Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content... to a greater number of sports fans." - Jesús Valle

Taboola, Outgrow, TelemetryTV, Crowdriff Platform, Cincopa, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Taboola Customer wins, Customer success stories, Case studies

How does Taboola address your Sending & Publishing Communications Challenges?

Why is Taboola the best choice for Engagement Management?

What makes Taboola ideal for Content Management?

What makes Taboola ideal for Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Taboola testimonial

Jesús Valle

Commercial Director

SOMOS INVICTOS

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans. Testimonial By Jesús Valle
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna

Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
Taboola testimonial

Liliana Coimbra

Performance Marketing Manager

Colvin

We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in helping us find and test new strategies to be even ...more successful with future campaigns.

Testimonial By Liliana Coimbra
CUSTOMERS TESTIMONIALS
Taboola testimonial

Jesús Valle

Commercial Director

SOMOS INVICTOS

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans. Testimonial By Jesús Valle
Taboola testimonial

Emma Andersson

Managing Editor

Stoppa Pressarna

Taboola has been a strategic partner in helping us find solutions for seasonal revenue fluctuation and engagement with our readers. Products like Taboola Feed, Read More and others have made a significant impact on our business. Testimonial By Emma Andersson
Taboola testimonial

Liliana Coimbra

Performance Marketing Manager

Colvin

We were pleased with the results we were able to get with Taboola in a short two-week timeframe, and are excited about the potential to reach such high quality audiences at a rate that can easily scale. The Taboola team has been a great partner in helping us find and test new strategies to be even ...more successful with future campaigns.

Testimonial By Liliana Coimbra
 

Gannett's USA TODAY Deploys Taboola's DeeperDive AI Answer Engine for All Audiences

Gannett's USA TODAY has implemented Taboola's DeeperDive AI answer engine to enhance user engagement by providing clear responses and real-time content. This deployment aims to boost advertising CPMs... and open new revenue streams for USA TODAY.

Read more →
 

Taboola Renews Content Recommendations Deal with Reach PLC ,

Taboola renewed its partnership with Reach PLC, expanding to include Header Bidding. This deal continues their 13-year relationship, enhancing audience growth and revenue for Reach's UK, Ireland, and... U.S. titles using Taboola's content recommendation products.

Read more →

Minor Hotels - Hospitality

Realize, Taboola’s AI-driven advertising platform, helped Minor Hotels achieve a 5x return on ad spend. Minor Hotels wanted to reach new Thai and expatriate audiences for Anantara Hotels & Resorts. T...hey used native ads, video, and retargeting to drive bookings. Realize’s audience targeting and optimization tools increased direct bookings and expanded reach beyond search and social. The campaign delivered measurable growth and improved budget efficiency.

Read more →

Verisure Chile - Security

Verisure Chile used Realize, Taboola’s AI-driven advertising platform, to improve lead generation. They ran AI-optimized native and display campaigns with automated bidding and creative tools. In fiv...e months, they cut cost per lead by 69%. Lead volume tripled, and the lead-to-booking rate doubled. The team increased investment in Realize by 20% due to strong results.

Read more →

USA TODAY - Media Production

Taboola’s Homepage For You helped USA TODAY deliver personalized homepage experiences. The solution used AI to match readers with articles they care about. USA TODAY saw a 47% increase in click throu...gh rate. Homepage pageviews per reader went up by 23%. Session depth increased by 13%. Subscription rate rose by 6%. Editors saved time and focused on high-impact tasks.

Read more →

REV Media Group - Media Production

Taboola Realize helped REV Media Group boost engagement on their SAYS platform. REV ran always-on Realize ad campaigns to reach high-quality audiences and drive traffic. Visitors from these ads spent... 130% more time on site than the average across other channels. REV also met their cost-per-click goal. Taboola provided custom recommendations and real-time insights to optimize results.

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CRIANDO MINHA CAMPANHA

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Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, TelemetryTV, Crowdriff Platform and Cincopa are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Financial

Taboola.com Ltd. (TBLA) Q3 Earnings and Revenues Surpass Estimates

Taboola.com Ltd. (TBLA) Q3 Earnings and Revenues Surpass Estimates

Partnership

Partnership with Paramount boosts Taboola -

Partnership with Paramount boosts Taboola -

Partnership

Taboola, Paramount Advertising launch Performance Multiplier

Taboola and Paramount Advertising have formed a strategic partnership to launch the Performance Multiplier, a solution aimed at enhancing the digital performance of SMBs' CTV advertising. This initiative integrates Taboola's Realize AI technology into Paramount Ads Manager, expanding reach and improving targeting across Taboola's network. Currently in BETA, the solution will be generally available by early 2026.

Financial

Taboola to Announce Third Quarter 2025 Financial Results on November 5, 2025

Taboola will announce its third quarter 2025 financial results on November 5, 2025, with a conference call scheduled to discuss the results.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE