Real-World Case Studies and Customer Success Stories with Zeta Marketing Platform

Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them... improve their omnichannel strategy by bringing together search, social, and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.
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Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to grow online sales and lower costs. Zeta used AI-powered... targeting and personalized ads to reach high-intent shoppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.
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Zeta Marketing Platform helped Renault Poland prepare for a post-cookie world. Facing inflation and industry changes, Renault used real-time scoring... and AI to segment audiences and personalize ads. The campaign ran across programmatic, search, and social channels. Renault saw a 14% increase in conversion rate and a 28% decrease in cost per conversion. The solution improved campaign performance and customer experience.
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Zeta's AI-Powered Marketing Cloud helped Mitsubishi Motors boost new car sales by 18%. Mitsubishi faced challenges with fragmented customer data... and disjointed messaging. By using Zeta's omnichannel engagement and proprietary scoring models, they unified customer insights and targeted high-intent leads. This led to a 13% lift in lead acquisition and an 18% increase in car sales. The solution improved marketing efficiency and personalized customer journeys.
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Zeta Marketing Platform helped Sallie Mae save over $1 million in technology licensing and agency costs. Sallie Mae replaced outsourced... lead generation with ZMP’s self-service model. This change increased speed to market by 95% for business-as-usual campaigns. The platform also reduced the need for extra team members. Sallie Mae improved audience segmentation and communication across education solutions.
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Zeta's AI-based audiences helped Carousel Games boost conversions by 65%. The company faced poor media performance and high costs in... the online gaming market. Zeta enabled real-time audience segmentation and better targeting. Carousel Games saw a 70% drop in cost per lead. The solution increased average deposit value and attracted more players.
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Zeta Messaging helped Global Medical Response achieve 90% renewal rates with existing members. The Zeta Data Cloud identified new prospects... likely to need GMR products. This partnership supported strong business growth. Zeta Marketing Platform enabled tailored, AI-driven experiences. Pam Cowan, National Marketing Director, credits Zeta for driving renewals and new business.
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Zeta Marketing Platform helped General Mills increase ad revenue from their email newsletters. General Mills moved ad placements from the... bottom to above the fold, following Zeta's advice. This change led to a 26% increase in newsletter ad revenue and an 11% growth in high-value, bid-on impressions. Controlled tests showed no negative impact on subscriptions or engagement. General Mills rolled out the new ad unit across all major newsletters for better monetization.
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Zeta Marketing Platform helped Cozy Earth boost their brand with a newsletter sponsorship strategy. Cozy Earth wanted to reach more... travelers and grow their loungewear line. Zeta targeted travel, food, and home newsletters with native ads. The campaign reached over 2.6 million unique subscribers. Cozy Earth saw a 10% lift in ROAS, a 0.45% CTR, and over 15,000 new site visits.
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Zeta Marketing Platform helped Toyota boost car sales with AI-powered omnichannel engagement. Toyota struggled to turn website visits into dealer... leads and needed better cross-channel marketing. Using Zeta, Toyota matched unknown visitors to known identities and retargeted them across email, social, and display. Dealers combined DMS data with real-time behavior for a full customer view. This approach led to an 87% higher click-through rate and a 360% increase in conversion rate from existing website traffic.
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Zeta Marketing Platform helped Samsung use AI-based intent segmentation for their marketing. Samsung wanted to find high-intent buyers and reduce... wasted ad spend. Zeta's AI scored audiences using real-time website data and the Zeta Data Cloud. Samsung saw a 50% increase in click rates for direct orders, a 220% increase in add-to-cart actions, and a 33% increase in ROAS compared to classic segmentation. The campaign reached more engaged customers with personalized messages.
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Zeta Marketing Platform helped The Farmer’s Dog improve customer acquisition. The challenge was high costs and low conversions from direct... sales campaigns. Zeta shifted the focus to email nurturing and trust-building. They used automatic discount codes and targeted email campaigns. This approach led to a 23% lower cost per acquisition and an 8% higher email conversion rate.
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