Overview: Falcon.io (now Brandwatch Social Media Management) and Khoros digital contact center as Social Media Marketing Category solutions.

Falcon.io, now operating as Brandwatch Social Media Management, excels in offering a comprehensive suite of social media management tools, catering primarily to large enterprises and marketing industries. In contrast, Khoros Care targets small to mid-market businesses with a strong focus on enhancing customer relationships and engagement, particularly in health and telecommunications sectors.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Khoros digital contact center: Khoros is meeting modern customer service demands with a digital-first, omnichannel approach. They ensure no trade-offs and deliver an always-on customer experience.

Falcon.io (now Brandwatch Social Media Management) and Khoros digital contact center: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Falcon.io specializes in social media management, communication management, and engagement enhancement, offering robust support for publishing communications and managing content. read more →

Khoros Care focuses on social media and engagement management, with additional strengths in workflow and customer feedback management. read more →

Business Goals

Falcon.io is designed for businesses aiming to improve their digital presence, enhance customer relationships, and enter new markets. read more →

Khoros Care aids in enhancing customer relationships, customer acquisition, and building brand awareness. read more →

Core Features

Standout features of Falcon.io include ease of migration, analytics, AI-powered tools, custom reporting, and robust data integration capabilities. read more →

Khoros Care offers security and privacy features, AI-powered analytics, and custom reporting to meet the needs of various sectors. read more →

Vendor Support

Falcon.io provides extensive support through phone, email, chat, and 24/7 availability, catering to large-scale enterprise needs. read more →

Khoros Care offers chat and email support, with a focus on 24/7 assistance to address the needs of smaller to mid-market businesses. read more →

Segments and Industries

Falcon.io is predominantly used by enterprises and large enterprises in marketing and advertising, as well as the education and internet sectors. read more →

Khoros Care attracts small and mid-market businesses across diverse industries like health and telecommunications. read more →

Operational Alignment

Falcon.io is well-suited for large enterprises seeking comprehensive social media management and detailed analytics integration. read more →

Khoros Care aligns with the operational needs of small to mid-sized businesses, emphasizing customer engagement and feedback management. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How can Falcon.io (now Brandwatch Social Media Management) optimize your Social Media Management Workflow?

How does Falcon.io (now Brandwatch Social Media Management) address your Communication Management Challenges?

How can Falcon.io (now Brandwatch Social Media Management) optimize your Content Management Workflow?

How does Falcon.io (now Brandwatch Social Media Management) facilitate Collaboration?


Khoros digital contact center in Action: Unique Use Cases

What Are the key features of Khoros digital contact center for Engagement Management?

What Are the key features of Khoros digital contact center for Workflow Management?

How efficiently Does Khoros digital contact center manage your Customer Feedback Management?

News

Latest Falcon.io (now Brandwatch Social Media Management) News

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

22/04/2025 - source

Latest Khoros digital contact center News

IgniteTech Launches Next Phase for Khoros, Centered on AI and Customer Leadership - PR Newswire

IgniteTech is advancing the Khoros platform with new AI features and customer-focused initiatives following its acquisition of Khoros. The strategy includes leveraging the Aurora platform for AI integration and enhancing community engagement. IgniteTech aims to modernize Khoros by combining its legacy strengths with new AI capabilities, ensuring a seamless transition for customers.

06/10/2025 - source

Business Setting

Falcon.io (now Brandwatch Social Media Management)

Khoros digital contact center