Numerator Insights Overview

Numerator-purchase-insights offers a comprehensive platform with single-sourced consumer data. Modern shopping behaviors and consumer attitudes are analyzed across all channels.

Use Cases

Customers recommend Advertisement, Engagement Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Numerator Insights.

Other use cases:

  • Merchandising
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Business Priorities

Establish Thought Leadership and Increase Average Basket Value are the most popular business priorities that customers and associates have achieved using Numerator Insights.

Other priorities:

  • Build Brand Awareness
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Numerator Insights Use-Cases and Business Priorities: Customer Satisfaction Data

Numerator Insights works with different mediums / channels such as Promotions. Offline. Point Of Sale etc.

Reviews

"...Numerator, formerly InfoScout and Market Track, is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Numerator allows us to accurately track where we are receiving ads, and then assess whether those ads are driving business...." Peer review by Industry Analyst / Tech Writer
"...Significantly more robust panel with visibility to entire basket vs just our categories allows us to engage with customers in much deeper way and provide more value to them across their stores...." Peer review by Executive Sponsor
"...I also like how they have a Help Center where you can better understand what the measures mean and how they are calculated...." Peer review by David F, Consumer Insights Analyst, Consumer Goods

Numerator Insights, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Numerator Insights

Top Industries

  • Consumer Goods
  • Hospitality
  • Marketing and Advertising

Popular in

  • Large Enterprise
  • Small Business
  • Mid Market

Numerator Insights is popular in Consumer Goods, Hospitality, and Marketing And Advertising and is widely used by Large Enterprise, Small Business, and Mid Market.

Numerator Insights Customer wins, Customer success stories, Case studies

King Arthur - Food & Beverages - Medium

King Arthur used Numerator Insights and Verified Voices to find new growth with gluten-free shoppers. The tools helped them understand this market better. They unlocked a new business opportunity. Th...e focus was on shopper insights and verified feedback. This case shows how data-driven solutions can help food brands grow.

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King Arthur Baking Company - Food & Beverages - Medium

Norwich, USA

King Arthur Baking Company used Numerator Insights and Verified Voices to reach gluten-free shoppers. They wanted to attract new customers and increase household penetration. The tools helped them in...spire existing customers to bake more often. King Arthur found a new growth opportunity in the gluten-free market. Their approach focused on shopper insights and verified feedback.

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Nature Nate’s Honey Co. - Food & Beverages - Medium

McKinney, USA

Nature Nate’s Honey Co. used Numerator Insights to better understand shopper behavior. The company tracked category performance and found new opportunities for innovation. Numerator’s single-sourced ...consumer data helped Nature Nate’s spot trends in the honey market. This led to stronger category leadership and new product ideas. The insights supported Nature Nate’s position as a top brand in branded honey.

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A leading brand in the produce category - Consumer Goods - Large

Numerator Insights and AskWhy Survey helped a leading produce brand win a key grocery retailer. The brand used shopper data and fast surveys to understand why customers chose competitors like Walmart... and Costco. Insights showed demand for smaller, single-serve produce and coupon-driven promotions. The brand recommended new assortment, pricing, and health-focused messaging. As a result, the brand became the sole supplier for the retailer, building a projected $11MM in annual revenue.

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RISE Brewing Co. - Food & Beverages - Small

New York, USA

Numerator Insights helped RISE Brewing Co. win back shelf space at a major grocery retailer. RISE Brewing used Numerator’s Leakage Tree Report to show a 4.3% drop in buyer conversion after their SKUs... were removed. The data proved RISE had one of the most loyal customer bases in the RTD coffee category. With these insights, RISE convinced the retailer to restore a key SKU, setting up future growth.

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RISE Brewing - Food & Beverages

RISE Brewing wanted to win back key distribution. Numerator Insights highlighted RISE Brewing's loyal consumers. This helped RISE Brewing regain important distribution. The case study shows how consu...mer insights can support business goals. No specific numbers or detailed results are given in the preview.

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Numerator Insights Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (17)
Custom Reports

3.33/5 ★

Read Reviews (13)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (17)
Custom Reports

3.33/5 ★

Read Reviews (13)

Software Failure Risk Guidance

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for Numerator Insights

Top Failure Risks for Numerator Insights

Numerator News

Product

Numerator Launches Real-time Attribution and Announces Updated ...

Numerator has introduced a real-time attribution feature, enhancing its analytics capabilities. The company also plans to release updated benchmarks later in 2026.

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Product

NUMERATOR SETS NEW SPEED STANDARD FOR CONSUMER DATA WITH

Numerator launched Real-Time Attribution, an AI-powered feature that enhances the speed and accuracy of consumer data analysis. This new capability reduces latency in data processing, allowing for faster and more precise market insights. It builds on Numerator's AI-driven receipt processing, improving data consistency and expanding coverage across emerging products.

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Product

Numerator Speeds Up Consumer Insights with Real-Time Attr ...

Numerator launched Real-Time Attribution on April 16, 2026, enhancing consumer insights by reducing the time between purchase data capture and brand insights. The AI-powered system boosts sample coverage by 43% in Canadian FMCG categories. Upcoming calibration updates aim to improve trend accuracy, reinforcing Numerator's leadership in consumer behavior analytics.

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Product

NUMERATOR ANNOUNCES SEPTEMBER 2026 LAUNCH OF NEXA,

Numerator is set to launch Nexa, an AI agent within its Numerator Insights platform, in September 2026. Nexa allows users to ask business questions in natural language, providing insights from Numerator's consumer purchase data. This tool aims to enhance decision-making speed and accessibility of consumer insights, leveraging data from over 200,000 US households.

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Numerator Profile

Company Name

Numerator

Company Website

https://www.numerator.com/

HQ Location

24 E. Washington Street Suite 1200 Chicago, IL 60602

Employees

1001-5000

Social

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Financials

M&A