Taboola Overview

Taboola connects businesses with 600 million daily users through its native advertising platform, enabling large-scale conversions. Companies utilize Taboola to reach audiences beyond traditional search and social channels, leveraging specialized performance tools for smarter advertising. Real-world applications showcase how advertisers achieve success by mastering digital marketing strategies tailored to their needs. Taboola empowers content marketers to drive measurable outcomes and engage effectively with a vast audience.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Taboola.

Other use cases:

  • Content Management
  • Generation Of New Leads
  • Campaign Management
  • Social Media Marketing
  • Digital Marketing
  • Competitive Intelligence
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Taboola.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve ROI
  • Grow Market Share
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Taboola Use-Cases and Business Priorities: Customer Satisfaction Data

Taboola works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Taboola's features include SEM, Personalization, Landing Page, etc. and Taboola support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also Taboola analytics capabilities include Analytics, and Custom Reports.

Reviews

"Positive partnerships with premium media sources and advertising platforms, like Taboola, coupled with skilled media buying teams, are key to success in the changing digital environment. We’re proud to have scaled native advertising campaigns in par...tnership with Taboola." - Ella Mak

Taboola, Outgrow, TelemetryTV, Crowdriff Platform, Cincopa, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.

Popular Business Setting

for Taboola

Top Industries

  • Internet
  • Entertainment
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Taboola is popular in Internet, Entertainment, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Taboola Customer wins, Customer success stories, Case studies

What solutions does Taboola provide for Sending & Publishing Communications?

What solutions does Taboola provide for Engagement Management?

What solutions does Taboola provide for Content Management?

How does Taboola address your Generation Of New Leads Challenges?

11 buyers and buying teams have used Cuspera to assess how well Taboola solved their Content Marketing needs. Cuspera uses 2535 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Taboola testimonial

Ella Mak

Head of Affiliate Management

AdCombo

Positive partnerships with premium media sources and advertising platforms, like Taboola, coupled with skilled media buying teams, are key to success in the changing digital environment. We’re proud to have scaled native advertising campaigns in partnership with Taboola. Testimonial By Ella Mak
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Priscila Pipman

Commercial Director

Grupo Atlántida

The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman
CUSTOMERS TESTIMONIALS
Taboola testimonial

Ella Mak

Head of Affiliate Management

AdCombo

Positive partnerships with premium media sources and advertising platforms, like Taboola, coupled with skilled media buying teams, are key to success in the changing digital environment. We’re proud to have scaled native advertising campaigns in partnership with Taboola. Testimonial By Ella Mak
Taboola testimonial

Josh Cohen

Chief Marketing Officer

Lifeboost

We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of ou...r media mix.

Testimonial By Josh Cohen
Taboola testimonial

Priscila Pipman

Commercial Director

Grupo Atlántida

The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue... Testimonial By Priscila Pipman
 

BuzzFeed Asia chooses DeeperDive from Taboola - Manila Standard

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance user engagement in Singapore, Malaysia, and the Philippines. DeeperDive integrates AI-driven search capabilities di...rectly on publisher websites, offering users instant, context-rich answers and increasing site engagement. This collaboration aims to boost BuzzFeed's digital presence and open new revenue streams through AI-powered content and advertising.

Read more →
 

Taboola Asia Selects DeeperDive from Taboola, Gen AI Answer Engine Built for the Open Web

Taboola Asia has chosen DeeperDive, a generative AI answer engine developed by Taboola, to enhance its capabilities for the open web. This selection highlights Taboola's focus on leveraging AI techno...logy to improve digital performance.

Read more →
 

BuzzFeed Asia Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open ...

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams in Southeast Asia. DeeperDive integrates AI-driven content directly ...on publisher websites, offering readers timely, contextual answers and increasing site engagement. This partnership allows BuzzFeed to leverage AI for a richer user experience and potential ad revenue growth.

Read more →

Minor Hotels - Hospitality

Realize, Taboola’s AI-driven advertising platform, helped Minor Hotels achieve a 5x return on ad spend. Minor Hotels wanted to reach new Thai and expatriate audiences for Anantara Hotels & Resorts. T...hey used native ads, video, and retargeting to drive bookings. Realize’s audience targeting and optimization tools increased direct bookings and expanded reach beyond search and social. The campaign delivered measurable growth and improved budget efficiency.

Read more →

Verisure Chile - Security

Verisure Chile used Realize, Taboola’s AI-driven advertising platform, to improve lead generation. They ran AI-optimized native and display campaigns with automated bidding and creative tools. In fiv...e months, they cut cost per lead by 69%. Lead volume tripled, and the lead-to-booking rate doubled. The team increased investment in Realize by 20% due to strong results.

Read more →

USA TODAY - Media Production

Taboola’s Homepage For You helped USA TODAY deliver personalized homepage experiences. The solution used AI to match readers with articles they care about. USA TODAY saw a 47% increase in click throu...gh rate. Homepage pageviews per reader went up by 23%. Session depth increased by 13%. Subscription rate rose by 6%. Editors saved time and focused on high-impact tasks.

Read more →

CRIANDO MINHA CAMPANHA

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Frequently Asked Questions(FAQ)

for Taboola

What is Taboola?

Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience.

It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

What is Taboola used for?

Taboola is a Content Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Advertisement, Sending & Publishing Communications and Engagement Management .

What are the top features of Taboola?

SEM, Personalization and Landing page are some of the top features of Taboola.

Who uses Taboola?

Taboola is used by Internet, Entertainment and Marketing And Advertising among other industries.

What are Taboola alternatives?

Outgrow, TelemetryTV, Crowdriff Platform and Cincopa are popular alternatives for Taboola.

Where is Taboola located?

Taboola is headquartered at 16 Madison Square West, 7th fl., New York, NY, 10010.
lightning

Peers used Taboola for advertisement and sending & publishing communications

Taboola Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.41/5

Read Reviews (97)
Custom Reports

3.56/5

Read Reviews (221)

Software Failure Risk Guidance

?

for Taboola

Overall Risk Meter

Low Medium High

Top Failure Risks for Taboola

Taboola Inc News

Partnership

BuzzFeed Taps Taboola's DeeperDive AI To Power Asia Sites - Benzinga

BuzzFeed has partnered with Taboola to integrate the DeeperDive AI tool on its Southeast Asia sites, including Singapore, Malaysia, and the Philippines. This AI-powered search assistant enhances user engagement by providing instant answers and related content suggestions, while also offering monetization opportunities through high-intent ads. The collaboration aims to strengthen BuzzFeed's digital publishing model and user interaction.

Partnership

Taboola (TBLA) Partners with The Bangkok Post for AI-Driven Content Tool - GuruFocus

Taboola partners with The Bangkok Post to deploy its AI tool, DeeperDive, enhancing digital content interaction on the newspaper's platforms. This collaboration integrates advanced AI search capabilities, allowing users to receive reliable answers from journalistic sources. The partnership aims to improve content engagement using Taboola's AI-driven technology.

Partnership

Taboola's DeeperDive Chosen by Bangkok Post to Power Gen AI Q&A | TBLA Stock News

Taboola announced a partnership with The Bangkok Post to deploy its DeeperDive Gen AI answer engine. This collaboration aims to enhance reader engagement by providing conversational, on-site answers sourced from the publisher's content. It also introduces a new monetization channel by integrating contextually relevant ads into AI results, leveraging Taboola's extensive network data.

Partnership

Taboola Partners with The Bangkok Post to Launch DeeperDive Gen AI Answer Engine

Taboola has partnered with The Bangkok Post to launch the DeeperDive Gen AI answer engine. This collaboration enhances the newspaper's website by providing AI-generated answers from its content library, increasing reader engagement. DeeperDive also offers contextual advertising opportunities, positioning The Bangkok Post as a leader in AI technology integration in Southeast Asia.

Taboola Inc Profile

Company Name

Taboola Inc

Company Website

//taboola.com

Year Founded

2007

HQ Location

16 Madison Square West, 7th fl., New York, NY, 10010

Employees

251-500

Social

Financials

PRIVATE