TinyLetter: Use-Cases, Insights and Reviews | 2026 Cuspera

Mailchimp’s SMS short code helped Birdcall reach a 16.1% click rate in just two months. The restaurant chain needed a way to send time-sensitive offers that customers would actually see. Social media... and email were not effective for real-time promotions. With Mailchimp SMS, Birdcall segmented messages by location and automated campaigns. SMS quickly became their main engagement channel, driving 50% of digital engagement and over 109,000 clicks. Unsubscribe rates stayed low at 1.1%.
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Mailchimp helped IMSE, a literacy training group, boost email open rates by 1.7x and triple click-through rates. IMSE used segmentation, automation, and personalization to target over 500,000 educato...rs. Cleaning their list and using Mailchimp’s Customer Success Manager led to a 42.8% open rate, beating the education industry benchmark. Canva integration made emails more engaging. IMSE now reaches more teachers and aims to expand to district leaders.
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Mailchimp helped El Amasadero grow revenue by 23%. The company used segmentation and automation to target over 50 customer segments. Integration with PrestaShop enabled personalized campaigns for B2C... and B2B customers. Orders from subscribers increased by 66%. Time-to-first-purchase dropped by 17%. The baking community grew to 30,000 subscribers.
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Mailchimp helped Astigarraga Kit Line connect HubSpot and PrestaShop, unifying their customer data. This let them automate marketing and segment audiences for targeted campaigns. As a result, 70% of ...their email revenue now comes from automations. They doubled email-attributed revenue and grew their database by 20% in three months. The team also reduced manual work and improved customer experiences.
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Mailchimp helped Viani cut license costs by 75%. The team switched from HubSpot to Mailchimp for simpler, more efficient email marketing. Blackbit integrated Mailchimp with Pimcore, automating workfl...ows and segmenting contacts. Viani now runs faster campaigns and focuses more on content. The team manages campaigns independently and reaches customers with more relevant emails.
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Mailchimp helped PetRescue automate email outreach to over 525,000 subscribers. The small team used marketing automation flows and segmentation to save about 4 hours per week. Open rates improved to ...47% for enquiry automation and 35% for adoption enquiry emails. Dynamic content and tagging made messages more personal and relevant. The new strategy supports adopters from first enquiry to long-term pet ownership.
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