Comparison Summary
Introducing Act-On and Sailthru
Act-On, Sailthru, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.
"We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. " - Jen Twersky
"Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subsc...ribers' preferences easy! " - Kajal Patel
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Deploy email, SMS, mobile push, in-app, and web campaigns with ease
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
112
69
Total Goals
(we found evidences for)
21
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Grow market share
-
Scale best practices
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Improve brand engagement
-
Launch new products
-
Improve internal communications
-
Establish thought leadership
-
Improve visibility
-
Reduce bounce
-
Improve efficiency
-
Increase customer life time value
-
Improve consistency
-
Improve stakeholder relations
-
Shorten ramp up time
-
Improve navigation
- See 18 more
-
Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
-
Increase customer life time value
-
Scale best practices
-
Improve ROI
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Grow market share
-
Improve internal communications
-
Launch new products
-
Improve stakeholder relations
-
Build brand awareness
-
Increase average basket value
-
Reduce bounce
-
Improve efficiency
- See 13 more
Top Channels
Channels Used
-
e-mail
-
mobile
-
website
-
newsletter
-
promotions
-
text SMS
-
offline
-
point of sale
-
user generated content
-
blogs
-
phone calls
-
social media
-
display advertisement
-
mobile app
-
on premises
-
coupons
-
omnichannel
-
Twitter
-
Facebook
-
games
- See 17 more
-
e-mail
-
mobile
-
website
-
newsletter
-
promotions
-
text SMS
-
offline
-
point of sale
-
user generated content
-
blogs
-
phone calls
-
social media
-
display advertisement
-
mobile app
-
on premises
-
coupons
-
omnichannel
-
Twitter
-
Facebook
-
games
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
