cuspera logo CUSPERA

Brandwatch vs Qualtrics Connect: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brandwatch vs. Qualtrics Connect is based on a specific set of business needs and context. The comparison uses 6047 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brandwatch and Qualtrics Connect

Brandwatch, Qualtrics Connect, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brandwatch covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

Qualtrics Connect focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Workflow Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brandwatch

Focus area

Brandwatch is better than Qualtrics Connect for

Software Failure Risk

  • medium

logo Qualtrics Connect

Focus area

Qualtrics Connect is better than Brandwatch for

Software Failure Risk

  • medium

About

Brandwatch | Digital Consumer Intelligence

Digitally engage with the customers across channels to improve customer experience

Age

2005

2002

Financials

SERIES C

SERIES C

Business Need

Total Processes
(we found evidences for)

91

56

Total Goals
(we found evidences for)

16

8

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics



content management

content publishing


competitive intelligence


social media marketing




reputation management





generation of new leads


loyalty management

identify target customers

customise loyalty program


helpdesk management



training & onboarding


customer feedback management


workflow management


sales call management




influencer marketing


sales document management

contract management



lead qualification

lead qualification: demographic


touchpoint management


conversion management



international marketing



lifetime value management


category management


rating and review management



channel management


referral management


knowledge management


sales review & feedback


sales incentive management


contact list management


relationship marketing



performance management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more
  • Enhance customer relationships

  • Improve digital and social presence

  • Acquire customers

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Increase sales & revenue

  • Increase customer life time value

  • See 5 more

Top Channels

Channels Used

  • social media

  • mobile

  • mobile app

  • chat

  • Twitter

  • Facebook

  • phone calls

  • website

  • user generated content

  • blogs

  • e-mail

  • omnichannel

  • Instagram

  • Whatsapp

  • text SMS

  • video

  • games

  • See 14 more
  • social media

  • mobile

  • mobile app

  • chat

  • Twitter

  • Facebook

  • phone calls

  • website

  • user generated content

  • blogs

  • e-mail

  • omnichannel

  • Instagram

  • Whatsapp

  • text SMS

  • video

  • games

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

high

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting