Amazon Ad Server Overview

Amazon Ad Server enables the creation, distribution, and optimization of ad messaging. Features include ad serving, creative authoring, and dynamic creative optimization.

Use Cases

Customers recommend Advertisement, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Amazon Ad Server.

Other use cases:

  • Creative Agency
  • Engagement Management
  • Social Media Management
  • Media Buying
  • Sales Document Management
  • Training & Onboarding
  • Media Planning
See all use cases See less use cases

Business Priorities

Grow Market Share and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Amazon Ad Server.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve Visibility
  • Improve Efficiency
  • Acquire Customers
  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Amazon Ad Server Use-Cases and Business Priorities: Customer Satisfaction Data

Amazon Ad Server works with different mediums / channels such as Display Advertisement,

Amazon Ad Server's features include Dashboard, Personalization, Templates, etc.

Reviews

"...The measurement of planned digital campaigns in terms of engagement, while delivering video contents, helped us to better address our investments not only in terms of websites and formats selection but also to start conceiving our creative in a different way in order to be present on all the available touch points with the most suitable creative for each device...." Peer review by User in Luxury Goods & Jewelry

Amazon Ad Server, Bannerflow, Celtra, Google Marketing, Adobe Advertising Cloud, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amazon Ad Server

Top Industries

  • Marketing and Advertising
  • Automotive
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Amazon Ad Server is popular in Marketing And Advertising, Automotive, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Amazon Ad Server Use Cases

What makes Amazon Ad Server ideal for Campaign Management?

What solutions does Amazon Ad Server provide for Communication Management?

What makes Amazon Ad Server ideal for Creative Agency?

How does Amazon Ad Server facilitate Engagement Management?

42+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Amazon Ad Server solved their Digital Advertising Platform needs. Cuspera uses 2476 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

Frequently Asked Questions(FAQ)

for Amazon Ad Server

What is Amazon Ad Server?

Amazon Ad Server is a global, multichannel ad server that is used to design, deliver, and measure campaigns for demand-side platforms (DSPs) and publishers all around the world. Amazon Ad Server provides solutions for companies and agencies to create compelling advertising and centralize relevant analytics.

Amazon Ad Server enables messaging production, distribution, and optimization, including ad serving, creative authoring, and dynamic creative optimization.

What is Amazon Ad Server used for?

Amazon Ad Server is a Digital Advertising Platform Software mainly used by its customers to Grow Market Share and Scale Best Practices by Advertisement, Campaign Management and Communication Management .

What are the top features of Amazon Ad Server?

Dashboard, Personalization and Templates are some of the top features of Amazon Ad Server.

Who uses Amazon Ad Server?

Amazon Ad Server is used by Marketing And Advertising, Automotive and Internet among other industries.

What are Amazon Ad Server alternatives?

Bannerflow, Celtra, Google Marketing and Adobe Advertising Cloud are popular alternatives for Amazon Ad Server.

Where is Amazon Ad Server located?

Amazon Ad Server is headquartered at Seattle, Washington.
lightning

Peers used Amazon Ad Server for advertisement and campaign management

Amazon Ad Server Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.69/5 ★

Read Reviews (60)
Analytics

4.67/5 ★

Read Reviews (141)
Custom Reports

3.87/5 ★

Read Reviews (439)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.69/5 ★

Read Reviews (60)
Analytics

4.67/5 ★

Read Reviews (141)
Custom Reports

3.87/5 ★

Read Reviews (439)

Amazon Ad Server Integrations

Amazon Ad Server integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.67/5 ★

Read Reviews (471)
Data Export

2.58/5 ★

Read Reviews (140)

Few API Integrations for Amazon Ad Server

Software Failure Risk Guidance

?

for Amazon Ad Server

Overall Risk Meter

Low Medium High

Top Failure Risks for Amazon Ad Server

Amazon News

Amazon Partners With Zeta Global Deliver Gen AI Marketing Automation - Forbes

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using AWS foundation models in the ...

19/06/2024 - source

Amazon unveils cookieless ad-targeting solution at Cannes Lions - Marketing Dive

The Amazon Prime app is seen on a mobile phone. Amazon's new ad-targeting solution leverages AI to analyze billions of browsing, purchasing and ...

18/06/2024 - source

Amazon Profile

Company Name

Amazon

Company Website

https://www.amazon.com/

Year Founded

1994

HQ Location

Seattle, Washington

Employees

10001+

Social

Financials

IPO