Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business." - Emma Andersson

Taboola, Outgrow, Topic, Opinion Stage, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Taboola Use Cases

What solutions does Taboola provide for Sending & Publishing Communications?

How can Taboola optimize your Engagement Management Workflow?

What Are the key features of Taboola for Content Management?

What solutions does Taboola provide for Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna

Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun
CUSTOMERS TESTIMONIALS
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna

Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Apollo Sun

CEO

udn.com

Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come. Testimonial By Apollo Sun

Case Studies

Media Production

CASE STUDY REV Media Group

Taboola Realize helped REV Media Group boost engagement on their SAYS platform. REV ran always-on Realize ad campaigns to reach high-quality audiences and drive traffic. Visitors from these ads spent... 130% more time on site than the average across other channels. REV also met their cost-per-click goal. Taboola provided custom recommendations and real-time insights to optimize results.

CASE STUDY Verisure Chile

Verisure Chile used Realize, Taboola’s AI-driven advertising platform, to improve lead generation. They ran AI-optimized native and display campaigns with automated bidding and creative tools. In fiv...e months, they cut cost per lead by 69%. Lead volume tripled, and the lead-to-booking rate doubled. The team increased investment in Realize by 20% due to strong results.

Media Production

CASE STUDY USA TODAY

Taboola’s Homepage For You helped USA TODAY deliver personalized homepage experiences. The solution used AI to match readers with articles they care about. USA TODAY saw a 47% increase in click throu...gh rate. Homepage pageviews per reader went up by 23%. Session depth increased by 13%. Subscription rate rose by 6%. Editors saved time and focused on high-impact tasks.

Consumer Electronics

CASE STUDY Philips Home Appliances

Philips Home Appliances used Realize by Taboola to target high-quality audiences for its Garment Steamer campaign. The company faced stagnant results on traditional media and needed better performanc...e. By using Realize’s first-party data and Motion Ads, Philips Home Appliances reached users in metro cities and relevant categories. The campaign achieved a 25% higher conversion rate and a 30% lower bounce rate than the network average. Philips Home Appliances also saw more qualified leads and higher viewable click-through rates.

Apparel & Fashion

CASE STUDY NYDJ & iQuanti

Taboola Realize helped NYDJ and iQuanti reach new U.S. customers with dynamic creative optimization. NYDJ wanted to boost sales and improve return on ad spend. They used Realize Product Ads to retarg...et website visitors with personalized ads. Taboola's team gave ongoing support and advice. NYDJ achieved 3X ROAS, beating their goal of 2.5X. Taboola delivered one of the highest ROAS among all NYDJ’s channels.

Consumer Electronics

CASE STUDY Livguard

Livguard used Realize, Taboola’s AI-driven advertising platform, to reach high-intent users outside of Google, Meta, and OTT channels. They targeted audiences with contextual placements, behavioral s...egments, and sequential retargeting. Realize drove 16% longer session durations than paid search and 29% more actions per session than social. Livguard saw deeper engagement and better lead quality from this approach. The partnership helped Livguard improve conversion intent and user interaction on their site.

Video

CRIANDO MINHA CAMPANHA

Video Thumbnail

Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Financial

Taboola to Announce Third Quarter 2025 Financial Results on November 5, 2025

Taboola will announce its third quarter 2025 financial results on November 5, 2025, with a conference call scheduled to discuss the results.

Product

Taboola expands Realise platform, unlocking new ad inventory & AI - Australia

Taboola has expanded its Realise platform, enhancing ad inventory access for advertisers on major publisher sites like TIME and Slate. The platform now includes an AI performance engine, optimizing ad placements using unique data from publisher integrations. This expansion aims to broaden Taboola's advertising reach beyond native ads, offering diverse options for clients and strengthening partnerships with global publishers.

Customer

Gannett's USA TODAY Deploys Taboola's DeeperDive AI Answer Engine for All Audiences

Gannett's USA TODAY has implemented Taboola's DeeperDive AI answer engine to enhance user engagement by providing clear responses and real-time content. This deployment aims to boost advertising CPMs and open new revenue streams for USA TODAY.

Executive

UK ad sales director at Taboola | News - Research Live

Taboola has appointed Chris Blight as the UK advertising sales director. Blight, previously with AdColony and Anzu.io, will oversee sales for Taboola's Realize platform and expand its client base. This follows recent hires in Taboola's UK team, including Julia Burton Brown as UK country manager.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE