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Taboola
Taboola Content Marketing 4.27 2,535 reviewer insights
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Taboola: Customer Acquisition and Audience Engagement Optimization

Content Discovery and Native Advertising

Taboola helps B2B marketing teams optimize audience engagement and acquire customers through targeted content. Teams use it to manage campaigns, including brand awareness advertising, and measure click-through rates to assess engagement. They also optimize audience engagement by using features like Taboola Feed and recommendation reels to keep users interacting with content. For example, a customer used Taboola’s Mailbridge integration to monetize its newsletter content. The account management team provided strong support to help address challenges from ad blocking and industry changes.

Is Taboola right for your team? Compare with Outgrow

Main focus

Reported results

Typical customer

Mid-size and large companies

60% of customer stories; 20% from media production.

What teams use Taboola for

Explore Taboola use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Content Marketing jobs
Wave Mega City, SEER Interactive, Newshub, MEMOCO and others Main focus
Core use
TRAICY, Reach PLC, The Post Internazionale (TPI), Newshub and others Main focus
Core use
FOX SPORTS Australia, Euronews, Coverfox, Food Network
Core use
Also used for
Velasca, International Airline, StartEngine, Menora Mivtachim Holdings Ltd. and others Account Based Marketing
Core use
Flintobox, eSalon, Boxed, Bombfell and others Customer Loyalty Management
Core use
Digital Management, Inc. (DMI), Seven.One Entertainment Group, Parship, Ferratum Bank and others Social Media Marketing
Core use
Bombfell, InnoGames, Zupee, SOCIOPAL and others Mobile Marketing
Core use
Torque Detail, The Line, AdCombo, Akbank Affiliate Marketing
Core use

Other use cases

"Main focus" marks the two jobs the product is used for most often.

Taboola capabilities

Explore Taboola capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses Taboola

IndustriesAggregated usage insights
Media Production: 17%Marketing and Advertising: 12%Internet: 12%Entertainment: 11%Retail: 7%Other industries: 41%
  • Other industries41%
Company sizeAggregated usage insights
Mid-market: 40%Small business: 33%Enterprise: 27%
  • Mid-market40%
  • Small business33%
  • Enterprise27%

Taboola customer stories

Results reported in published case studies.

GMA Network, Philstar Global, Manila Bulletin

Media · Large

Taboola has partnered with GMA Network, Philstar Global, and Manila Bulletin to expand its publisher network in the Philippines. These media companies will use Taboola's technology to enh...

Taboola has partnered with GMA Network, Philstar Global, and Manila Bulletin to expand its publisher network in the Philippines. These media companies will use Taboola's technology to enhance content personalization, improve reader engagement, and develop monetization strategies. This partnership supports their digital strategies and Taboola's expansion in Southeast Asia.

Oct 2026 Source: marketing-interactive.com ↗

GMA, Philstar, and Manila Bulletin

Media And Publishing · Large

Taboola has expanded its publisher network in the Philippines by partnering with major media outlets GMA, Philstar, and Manila Bulletin. This collaboration enhances Taboola's digital adve...

Taboola has expanded its publisher network in the Philippines by partnering with major media outlets GMA, Philstar, and Manila Bulletin. This collaboration enhances Taboola's digital advertising and content recommendation capabilities, allowing these publishers to leverage Taboola's platform for improved audience engagement and monetization.

Oct 2026 Source: marketech-apac.com ↗

GMA Network, Philstar Global, Manila Bulletin

Media · Very Large

Taboola has formed exclusive partnerships with GMA Network, Philstar Global, and Manila Bulletin to expand its premium publisher network in the Philippines. These media organizations will...

Taboola has formed exclusive partnerships with GMA Network, Philstar Global, and Manila Bulletin to expand its premium publisher network in the Philippines. These media organizations will leverage Taboola's technology to enhance audience engagement, personalize content, and create new monetization opportunities, thereby strengthening their digital strategies and supporting long-term growth.

Oct 2026 Source: taboola.com ↗

Online Autos Marketplace

Automotive · Very Large
+40% time on the site

Taboola helped Online Autos Marketplace double its conversion rates compared to search and social channels. The company used Taboola to promote educational content and conversion-focused ...

Taboola helped Online Autos Marketplace double its conversion rates compared to search and social channels. The company used Taboola to promote educational content and conversion-focused landing pages. Users from Taboola spent 40% more time on the site. Over 60% of new leads came from mobile devices. The marketplace gained more qualified leads and improved user engagement.

Read the story → Source: taboola.com ↗

Mercedes-Benz Taiwan

Automotive · Large
+63% engagement

Realize, Taboola’s AI-driven ad platform, helped Mercedes-Benz Taiwan boost engagement by 63% over other channels. OMD Taiwan used native and display ads to target high-intent car buyers ...

Realize, Taboola’s AI-driven ad platform, helped Mercedes-Benz Taiwan boost engagement by 63% over other channels. OMD Taiwan used native and display ads to target high-intent car buyers for new launches and sales. Native ads doubled time on site and delivered the best cost per session, cutting media costs by 31%. Display ads for Mercedes-Maybach achieved 53% higher engagement and 2.6x more impressions. Realize is now a core part of Mercedes-Benz Taiwan’s media strategy.

Read the story → Source: taboola.com ↗

Wave Mega City

Real Estate · Large
2x time on site

Taboola helped Wave Mega City reach more engaged real estate buyers in India. Hindi-language content campaigns doubled time on site and pages per visit. Taboola drove a 15% boost in quali...

Taboola helped Wave Mega City reach more engaged real estate buyers in India. Hindi-language content campaigns doubled time on site and pages per visit. Taboola drove a 15% boost in quality buyer registrations. The campaigns targeted apartment buyers in the Delhi NCR region. Wave Mega City used Taboola to promote blog content and increase lead quality.

Read the story → Source: taboola.com ↗
All Taboola customer stories →

CRIANDO MINHA CAMPANHA

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Taboola activities

From 2,535 reviewer insights.

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Rated highest and lowest

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Integrations

bombora Audience SolutionsunbounceCision ImpactContentoolsBranch linking platform

Taboola Inc News

Financial

Taboola to Announce Third Quarter Financial Results on November 4, 2026 - Morningstar

Taboola will announce its third quarter 2026 financial results on November 4, 2026, with a conference call and webcast scheduled for 8:30 a.m. ET.

Read more →
M&A

Dianomi PLC (DNM) Releases Scheme Document for Recommended Takeover by Taboola ...

Taboola's subsidiary, Taboola Europe Limited, is set to acquire Dianomi plc, a London-based digital advertising technology firm, through a Court-approved scheme of arrangement. The acquisition, initially announced in September 2026, requires shareholder approval at meetings scheduled for November 6, 2026. The Dianomi board has endorsed the scheme, with directors holding significant shares committed to voting in favor. Regulatory approvals and court sanctions are pending, with a longstop date of December 31, 2026.

Read more →
Product

Taboola launches Realise ID to boost ad conversions - eCommerceNews Australia

Taboola has launched Realise ID, a unified identity product for performance advertisers, enhancing conversion efficiency by up to 2.4x. Built on first-party data, it provides a single consumer view across devices and channels, addressing fragmented purchase paths. The product leverages Taboola's extensive network to map consumer journeys and predict buying intent, integrating data from various digital interactions.

Read more →
Awards

Taboola’s DeeperDive Wins 2026 AdExchanger Award for Excellence in Publisher Growth and Monetization

Taboola's DeeperDive technology won the 2026 AdExchanger Award for excellence in publisher growth and monetization. DeeperDive enhances publisher websites with AI-driven content exploration, reaching over 11 million users monthly. The award highlights its impact on traffic, engagement, and monetization.

Read more →
More Taboola News...
All Taboola Inc news →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, Topic, Opinion Stage and TelemetryTV are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

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Financials

PRIVATE