Real Estate CRM Software is mainly targeted for real estate vertical business and is designed for real estate agencies and property agents. This set of software needs to provide all traditional functionality of CRM like contact management, communication management, client relationship management and lead nurturing and followup. In Real Estate CRM the contact management’s critical requirement is to centralize all contacts as this is a key pain point for the users. This along with lead generation, nurturing, and lead engagement is critical for real estate and property agents.
Unlike traditional CRM, where the client profile is mostly of buyer profile, in Real Estate CRM, the client profile can be both buyer and seller and the processes and workflows will be different for each of these profiles.
Many of the CRM in this category provide support to create a realtor specific website, website visitor tracking to convert to leads. This feature is very much appreciated by the users in this segment. In addition, provision of website analytics will be considered an added bonus. In addition, drip campaigns, pre-designed email templates, email flyers, and the ability to send both bulk and personalized emails are critical.
Since lead generation is a critical process, ability to integrate with social media ads is desirable. In addition, many of the CRM provide industry-specific newsletters and realtors make great use of it. Vendors need to provide extensive training videos and how-to-use videos and these are highly desired by the users.
The Real Estate CRM software can be of two types
The selection of the right Real Estate CRM depends on the size of the business, business process requirements, and goals of the business - lead generation, contact management, lead nurturing, or lead engagement. Within this category, different vendors provide different capabilities with varying degrees of robustness. It is important to assess business needs before selecting the right CRM.
We bring you a selection of such software for your consideration.
BoomTown is a cloud-based real estate platform that combines lead generation, customer relationship management and IDX websites and is scalable, enabling real estate brokers and agents to close more deals.
Market Leader is a pioneer in lead generation and contact management systems helping real estate professionals manage and grow their businesses. It helps to acquire customers and scale best practices.
kvCORE is a cloud based real estate customer relationship management (CRM) solution for brokerages, agents, and teams to help manage the entire business via one platform. It helps the agents generate leads, shortlist leads, sync contacts with the database and provide insights by running business analytics.
Follow Up Boss is a real estate CRM and lead management system that allows automatic distribution and follow up leads from over 200 different lead sources. It helps real estate teams, make the sales process, and follow up as efficient and effective as possible.
IXACT Contact is a Real Estate CRM Software and Marketing Automation all in one integrated solution that helps to keep in touch with the clients and contacts in a strategic way. It helps to acquire customers and enhance customer relationships.
Wise Agent is a Real Estate CRM platform that automates the leads, responses, appointments, and transactions. It provides seamless transaction management, centralized client information and smart marketing automation. It provides the members one simple platform to run and organize every aspect of the business. It helps to acquire customers and enhance customer relationships.
Liondesk is a cloud based CRM and Communication tool for retailers and brokers. It helps to acquire customers and enhance customer relationships.
Zurple is a real estate lead generation software with a predictive CRM, enabling lead capture, lead conversions and marketing automation. It provides the tools that help real estate agents capture leads, analyze lead behavior and develop and maintain connections with leads.
CINC is a real estate lead generation platform that includes a website, CRM, and brokerage management tools. CINC puts its focus on brokerage tools, including agent accountability. It provides solutions such as lead generation, lead management, lead nurturing, lead conversion, and client retention.
Referral Maker CRM is a real estate CRM that provides the tools for enabling generation of a steady stream of referrals and leads. The software comes in both desktop and mobile versions.
