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Consumer Goods Case Studies and Customer Success Stories with Zeta Marketing Platform
General Mills
- Consumer Goods
- Very Large
Minneapolis, USA
General Mills used Zeta's platform to improve ad revenue from email newsletters. Ads were moved from the bottom to above... the fold. This change led to a 26% increase in newsletter ad revenue. High-value, bid-on impressions grew by 11%. Subscriber engagement and editorial experience stayed strong. The new ad unit was tested and then rolled out to all major newsletters.
Cozy Earth used Zeta's newsletter sponsorship strategy to reach travel-minded consumers. The campaign targeted curated newsletters like Travel & Leisure... and Taste of Home. Cozy Earth saw a 10% lift in ROAS and a 0.45% CTR. Over 15,000 new site visits came from the campaign. The effort reached 2.6 million unique subscribers. This helped Cozy Earth grow its brand in the travel loungewear market.
Zeta helped The Farmer’s Dog lower cost per acquisition by 23%. The company switched from direct sales to email nurturing.... This built trust with pet owners and increased engagement. Email conversion rates rose by 8%. The new approach used targeted, educational messaging and automatic discount codes. The Farmer’s Dog created a steady pipeline of new customers.
Automotive Case Studies and Customer Success Stories with Zeta Marketing Platform
Renault Poland
- Automotive
- Large
Zeta Marketing Platform helped Renault Poland prepare for a post-cookie world. Facing inflation and industry changes, Renault used real-time scoring... and AI to segment audiences and personalize ads. The campaign ran across programmatic, search, and social channels. Renault saw a 14% increase in conversion rate and a 28% decrease in cost per conversion. The solution improved campaign performance and customer experience.
Zeta's AI-powered Marketing Cloud helped Mitsubishi Motors boost new car sales by 18%. Mitsubishi used Zeta to unify customer data... and target high-intent buyers across channels. The solution enabled real-time analysis of website engagement and personalized messaging. Mitsubishi saw a 13% lift in lead acquisition and improved marketing efficiency. The omnichannel strategy drove more foot traffic to dealerships and reduced wasted ad spend.
Toyota used Zeta's AI-powered marketing cloud to improve website visitor engagement. They wanted to send more leads from their main... site to local dealers. Zeta helped Toyota retarget visitors across email, social, and display channels. Dealers combined DMS data with real-time behavior to personalize ads. Toyota saw an 87% higher click-through rate and a 360% higher conversion rate.
Retail Case Studies and Customer Success Stories with Zeta Marketing Platform
Ashley Furniture
- Retail
- Large
Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them... improve their omnichannel strategy by bringing together search, social, and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.
Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to grow online sales and lower costs. Zeta used AI-powered... targeting and personalized ads to reach high-intent shoppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.
Consumer Electronics Case Studies and Customer Success Stories with Zeta Marketing Platform
Samsung
- Consumer Electronics
- Very Large
Seoul, South Korea
Samsung used Zeta's AI-powered audience segmentation to improve their marketing. They wanted to target high-intent customers and reduce wasted ad... spend. Zeta combined real-time website data with their data cloud to score and segment audiences. Samsung saw a 33% increase in ROAS, a 50% rise in direct order click rates, and a 220% jump in add-to-cart clicks. Personalized messaging reached customers when they were most likely to buy.
Financial Services Case Studies and Customer Success Stories with Zeta Marketing Platform
Sallie Mae
- Financial Services
- Large
Newark, USA
Sallie Mae used the Zeta Marketing Platform to replace outsourced lead generation. This change saved them over $1 million in... technology licensing and agency costs. They saw a 95% increase in speed to market for campaigns. The platform let Sallie Mae manage lead generation in-house. This helped them reach more customers and cut costs.
Entertainment Case Studies and Customer Success Stories with Zeta Marketing Platform
Carousel Casino Games
- Entertainment
- Small
Belgium
Zeta's AI-based audience segmentation helped Carousel Casino Games boost conversions by 65%. The company faced challenges with inefficient media spend... and poor audience targeting. By using Zeta's proprietary scoring models, Carousel improved audience segmentation and real-time conversion prediction. This led to a 70% decrease in cost per lead and more effective marketing. Carousel attracted more players and increased average deposit values.
Hospital & Health Care Case Studies and Customer Success Stories with Zeta Marketing Platform
Global Medical Response
- Hospital & Health Care
- Large
Zeta Messaging helped Global Medical Response achieve 90% renewal rates with existing members. The Zeta Data Cloud identified new prospects... likely to need GMR products. This partnership supported strong business growth. Zeta Marketing Platform enabled tailored, AI-driven experiences. Pam Cowan, National Marketing Director, credits Zeta for driving renewals and new business.
Athena AI And Marigold Progress Shape Zeta Global Growth Narrative
Zeta Global's Athena AI initiative secured its largest contract, while the Marigold acquisition exceeded revenue expectations. These developments led to... raised revenue guidance for 2026, signaling confidence in AI-driven marketing growth. Despite ongoing GAAP net losses, the company anticipates positive net income for the year, highlighting progress toward profitability.
