdesk management









international marketing


products & pricelist management


sales call management



competitive intelligence


content management

content publishing


social media marketing


training & onboarding


sales document management

contract management


segmentation and targeting


generation of new leads


relationship marketing


personalized marketing



account management


workflow management


lead qualification

lead qualification: technographic


customer feedback management




channel management




rating and review management




touchpoint management


conversion management




knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Launch new products

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Improve ROI

  • Improve efficiency

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Improve brand engagement

  • Improve navigation

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve internal communications

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more
  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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high

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Business Setting