Taboola Overview

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligenc...e that optimizes our ads, makes them a smart choice for our campaigns." - Phanthira Taratikhumporn

Taboola, Outgrow, Topic, Opinion Stage, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Taboola Use Cases

How can Taboola enhance your Sending & Publishing Communications process?

What benefits does Taboola offer for Engagement Management?

How does Taboola address your Content Management Challenges?

How does Taboola address your Generation Of New Leads Challenges?

51+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Taboola testimonial

Phanthira Taratikhumporn

E-Commerce Marketing & Traffic Director

Tops Online
We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns.

Testimonial By Phanthira Taratikhumporn
Taboola testimonial

Beatriz Lázaro

Digital Marketing Manager

Aegon
We’ve been able to find both a high-quality blog audience and potential health insurance customers working with Taboola. Their optimization tools and scale across the open web have allowed us to achieve our goals. Testimonial By Beatriz Lázaro
Taboola testimonial

Bill Richmond

Chief Executive Officer

BlueBet
We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution. Testimonial By Bill Richmond
CUSTOMERS TESTIMONIALS
Taboola testimonial

Phanthira Taratikhumporn

E-Commerce Marketing & Traffic Director

Tops Online
We chose to work with Taboola because we find them to be much more trustworthy than other native partners, with users that are more engaged with content and convert more than display channels. This, coupled with their powerful artificial intelligence that optimizes our ads, makes them a smart choic...e for our campaigns.

Testimonial By Phanthira Taratikhumporn
Taboola testimonial

Beatriz Lázaro

Digital Marketing Manager

Aegon
We’ve been able to find both a high-quality blog audience and potential health insurance customers working with Taboola. Their optimization tools and scale across the open web have allowed us to achieve our goals. Testimonial By Beatriz Lázaro
Taboola testimonial

Bill Richmond

Chief Executive Officer

BlueBet
We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution. Testimonial By Bill Richmond

Case Studies

COMPANY INDUSTRY CASE STUDIES
Taboola case study

Bedrop
Consumer Goods
Consumer Goods
CASE STUDY Bedrop

Bedrop achieved a 35% higher average order value and a 77% revenue increase using Taboola Native Ads, along with a 33% rise in website sessions.

Read More
Taboola case study

Blinkist
Information Services
Information Services
CASE STUDY Blinkist

Blinkist achieved over 60,000 new sign-ups in six months using Taboola, meeting their cost-per-acquisition goals.

Read More
Taboola case study

Stoppa Pressarna
Entertainment
Entertainment
Case Study Stoppa Pressarna

Stoppa Pressarna Increases Revenue Per Mille with Taboola’s Read More and Continuously Scrolling Feed

Read More

Video

CRIANDO MINHA CAMPANHA

Video Thumbnail

Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5 ★

Read Reviews (13)
Analytics

4.41/5 ★

Read Reviews (97)
Custom Reports

3.56/5 ★

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Taboola secures six-year extension with New Zealand's Otago Daily Times - Mi3

Taboola has extended its partnership with New Zealand's Otago Daily Times for six more years, marking the longest agreement in Taboola's ANZ publisher portfolio. Taboola will continue to provide content recommendations on the newspaper's digital platforms to boost audience engagement and revenue.

05/04/2025 - source

Taboola expands advertising partnership with Microsoft - The Economic Times

Taboola has expanded its advertising partnership with Microsoft.

19/03/2025 - source

Taboola Named Best Workplace 2025 by Built In for All US Offices

Taboola has been named a 2025 best place to work by Built In, recognized for its cultural programs and rewards across all US offices.

26/02/2025 - source

Taboola Inc Feeds

Taboola to Announce First Quarter 2025 Financial Results on May 7, 2025 | Markets Insider

Taboola will announce its first quarter 2025 financial results on May 7, 2025.

16/04/2025 - source

Taboola.com Ltd (TBLA) Q4 2024 Earnings Call Highlights: Record Growth and Strategic Expansion

Taboola.com Ltd (TBLA) reported record growth and strategic expansion during its Q4 2024 earnings call.

26/02/2025 - source

Results: Taboola.com Ltd. Delivered A Surprise Loss And Now Analysts Have New Forecasts - Yahoo Finance

Taboola.com Ltd. unexpectedly reported a financial loss, leading analysts to revise their forecasts for the company.

09/11/2024 - source

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE