Comparison Summary
This comparison report of Act-On vs. Marigold Engage is based on a specific set of business needs and context. The comparison uses 19690 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and Marigold Engage
Act-On, Marigold Engage, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Marigold Engage focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.
"Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. " - Brian Evans
"When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits al...l the different points that we needed for our use cases, which was key in our decision. " - Sabrina Dayanani
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Create more meaningful relationships with every interaction
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
112
69
Total Goals
(we found evidences for)
21
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Increase customer life time value
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Scale best practices
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Improve ROI
-
Improve brand engagement
-
Enter new markets internationally or locally
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Grow market share
-
Improve internal communications
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Launch new products
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Improve stakeholder relations
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Build brand awareness
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Increase average basket value
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Reduce bounce
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Improve efficiency
- See 13 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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newsletter
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promotions
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text SMS
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offline
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point of sale
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user generated content
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blogs
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phone calls
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social media
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display advertisement
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mobile app
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on premises
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coupons
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omnichannel
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Twitter
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Facebook
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games
- See 17 more
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e-mail
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mobile
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website
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newsletter
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promotions
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text SMS
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offline
-
point of sale
-
user generated content
-
blogs
-
phone calls
-
social media
-
display advertisement
-
mobile app
-
on premises
-
coupons
-
omnichannel
-
Twitter
-
Facebook
-
games
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
