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Falcon.io (now Brandwatch Social Media Management) vs Addthis: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Falcon.io (now Brandwatch Social Media Management) vs. Addthis is based on a specific set of business needs and context. The comparison uses 5729 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Falcon.io (now Brandwatch Social Media Management) and Addthis

Falcon.io (now Brandwatch Social Media Management), Sprinklr Core, Khoros Marketing, etc., belong to a category of solutions that help Social Media Marketing, whereas Addthis belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Falcon.io (now Brandwatch Social Media Management) covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Addthis focuses on Social Media Management with Social Media, Content Management with Social Media, Engagement Management with Website, Communication Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Addthis for

Software Failure Risk

  • medium

logo Addthis

Focus area

Software Failure Risk

  • medium

About

The Platform for Every Kind of Social Media Marketer - Falcon

AddThis: Get more likes, shares and follows with free website tools

Age

2005

Financials

SERIES C

M&A

Business Need

Total Processes
(we found evidences for)

87

34

Total Goals
(we found evidences for)

14

8

Top Processes

Evidences indicate better relative satisfaction


social media management

engaging on social media

scheduling post to social media

social media analytics

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


content publishing

searching for content



social media marketing


campaign management

campaign monitoring

campaign analytics


helpdesk management


workflow management



touchpoint management


channel management



training & onboarding


sales document management

proposal & quote management

contract management




competitive intelligence



sales review & feedback


lead qualification


calendar management


conversion management


customer feedback management

measuring customer satisfaction



international marketing




loyalty management

customise loyalty program



performance management


rating and review management


segmentation and targeting



contact list management


knowledge management



referral management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more
  • Acquire customers

  • Improve digital and social presence

  • Enhance customer relationships

  • Improve ROI

  • Reduce bounce

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • See 5 more

Top Channels

Channels Used

  • social media

  • website

  • user generated content

  • blogs

  • promotions

  • Facebook

  • e-mail

  • offline

  • point of sale

  • review sites

  • video

  • Amazon

  • games

  • on premises

  • Facebook page

  • Twitter

  • chat

  • Snapchat

  • newsletter

  • eBay

  • display advertisement

  • Doubleclick

  • LinkedIn

  • See 20 more
  • social media

  • website

  • user generated content

  • blogs

  • promotions

  • Facebook

  • e-mail

  • offline

  • point of sale

  • review sites

  • video

  • Amazon

  • games

  • on premises

  • Facebook page

  • Twitter

  • chat

  • Snapchat

  • newsletter

  • eBay

  • display advertisement

  • Doubleclick

  • LinkedIn

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting