Spectrm Overview

Spectrm transforms how consumer marketers engage with audiences by leveraging zero party data and conversational marketing automation. This platform enables businesses to initiate two-way conversations via AI marketing chatbots on popular messaging channels like Facebook and Instagram. By integrating directly into chat conversations, Spectrm allows brands to share product offers that convert, fostering a directly reachable audience. A standout feature is its ability to re-engage customers over time, ensuring sustained interaction and loyalty. This approach not only boosts revenue but also enhances customer experience by providing personalized and meaningful interactions.

Use Cases

Customers recommend Helpdesk Management, Engaging And Following Up, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Spectrm.

Other use cases:

  • Onboarding
  • Advertisement
  • Drip Marketing
  • Conversion Management
  • Content Management
  • Funnel Analysis
  • Contract Management
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Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Spectrm.

Other priorities:

  • Improve ROI
  • Launch New Products
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Spectrm Use-Cases and Business Priorities: Customer Satisfaction Data

Spectrm works with different mediums / channels such as Mobile. and Phone Calls.

Spectrm's features include Personalization, and Bot. and Spectrm support capabilities include AI Powered, Email Support, Chat Support, etc. also Spectrm analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Onboarding was great, friendly and provides everything to get started...." Peer review by Eduards C, Global Campaign Manager, Information Technology and Services

Spectrm, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Spectrm automates one-on-one conversations with audiences on search, social, and display. Marketing efforts are scaled efficiently using their conversational platform.

Popular Business Setting

for Spectrm

Top Industries

  • Information Technology and Services
  • Media Production

Popular in

  • Mid Market
  • Enterprise

Spectrm is popular in Information Technology And Services, and Media Production, and is widely used by Mid Market, and Enterprise,

Comprehensive Insights on Spectrm Use Cases

What benefits does Spectrm offer for Engaging And Following Up?

Why is Spectrm the best choice for Segmentation And Targeting?

Why is Spectrm the best choice for Onboarding?

11+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Spectrm solved their Conversational Marketing needs. Cuspera uses 101 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Case Studies

Food & Beverages

CASE STUDY Hello Fresh

Spectrm helped Hello Fresh use WhatsApp to send personal discounts and offers. The company wanted to increase order volume and customer loyalty in a crowded food delivery market. They used Click to W...hatsApp ads, automated direct messages, and retargeting to engage users. Hello Fresh saw 155% more conversions with the bot compared to the sales call center. They achieved a 32% click through rate and a 25% opt-in rate for follow-on promotions. Most discount coupons were redeemed, boosting order volume and loyalty.

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Food & Beverages

CASE STUDY Uber Eats

Uber Eats used Spectrm's Messenger bot to boost app installs and order revenue. Rising app install costs and low activation rates were key challenges. Uber Eats sent private loyalty offers and coupon...s to new users through Facebook Messenger. This approach led to 6x more first orders and 4x more purchases via Messenger compared to ads that click to app. The cost per first order dropped by 80%.

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Entertainment

CASE STUDY GSN Games

Spectrm helped GSN Games boost app engagement and revenue. GSN Games used Messenger to send personal prizes and offers to less active users. 40% of users who saw the in-app pop-up joined Messenger fo...r more prizes. Messenger users had sessions twice as long as those who got app notifications. 10 times more Messenger users became high payers compared to the app notification group.

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CASE STUDY Omio

Spectrm helped Omio automate FAQs and send personalized destination guides in Instagram DMs. Omio faced too many customer questions and needed faster answers to boost ticket sales. With Spectrm, Omio... automated 62% of customer interactions without human help. 94% of users clicked through to relevant landing pages. The solution reduced the workload for Omio’s customer care team and increased ticket sales by personalizing the customer journey.

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Apparel & Fashion

CASE STUDY StadiumGoods

Spectrm's Messenger chatbot helped StadiumGoods guide shoppers to best sellers based on style and budget. The automated chat asked questions and gave real-time product recommendations. StadiumGoods u...sed paid and social entry points to build a direct audience on Messenger. The solution captured customer data, improved personalization, and sent ongoing notifications. This approach increased revenue and customer lifetime value by making shopping more personal and engaging.

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Automotive

CASE STUDY Volkswagen

Spectrm's Messenger bot helped Volkswagen book more test drives for new electric vehicles. Volkswagen used Facebook Messenger to guide buyers and collect zero party data. The solution delivered a 3x ...higher click-through rate compared to their onsite configurator. Volkswagen also saw a 6.2 point uplift in messaging agreement versus business as usual. The chatbot made it easy for customers to find the right car and book a test drive online.

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Video

How to Succeed in the Future of One-to-One Marketing

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Peers used Spectrm for helpdesk management and engaging and following up

Spectrm Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.96/5 ★

Read Reviews (5)
Analytics

3.50/5 ★

Read Reviews (2)
Custom Reports

2.60/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.96/5 ★

Read Reviews (5)
Analytics

3.50/5 ★

Read Reviews (2)
Custom Reports

2.60/5 ★

Read Reviews (6)

Software Failure Risk Guidance

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for Spectrm

Top Failure Risks for Spectrm

Spectrm Ltd News

Retention Marketing Challenges: Advice from CRM Marketers

Podcast guests, Peter Klein, Carl-Adam Makborn, and Tobias Lüder, share their pro tips on how to overcome retention marketing's biggest challenges.

The post Retention Marketing Challenges: Advice from CRM Marketers appeared first on Spectrm.

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Spectrm Ltd Profile

Company Name

Spectrm Ltd

Company Website

https://spectrm.io/

HQ Location

Berlin

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SEED