Zoomph: Audience Analytics for People-Based Marketing
Consumer Goods Case Studies and Success Stories with Zoomph
CASE STUDY Dude Wipes
Zoomph helped Dude Wipes measure ROI for their sports sponsorships. Dude Wipes used Zoomph to track broadcast and social media assets. The platform gave them real-time data insights. This helped Dude... Wipes activate and evaluate campaigns faster. They made better decisions using reliable data from Zoomph.
FC Dallas noticed that social media posts about their goalkeeper Maarten Paes performed much better than other posts. They asked Zoomph to help them measure and understand the impact Paes had on thei...r social media growth and brand value. Zoomph helped FC Dallas see how Paes boosted their social value by over 120% and increased their followers by 37%. This helped FC Dallas understand the value Paes brought to their team and partners.
Stewart-Haas Racing worked with Zoomph on a special 'Talladega Nights' promotion. The campaign featured drivers Chase Briscoe and Ryan Preece. Zoomph used their tools to measure the impact of the cam...paign. They focused on driver follower growth and social engagement. The case study explains the approach and results of this partnership.
The University of Nebraska used Zoomph's measurement platform to assess the historic social media impact of its record-breaking "Volleyball Day in Nebraska" event, which set a new attendance record f...or women's sports. Zoomph enabled the university to quantify and analyze audience engagement and reach.
