Overview: Falcon.io (now Brandwatch Social Media Management) and Khoros Care as Social Media Marketing Category solutions.

Falcon.io, now operating as Brandwatch Social Media Management, excels in offering a comprehensive suite of social media management tools, catering primarily to large enterprises and marketing industries. In contrast, Khoros Care targets small to mid-market businesses with a strong focus on enhancing customer relationships and engagement, particularly in health and telecommunications sectors.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Khoros Care: Khoros is meeting modern customer service demands with a digital-first, omnichannel approach. They ensure no trade-offs and deliver an always-on customer experience.

Falcon.io (now Brandwatch Social Media Management) and Khoros Care: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Falcon.io specializes in social media management, communication management, and engagement enhancement, offering robust support for publishing communications and managing content. read more →

Khoros Care focuses on social media and engagement management, with additional strengths in workflow and customer feedback management. read more →

Business Goals

Falcon.io is designed for businesses aiming to improve their digital presence, enhance customer relationships, and enter new markets. read more →

Khoros Care aids in enhancing customer relationships, customer acquisition, and building brand awareness. read more →

Core Features

Standout features of Falcon.io include ease of migration, analytics, AI-powered tools, custom reporting, and robust data integration capabilities. read more →

Khoros Care offers security and privacy features, AI-powered analytics, and custom reporting to meet the needs of various sectors. read more →

Vendor Support

Falcon.io provides extensive support through phone, email, chat, and 24/7 availability, catering to large-scale enterprise needs. read more →

Khoros Care offers chat and email support, with a focus on 24/7 assistance to address the needs of smaller to mid-market businesses. read more →

Segments and Industries

Falcon.io is predominantly used by enterprises and large enterprises in marketing and advertising, as well as the education and internet sectors. read more →

Khoros Care attracts small and mid-market businesses across diverse industries like health and telecommunications. read more →

Operational Alignment

Falcon.io is well-suited for large enterprises seeking comprehensive social media management and detailed analytics integration. read more →

Khoros Care aligns with the operational needs of small to mid-sized businesses, emphasizing customer engagement and feedback management. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Social Media Management?

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Communication Management?

What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Content Management?

What benefits does Falcon.io (now Brandwatch Social Media Management) offer for Collaboration?


Khoros Care in Action: Unique Use Cases

What makes Khoros Care ideal for Engagement Management?

Why is Khoros Care the best choice for Workflow Management?

How can Khoros Care optimize your Customer Feedback Management Workflow?

News

Latest Falcon.io (now Brandwatch Social Media Management) News

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

22/04/2025 - source

Business Setting

Falcon.io (now Brandwatch Social Media Management)

Khoros Care