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Awario vs Falcon.io (now Brandwatch Social Media Management): 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Awario vs. Falcon.io (now Brandwatch Social Media Management) is based on a specific set of business needs and context. The comparison uses 7105 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Awario and Falcon.io (now Brandwatch Social Media Management)

Awario, Falcon.io (now Brandwatch Social Media Management), Brand24, Statusbrew, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Awario covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Market Research, etc.

Falcon.io (now Brandwatch Social Media Management) focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"I can already see an extra income stream coming from this! The reality of this tool will be massively underrated or not understood. I can already see an extra income stream coming from this for clients. Once you learn how to use it, the intelligence... gathering from this in terms of brand mentions, competitor research and identifying new trends and more. There is just so much right with this and not a lot wrong at all. It's so good that I will be surprised if people want more. The reputation management feature of this in itself is beyond measure and the ability to highly target your intel campaigns is phenomenal. Awario is great for SEO and to find new clients. It is easy to learn, and I just can't push this positively enough. " - Jock Brocas

"When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. " - Stephanie Yamkovenko

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Awario

Focus area

Awario is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk

  • low

logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Awario for

Software Failure Risk

  • medium

About

Awario: The Social Media & Web Monitoring Tool Your Brand Needs

The Platform for Every Kind of Social Media Marketer - Falcon

Age

2007

2005

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

68

87

Total Goals
(we found evidences for)

10

14

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

scheduling post to social media

engaging on social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up




generation of new leads


reputation management



influencer marketing




social media marketing


competitive intelligence


helpdesk management




campaign management

campaign monitoring


customer case management



loyalty management

customise loyalty program



workflow management



training & onboarding


rating and review management





customer feedback management

measuring customer satisfaction


business development


sales document management

contract management

proposal & quote management


knowledge management


lead qualification


conversion management


segmentation and targeting


contact list management


touchpoint management



channel management


sales review & feedback


calendar management


international marketing




performance management




Top Goals

Goals Achieved

  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Establish thought leadership

  • See 7 more
  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more
  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting