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Wholesale Case Studies and Customer Success Stories with Unilog CIMM2

 

Rubenstein Supply - Wholesale - Small

San Francisco, USA

Rubenstein Supply used SPEX Builder to improve its quoting process. Before, creating a quote took up to four hours and... often led to errors. With SPEX Builder, the team now makes accurate, visually appealing quotes in much less time. Customers get clear, customized presentations with photos and details. Feedback has been very positive, and the company now stands out from competitors who lack this tool.

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Hill & Markes, Inc. - Wholesale - Medium

Amsterdam, USA

Hill & Markes, Inc. needed to improve their online shopping experience. Their old website had missing product images, poor taxonomy,... and was not mobile-friendly. Customers wanted punchout capabilities, but the site did not offer them. Hill & Markes chose Unilog for a new eCommerce platform with content enrichment and ERP integration. The new solution aimed to help a small team manage the site and deliver better service.

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Chariot Plumbing Supply and Design - Wholesale - Small

Salt Lake City, USA

Bravo Business Media built a new showroom website for Chariot Plumbing Supply and Design. Before, Chariot struggled with a basic... Shopify site and had little online traffic. The new site brought thousands of monthly visitors and increased leads, with 45 calls in the first month. Sales staff now find all product info in one place, making their work easier. Bravo also manages SEO and Google Analytics to boost local search visibility.

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Affiliated Distributors (AD) - Wholesale - Large

Wayne, USA

Affiliated Distributors (AD) faced tough competition from large eCommerce chains. Their members struggled to provide strong product content online. AD... wanted a master product catalog with enriched data for its 600+ members. They chose Unilog for B2B eCommerce and product content development. Unilog helped AD build a digital catalog to support online sales for independent distributors.

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Hill & Markes - Wholesale - Medium

Amsterdam, USA

Unilog helped Hill & Markes improve their eCommerce experience. The platform provided robust site search, self-service portals, and punchout capabilities.... Hill & Markes used Unilog’s content enrichment services to keep product information up to date. The integrated PIM system made managing product data easier. These tools helped Hill & Markes reach more buyers and reduce costs.

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Marks Supply - Wholesale - Medium

Ontario, Canada

Marks Supply needed to move from a static website to a full eCommerce platform. The company faced pressure from sales... and branch managers to expand online. Marks Supply chose Unilog's CIMM2 platform for its compatibility with their ERP system. The decision was based on the platform's complete package compared to competitors. The new solution helped Marks Supply start its eCommerce journey.

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Carolina Plumbing Supply - Wholesale - Small

Raleigh, USA

Bravo Business Media helped Carolina Plumbing Supply improve its website. The new site keeps customers on the page and shows... clear product details. SPEX Builder lets staff create product selection documents for customers. The team now serves branches without showrooms and reaches more end users. Efficiency increased and more customers search for products online.

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Hose of South Texas - Wholesale - Small

Corpus Christi, USA

Hose of South Texas wanted to boost customer retention with a better online experience. Their team managed 12,000 product items... manually, which took a lot of time and led to data problems. The old website was hard to update and lacked strong content and product availability info. This caused low online sales and poor adoption by the sales team. They turned to Unilog to solve these eCommerce and product data challenges.

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Orgill, Inc. - Wholesale - Large

Memphis, USA

Orgill, Inc. needed to enrich product data for over 10,000 retail hardware stores. Dealers struggled with manual data collection, which... was slow and costly. Unilog provided a digital commerce platform and product content services. This solution helped Orgill dealers display complete, organized product offerings online. Dealers now offer better product information to shoppers and pros.

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Shearer Supply - Wholesale - Medium

Farmers Branch, USA

Shearer Supply used Unilog's CX1 Platform to launch their first eCommerce website. The new site doubled their average order value... and achieved 20% online adoption. Shearer Supply improved efficiency with enriched product content and custom features. The digital transformation helped them better serve HVAC dealers and contractors. Their move to eCommerce brought new value to their customers.

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TIPCO Technologies - Wholesale - Medium

Owings Mills, USA

TIPCO Technologies used Unilog’s CX1 eCommerce platform and IDCO PIM to launch their first digital commerce channel. Before 2020, TIPCO... had no eCommerce presence and relied on static ERP product data. The company wanted to match the digital experience of big box competitors and meet customer expectations. With Unilog, TIPCO expanded their digital footprint and improved customer experience. The new platform helped them scale operations and stay ahead in the fluid conveyance distribution market.

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ARG Industrial - Wholesale - Medium

Anchorage, USA

ARG Industrial needed to offer a digital shopping experience for its customers. Buyers wanted 24/7 access and self-serve features instead... of calling or using catalogs. ARG Industrial did not have the right platform or product content to meet these needs. Unilog provided a solution to help them build a content-rich eCommerce website. This allowed ARG Industrial to better serve customers and compete in the digital marketplace.

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Plimpton & Hills (Waterware Showrooms) - Wholesale - Medium

Hartford, USA

Plimpton & Hills used Bravo Business Media to build a new showroom website. The site made it easier for customers... to browse products and create wishlists. Website traffic increased by 30%. The sales team received more leads. The site now acts as a digital catalog and helps sales respond to leads within an hour. The new website matches the quality of their physical showrooms.

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North South Supply - Wholesale - Small

USA

North South Supply used Unilog to launch their first eCommerce site. They wanted to modernize their wholesale irrigation and well... supply business. The new online platform unified sales channels and made buying easier for customers. In one week, they gained more online customers than in all their physical locations. The company expanded its reach to 22 states. This digital move helped them stay ahead in a changing market.

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The Water Closet - Wholesale - Large

Mississauga, Canada

The Water Closet used MyPlumbingShowroom. com and SPEX Builder to boost online sales by 25% year-over-year. Their web traffic jumped...from 30 to over 12,000 visits per month. The new platform made quoting faster and improved customer experience. Staff efficiency increased, and contractors benefited from branded presentation tools. The solution also added French language support for affiliated businesses.

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Private Distributor (full-service HVAC distributor, East Coast, United States) - Wholesale - Medium

USA

Unilog's CX1 eCommerce platform helped a full-service HVAC distributor on the East Coast recover abandoned carts. The distributor struggled to... convert abandoned carts and lacked metrics from manual email campaigns. Unilog integrated CartStack, which identifies abandoned carts and sends reminder emails to customers. This solution enabled targeted outreach and improved the chance of converting abandoned carts into orders. The distributor gained better visibility into campaign effectiveness.

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Holt Supply - Wholesale - Small

Champaign, USA

Holt Supply used Bravo Business Media and Unilog to automate profit margin calculations on their website. Before, sales staff manually... set margins for every quote, leading to errors and wasted time. The new system now creates error-free quotes and handles all pricing calculations automatically. Salespeople spend less time on math and more time selling. Employee satisfaction and sales both improved after the change.

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APR Supply Co. - Wholesale - Medium

Chambersburg, USA

APR Supply Co. wanted a better website for their Oasis Showrooms. The old site did not look good or work... well. They wanted a new design to show their focus on service. Unilog and Bravo Business Media helped them with a website redesign. The new site aimed to improve customer experience and reflect APR’s values.

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Porter Pipe & Supply - Wholesale - Medium

Addison, USA

Porter Pipe & Supply used Unilog’s CX1 CIMM2 platform to upgrade their eCommerce. They automated customer onboarding with a new... registration process. Their brand presence grew online. Nearly 50% of online sales now come from new customer registrations. The project focused on modernizing business systems for plumbing, PVF, and HVACR.

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Innovative Packaging - Wholesale - Small

Dallas, USA

Innovative Packaging used Unilog’s CX1 CIMM2 platform to launch a new online storefront. Before, online orders were emailed and entered... manually, causing delays. Now, the site connects directly to their ERP, giving customers real-time pricing and inventory. Orders flow straight into the ERP, removing manual work and speeding up fulfillment. The new system makes it easier for customers to find products and manage orders. Innovative Packaging plans to grow by expanding their catalog and adding a custom print order tool.

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Porter Pipe & Supply - Wholesale

Porter Pipe & Supply is a B2B wholesale supplier of plumbing, HVACR, and industrial products. Their old online store was... outdated and hard to use. Customers did not use it much. Porter Pipe & Supply wanted a new website that was easy for customers, staff, and vendors. Unilog helped them build a better online store. The new site is more user-friendly and supports their service goals.

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Porter Pipe & Supply - Wholesale

Porter Pipe & Supply is a B2B wholesale supplier of plumbing, HVACR, and industrial products. Their old online store was... outdated and had basic features. Customers did not use it much. They wanted a new website that was easy to use for customers, staff, and vendors. Unilog helped them overhaul their digital commerce platform.

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Retail Case Studies and Customer Success Stories with Unilog CIMM2

 

Specialty Hardware + Plumbing - Retail - Small

Beverly Hills, USA

SPEX Builder by Bravo Business Media helped Specialty Hardware + Plumbing improve their digital catalog and online shopping. The previous platform,... Specbooks, had poor communication and did not meet their needs. With SPEX Builder, the company launched a new catalog quickly and easily. Staff adoption took time, but Bravo’s team supported them at every step. Specialty Hardware + Plumbing now offers a better online experience for luxury bathroom and kitchen fixtures.

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Premier Kitchen & Bath Gallery - Retail - Small

USA

Premier Kitchen & Bath Gallery used Bravo Business Media’s SPEX Builder to help clients make faster, better product choices. The tool let... staff create professional, organized quotes and wish lists for homeowners. This made their presentations look cleaner and more professional. The team saved time by not having to search supplier catalogs or build spreadsheets. Bravo Business Media also customized the tool to fit Premier’s changing needs.

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European Kitchen & Bath - Retail - Small

USA

Bravo Business Media built a new website for European Kitchen & Bath. The site keeps shoppers engaged and lets them... create wishlists. Sales staff use these wishlists to make quotes and track sales. The website updates product info automatically when manufacturers change prices. EKB now measures visitor behavior and sales conversions. Email accounts were also upgraded to Microsoft Outlook.

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Deluxe Vanity Kitchen and Bath Showroom - Retail - Small

Van Nuys, USA

Deluxe Vanity Kitchen and Bath Showroom used MyPlumbingShowroom. com and SPEX Builder to boost online sales. They tracked over 4,500...inquiries during COVID and increased website traffic to 7,000-10,000 visitors per month. The team improved quote speed and quality, added multilingual support, and used Google Ads to get over 100 inquiries monthly. CRM integration helped manage sales activity and track inquiry sources. Deluxe Vanity became a top showroom in a competitive Los Angeles market.

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McLiney Lumber and Supply - Retail - Small

USA

Unilog helped McLiney Lumber and Supply create online catalogs tailored to each store location. The platform lets customers see only... the products available at their local store. This gives shoppers a real store experience online. The solution supports a geographically diverse business. Customers can easily find and buy what they need from the right location.

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DSKB Plumbing + Tile - Retail - Small

Denver, USA

DSKB Plumbing + Tile used Quickbooks for quotes, but the process was slow and manual. They wanted a faster way... to build quotes and a better online shopping portal for customers. Unilog and Bravo Business Media provided an eCommerce solution. This helped DSKB streamline quoting and improve customer experience. The new system aimed to attract more business and support company growth.

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Gerhard’s Kitchen & Bath Store - Retail - Medium

Milwaukee, USA

SPEX Builder helped Gerhard’s Kitchen & Bath Store fix missing product data and outdated pricing in their online catalog. The tool gave... them real-time product info and daily updates for all brands. Sales teams could make fast, accurate quotes and close deals quicker. The software also let them track business activity across all locations. Gerhard’s saw sales growth and better follow-up with customers.

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Crescent Baths & Kitchens - Retail - Small

USA

Crescent Baths & Kitchens needed a better online catalog for their kitchen and bath showroom business. Their old website was... just a brochure and did not help sales. An entry-level online catalog did not provide full product data or easy pricing updates. Staff had to update prices manually, which took a lot of time. Unilog and Bravo Business Media worked together to solve these eCommerce challenges for Crescent Baths & Kitchens.

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B&P Lamp Supply - Retail - Small

McMinnville, USA

B&P Lamp Supply upgraded its eCommerce site with Unilog. The new site added smart search, better product organization, and real-time... pricing. Customers found it easier to shop and compare products. Over 1,300 user accounts were activated in two months. The upgrade gave customers more ways to shop online.

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McGuckin Hardware - Retail

McGuckin Hardware is a retail store in Boulder, Colorado. They had an old online shopping platform that only showed a... small part of their products. This made it hard to add more items and features for customers. They wanted to make their online store better, like their big physical store. McGuckin worked with Orgill and Unilog to improve their digital commerce and add curbside pickup.

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McGuckin Hardware - Retail

McGuckin Hardware is a retail store in Boulder, Colorado. They had an old online shopping platform that only showed a... small part of their products. This made it hard to add new items and features for customers. They wanted to make their online store better, like their big physical store. McGuckin worked with Orgill and Unilog to improve their digital shopping experience.

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Manufacturing Case Studies and Customer Success Stories with Unilog CIMM2

 

Reed Manufacturing - Manufacturing - Medium

Erie, USA

Reed Manufacturing used Unilog's CX1 PIM to manage over 1,800 SKUs. Before, their product data was scattered and hard to... update. With CX1 PIM, they now have one place for all product information. This change cut manual work and made data more accurate. Distributors get enriched, consistent product data faster. Reed can now respond to distributor requests right away and support future growth.

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Visual Comfort - Manufacturing - Large

Houston, USA

Visual Comfort needed a better way to create product sales presentations for the residential construction industry. Their old system was... outdated and hard to update. The sales team wanted a faster, more professional solution. Unilog and Bravo Business Media provided a new tool to help sales reps quickly make custom presentations. This improved efficiency and helped Visual Comfort present products better to customers.

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Design Case Studies and Customer Success Stories with Unilog CIMM2

 

Natural Selections Design Center - Design - Small

Dallas, USA

Bravo Business Media’s SPEX Builder helped Natural Selections Design Center speed up proposal creation. The team used to struggle with... slow, unprofessional proposals made in PowerPoint. With SPEX Builder, they now make high-quality, customized proposals in just a few clicks. The tool includes product info and spec sheets, so staff no longer search catalogs or websites. The company avoided hiring extra staff and now looks more professional to customers.

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Other Industry Case Studies and Success Stories with Unilog CIMM2

 

North Coast Electric - Electrical - Large

Seattle, USA

North Coast Electric wanted to improve their online ordering for electrical products. Their first web order entry system launched in... 1997 but was basic. In 2012, they partnered with Unilog to build two new eCommerce sites. One site served B2B electrical customers, and the other focused on retail lighting buyers. This digital upgrade aimed to better meet customer needs and grow their business.

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The Bourneuf Corporation - Plumbing - Small

Lynn, USA

Unilog’s CX1 Showroom and SPEX Builder helped The Bourneuf Corporation move their retail showroom online. Customers can now browse all... decorative plumbing products, filter options, and build wish lists. The new site lets staff create detailed quotes in minutes and access project notes instantly. Customers interact with the showroom team before visiting, making shopping faster and easier. The digital transformation improved both customer experience and staff efficiency.

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GLS Supply - Plumbing Supplies And Fixtures - Small

Huntsville, USA

GLS Supply used Unilog’s CX1 Showroom and CX1 SPEX Builder to improve their digital presence. They made it easier for... customers to plan projects online. The new tools helped GLS Supply reach more customers and boost engagement. Their showroom operations became more efficient. Homeowners and industry professionals found the process simpler and faster.

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Hirsch Pipe & Supply - Plumbing

Hirsch Pipe & Supply needed a better eCommerce platform and improved product content. Their old system was hard to use... and did not have enough features. Their team spent many hours each week finding product information by hand. This process was slow and difficult. Hirsch worked with Affiliated Distributors and Unilog to solve these problems and upgrade their digital branch.

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Fromm Electric - Electrical

Fromm Electric is a distributor of electrical supplies and services in Reading, Pennsylvania. They had a website that did not... allow customers to buy products online. The site only had basic features like online bill pay and no eCommerce-ready product content. Fromm Electric wanted to meet customer expectations by offering a full eCommerce solution. They worked with Unilog and AD to solve their eCommerce challenges. The case study details how these solutions helped Fromm Electric.

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Fromm Electric - Electrical

Fromm Electric is a distributor of electrical supplies and services in Reading, Pennsylvania. Their website only allowed basic customer service... features and did not support online sales or inventory movement. Customers could not buy products online. Fromm Electric wanted to meet customer expectations by offering a full eCommerce solution. They worked with Unilog and AD to address these challenges.

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