Real-World Case Studies and Customer Success Stories with Numerator

Gutzy used Numerator Insights and Verified Voices to learn why shoppers stay loyal. They found that pack size and flavor... variety affect trial and repeat purchases. Surveys showed taste, convenience, and gut health matter most to buyers. Gutzy used these insights to improve product assortment and messaging. They also secured new retail distribution and grew their brand.
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King Arthur used Numerator Insights and Verified Voices to find new growth with gluten-free shoppers. The tools helped them understand... this market better. They unlocked a new business opportunity. The focus was on shopper insights and verified feedback. This case shows how data-driven solutions can help food brands grow.
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King Arthur Baking Company used Numerator Insights and Verified Voices to reach gluten-free shoppers. They wanted to attract new customers... and increase household penetration. The tools helped them inspire existing customers to bake more often. King Arthur found a new growth opportunity in the gluten-free market. Their approach focused on shopper insights and verified feedback.
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Nature Nate’s Honey Co. used Numerator Insights to better understand shopper behavior. The company tracked category performance and found new... opportunities for innovation. Numerator’s single-sourced consumer data helped Nature Nate’s spot trends in the honey market. This led to stronger category leadership and new product ideas. The insights supported Nature Nate’s position as a top brand in branded honey.
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Numerator Insights helped RISE Brewing Co. win back shelf space at a major grocery retailer. RISE Brewing used Numerator’s Leakage... Tree Report to show a 4.3% drop in buyer conversion after their SKUs were removed. The data proved RISE had one of the most loyal customer bases in the RTD coffee category. With these insights, RISE convinced the retailer to restore a key SKU, setting up future growth.
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RISE Brewing wanted to win back key distribution. Numerator Insights highlighted RISE Brewing's loyal consumers. This helped RISE Brewing regain... important distribution. The case study shows how consumer insights can support business goals. No specific numbers or detailed results are given in the preview.
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Saffron Road used Numerator to better understand Millennial and Gen Z consumers. This helped them find new growth opportunities. They... gained insights that led to new partnerships with key retailers. The case highlights how consumer data can drive business expansion. Saffron Road focused on winning in a competitive market by knowing their audience.
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Diageo used Numerator Surveys to get early feedback on their Lone River Ranch Water brand. They combined quantitative surveys, video... responses, and behavioral panel data. This helped them connect with verified buyers. Diageo gained insights into product perceptions for their emerging brand. These insights informed their marketing strategies.
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Nestle Coffee Partners used Numerator to study online shopper behavior. They combined a full-service research study with behavioral panel data.... They also used Numerator’s Inflation Segments. This helped them optimize the shopper experience. Their goal was to keep consumer loyalty as online shopping habits changed.
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Poppi used Numerator's consumer data to understand how different generations buy and consume media. They wanted to reach new groups... of people and increase how many households buy their soda. Numerator helped poppi find insights about shopping and media habits. With this data, poppi built media strategies to target under-reached demographics. This helped poppi grow their household penetration.
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Nurri launched a new line of ready-to-drink performance shakes at Costco in early 2024. Costco wanted to expand its performance... shake options to meet rising demand from health-conscious shoppers. Nurri partnered with Costco to fill a gap in their product lineup without hurting sales of other items. The launch aimed to attract more shoppers looking for healthy beverage choices. This partnership helped Costco diversify its offerings and meet consumer needs.
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Bimbo Bakeries USA changed their strategy to boost profits. They faced supply chain issues in Summer 2022. They used BOGO... offers for Ball Park Buns & Rolls. They shifted their promo strategy to optimize supply and drive profitability.
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Simmons Pet Food used Numerator Insights and Verified Voices to study premium and direct-to-consumer dog food shoppers. They identified new... trends and opportunities in the dog food market. The team validated product concepts by learning what drives pet owners to buy. They used these insights to improve recipes, packaging, and product positioning. This helped Simmons Pet Food create a shelf-stable premium dog food with broad retail appeal.
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Numerator Insights and AskWhy Survey helped a leading produce brand win a key grocery retailer. The brand used shopper data... and fast surveys to understand why customers chose competitors like Walmart and Costco. Insights showed demand for smaller, single-serve produce and coupon-driven promotions. The brand recommended new assortment, pricing, and health-focused messaging. As a result, the brand became the sole supplier for the retailer, building a projected $11MM in annual revenue.
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Every Man Jack wanted to keep its lead in the men’s personal care market. The company used Numerator Insights and... Verified Voices to understand shoppers better. This helped them stay ahead in a crowded and growing category. They gained new consumer insights to support their leadership. The case shows how data tools help brands compete.
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Numerator surveys and data helped a produce brand become the only supplier for a retailer they had not reached before. The brand used... Numerator insights to understand the market and shopper behavior. This led to a new business opportunity with the retailer. The brand became the sole supplier for that retailer. The case shows how data-driven decisions can open new retail channels.
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Numerator helped a top 50 CPG company measure marketing ROI. The company matched its CRM data with Numerator’s panel in... a privacy-safe clean room. This let them verify the success of their marketing strategies. The process protected consumer privacy. The company gained clear insights into their marketing impact.
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Waterpik used Conjoint Analysis and Instant Survey to learn about Costco shoppers. They optimized their product bundle. This helped them meet consumer needs better.