Numerator Insights Overview

Numerator-purchase-insights offers a comprehensive platform with single-sourced consumer data. Modern shopping behaviors and consumer attitudes are analyzed across all channels.

Use Cases

Customers recommend Advertisement, Engagement Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Numerator Insights.

Other use cases:

  • Merchandising
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Business Priorities

Establish Thought Leadership and Increase Average Basket Value are the most popular business priorities that customers and associates have achieved using Numerator Insights.

Other priorities:

  • Build Brand Awareness
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Numerator Insights Use-Cases and Business Priorities: Customer Satisfaction Data

Numerator Insights works with different mediums / channels such as Promotions. Offline. Point Of Sale etc.

Reviews

"...Numerator, formerly InfoScout and Market Track, is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Owned by Vista Equity Partners, Numerator is uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel and the advertising, promotion, ecommerce pricing, and digital shelf messaging that influence the path to purchase...." Peer review
"...Significantly more robust panel with visibility to entire basket vs just our categories allows us to engage with customers in much deeper way and provide more value to them across their stores...." Peer review by Executive Sponsor
"...I also like how they have a Help Center where you can better understand what the measures mean and how they are calculated...." Peer review by David F, Consumer Insights Analyst, Consumer Goods

Numerator Insights, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Numerator Insights

Top Industries

  • Consumer Goods
  • Hospitality
  • Marketing and Advertising

Popular in

  • Large Enterprise
  • Small Business
  • Mid Market

Numerator Insights is popular in Consumer Goods, Hospitality, and Marketing And Advertising and is widely used by Large Enterprise, Small Business, and Mid Market.

Numerator Insights Customer wins, Customer success stories, Case studies

 

Post Consumer Brands - Consumer Goods - Large

POST CONSUMER BRANDS EXTENDS NUMERATOR PARTNERSHIP THROUGH - GlobeNewswire

St. Louis, USA

Post Consumer Brands has renewed and expanded its partnership with Numerator, utilizing Numerator's consumer panel, Verified Voices survey platform, and promotional solutions to enhance understanding... of consumer behavior. This collaboration aids Post Consumer Brands in making informed strategic decisions and modernizing its business approach.

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Rust-Oleum Corporation - Manufacturing - Very Large

Rust-Oleum Corporation Renews Multi-Year Collaboration with Numerator

Vernon Hills, USA

Rust-Oleum Corporation has renewed its collaboration with Numerator, leveraging Numerator's consumer insights and surveys to enhance brand synergies and drive innovation. This partnership aids Rust-O...leum in understanding buyer motivations and improving strategic line reviews, which strengthens its collaboration with retail partners.

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Numerator's German Survey Panel Hits 50, 000 Active Users

Numerator's Verified Voices survey panel in Germany has reached 50,000 active users, capturing 1.5 million shopping trips monthly. This milestone highlights the demand for purchase-verified consumer ...insights, positioning Numerator as a key player in omnichannel retail analytics. The success in Germany may influence competitors to enhance their data verification capabilities.

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Reckitt Benckiser - Consumer Goods - Very Large

Slough, UK

Reckitt Benckiser used Numerator Insights to improve category insights. They applied their Upper Respiratory shopper segments to the Numerator OmniPanel. This helped the team move faster and be more ...nimble. The solution gave them quicker insights into changing shopper and consumer behavior. Insights teams could now stay current with market trends.

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Tony’s Chocolonely - Food & Beverages - Medium

Amsterdam, Netherlands

Tony’s Chocolonely used Numerator Insights and Verified Voices to better understand their shoppers. They wanted to improve shelf presence and expand distribution in a market with strong legacy brands.... The solution gave them a full view of shopper attitudes and behaviors. This helped them build a strategic roadmap for future growth. They gained insights to compete more effectively in their category.

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MillerCoors - Food & Beverages - Very Large

Chicago, USA

Numerator developed a custom solution for MillerCoors to improve marketing effectiveness. The solution leveraged Promotions Intel to provide better insights. MillerCoors used these insights to optimi...ze their marketing strategies. The case highlights the impact of tailored analytics on campaign performance. Results focus on increased marketing effectiveness for MillerCoors.

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Numerator Insights Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (17)
Custom Reports

3.33/5 ★

Read Reviews (13)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (17)
Custom Reports

3.33/5 ★

Read Reviews (13)

Software Failure Risk Guidance

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for Numerator Insights

Top Failure Risks for Numerator Insights

Numerator News

Product

Worldpanel by Numerator captures more of modern Britain than ever through enhancement of GBs largest shopper panel

Numerator has enhanced its Worldpanel, the largest shopper panel in Great Britain, to capture more detailed insights into modern British consumer behavior. This enhancement aims to provide better visibility into consumer trends and spending patterns, particularly in the retail sector.

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Product

NUMERATOR’S NEWLY LAUNCHED AI CONSUMER INDEX FINDS HEALTH & BEAUTY, APPAREL, AND ELECTRONICS PRIME FOR AI SHOPPING DISRUPTION - The Manila Times

Numerator launched its AI Consumer Index, linking AI sentiment with consumer spending to identify potential growth areas in Health & Beauty, Apparel, and Electronics. The Index, part of Numerator's AI Consumer Insights Hub, highlights $37 billion in additional spending among AI-engaged households, offering insights into AI-enabled shopping trends.

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Product

Numerator Launches Verified Voices in South Korea - Numerator

Numerator has launched its Verified Voices platform in South Korea, enabling brands to conduct DIY surveys using receipt-verified purchase data. This platform allows for precise targeting of South Korean consumers, enhancing the speed and relevance of consumer insights. The expansion highlights Numerator's commitment to transforming consumer understanding through real-world behavior analysis.

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Product

Numerator Launches AI-Powered Conversational Consumer Insights

Numerator launched Nexa, an AI-powered conversational consumer insights tool, enhancing its platform with Numerator Connect. This integration allows brands and retailers to incorporate Numerator's consumer intelligence into their AI tools and workflows, facilitating faster, data-driven decision-making. Nexa interprets Numerator's data, offering trusted insights to improve business operations.

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Numerator Profile

Company Name

Numerator

Company Website

https://www.numerator.com/

HQ Location

24 E. Washington Street Suite 1200 Chicago, IL 60602

Employees

1001-5000

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Financials

M&A