Retail Case Studies and Customer Success Stories with Brierley Campaign Module
7-Eleven
- Retail
- Very Large
Irving, USA
Brierley transformed 7-Eleven's loyalty program using advanced analytics and strategy. Their experts delivered actionable insights to predict customer behavior. The... new program increased customer acquisition and shifted share of wallet. Brierley's tools enabled personalized campaigns and rapid reporting. 7-Eleven saw measurable results in a competitive retail market.
GameStop partnered with Brierley to boost purchasing behaviors using gamification. Brierley created quests and challenges to engage customers. Games increased... email dwell time and interaction. The solution helped maximize email offers with app-like experiences. GameStop used B-stamp to drive sales associate interaction and collect zero-party data. This approach improved customer engagement and foot traffic.
Brierley Creative helped Famous Footwear refresh its loyalty program. They created new branding and creative for all touchpoints of FAMOUSLY... YOU REWARDS. The goal was to make the program more fun and engaging. This work aimed to build stronger customer relationships. The project focused on loyalty program design and brand integration.
Brierley Creative helped Famous Footwear rebrand its loyalty program to better engage omnichannel customers. The new FAMOUSLYYOUREWARDS program features a... customer-centric name, vibrant design, and richer rewards. This led to increased member retention and more purchases from existing members. The program won three 2019 Loyalty360 Customer Awards. Famous Footwear praised Brierley's expertise and the new branding.
Apparel & Fashion Case Studies and Customer Success Stories with Brierley Campaign Module
Fashion Retail
- Apparel & Fashion
Brierley Loyalty Quotient helped a fashion retail brand boost loyalty results. The company faced high loyalty membership but low repeat... purchases. They used BALOR to find new members were not becoming active. Product-level indices and emotionally driven campaigns based on BLQ improved engagement. Results included a 17% increase in retention velocity, 29% improvement in emotional loyalty, and 12% higher profitability among engaged segments.
Restaurants Case Studies and Customer Success Stories with Brierley Campaign Module
Sapporo Lion
- Restaurants
Brierley's B-Stamp technology helped Sapporo Lion win the Loyalty360 Customer Engagement & Experience Platinum Award. Sapporo Lion used Brierley's B-Stamp... and the Yebisu Bar mobile app to track and reward individual customers at over 20 bar locations in Japan. Before this, Sapporo struggled to build loyalty and track customer habits. The new program enabled personal engagement and menu updates based on customer data. Sapporo saw triple digit increases in customer engagement after launching the program.
