Comparison Summary
This comparison report of ActiveCampaign vs. Marigold Engage is based on a specific set of business needs and context. The comparison uses 19664 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and Marigold Engage
ActiveCampaign, Marigold Engage, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
Marigold Engage focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.
"Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. " - Himanshi Munshaw Luhar
"Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we...’ve been able to save time, evolve our marketing programs, and drive results. " - Jenny Rothenberg
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
CXA Platform to engage with their customers
Create more meaningful relationships with every interaction
Age
2003
Financials
SERIES C
PRIVATE
Business Need
Total Processes
(we found evidences for)
133
69
Total Goals
(we found evidences for)
18
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
-
Increase customer life time value
-
Scale best practices
-
Improve ROI
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Grow market share
-
Improve internal communications
-
Launch new products
-
Improve stakeholder relations
-
Build brand awareness
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Increase average basket value
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Reduce bounce
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Improve efficiency
- See 13 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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newsletter
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promotions
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text SMS
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offline
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point of sale
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user generated content
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blogs
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phone calls
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social media
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display advertisement
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mobile app
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on premises
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coupons
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omnichannel
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Twitter
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Facebook
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games
- See 17 more
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e-mail
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mobile
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website
-
newsletter
-
promotions
-
text SMS
-
offline
-
point of sale
-
user generated content
-
blogs
-
phone calls
-
social media
-
display advertisement
-
mobile app
-
on premises
-
coupons
-
omnichannel
-
Twitter
-
Facebook
-
games
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
