SiriusXM Overview

SiriusXM Media provides audio advertising solutions across platforms like Pandora, SiriusXM, and SoundCloud. This service taps into a diverse and dedicated listener base, offering brands a unique opportunity to engage with audiences through music and podcast ads. Leveraging insights from a wide-ranging audience, SiriusXM Media helps businesses craft targeted advertising strategies that resonate with listeners. This approach ensures that brands can effectively reach and influence their desired demographics, enhancing their advertising impact in the audio space.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Measuring Net Promoter Score, as the business use cases that they have been most satisfied with while using SiriusXM.

Other use cases:

  • Content Management
  • Creative Agency
  • Knowledge Management
  • Media Buying
  • Competitive Intelligence
  • Collaboration
  • Sending & Publishing Communications
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Business Priorities

Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using SiriusXM.

Other priorities:

  • Scale Best Practices
  • Increase Sales & Revenue
  • Grow Market Share
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Launch New Products
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SiriusXM Use-Cases and Business Priorities: Customer Satisfaction Data

SiriusXM works with different mediums / channels such as User Generated Content. Blogs. Mass Media etc.

SiriusXM's features include Feedback Surveys, and SEM. and SiriusXM support capabilities include 24/7 Support, AI Powered, Email Support, etc. also SiriusXM analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Midroll is the leading podcast advertising network, connecting companies and brands with some of the most beloved and respected names in podcasting...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Midroll, a company that matches podcasters with advertisers, writes about their advice to advertisers...." 5 Experts Share Their #1 Secret to Increase Brand Awareness
"...This is a unique opportunity to connect with your audience when they re actively engaged and ready to hear your message. ..." Is Podcast Advertising Effective?
"Pandora helped Virtual Gaming Worlds reach new players for Chumba Casino and LuckyLand Slots. VGW used a mix of first-party and third-party targeting with a hybrid audio-display model. The campaign ran for six months. VGW beat Chumba Casino's cost-per-conversion goal by 45%. They beat LuckyLand Slots' goal by 33%. Precision targeting and multi-format ads drove strong conversions." https://www.siriusxmmedia.com/insights/precision-targeting-drives-low-cost-per-conversion-for-virtual-gaming-worlds

SiriusXM, Dash.fi, TrackingDesk, Adwerx, Celtra, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

SiriusXM Media provides top audio advertising on platforms like Pandora, SiriusXM, and SoundCloud. Contact their sales representative to get started.

SiriusXM Customer wins, Customer success stories, Case studies

What benefits does SiriusXM offer for Engaging And Following Up?

11 buyers and buying teams have used Cuspera to assess how well SiriusXM solved their Advertising needs. Cuspera uses 259 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

 

Netflix - Entertainment - Very Large

Los Gatos, USA

Netflix used Pandora and Studio Resonate to promote Stranger Things Season 3. They launched a custom 'Summer of ‘85' station with 80s music and themed radio ads. The station included immersive featur...es like DJ spots and interruptions from the Upside Down. This campaign built excitement and nostalgia for fans. Reviews praised the creative format and fan engagement.

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HBO - Entertainment - Large

New York, USA

HBO used Studio Resonate and Pandora to promote season two of Big Little Lies. They created an interactive quiz that matched listeners to show characters and curated music stations for each. The camp...aign targeted fans with custom audio messages and exclusive music experiences. HBO reached its audience on Pandora and extended the program off-platform. The campaign aimed to drive awareness and viewership for the new season.

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Ulta Beauty - Retail - Large

Bolingbrook, USA

Ulta Beauty used SiriusXM Media's Dynamic Audio ads to reach Hispanic and African American shoppers. Studio Resonate created unique audio ads to celebrate diversity and connect with listeners. The ca...mpaign led to a 9-point increase in intent to shop among Hispanic audiences and a 7-point increase among African American audiences. All audio spots outperformed standard creative in emotional impact. Personalized messaging helped Ulta Beauty stand out and drive store visits.

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A financial services company - Financial Services

SiriusXM Media helped a financial services company boost podcast ad results on Hidden Brain. The brand wanted to reach consumers who value hard work and kindness. SiriusXM recommended adding sponsore...d segments and host-read ads to the campaign. The campaign achieved 52% unaided recall, 66% favorability among listeners, and exceeded industry benchmarks. Key metrics improved, including a 20-point lift in awareness and a 13-point lift in purchase intent.

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A notable male personal care brand - Consumer Goods

SXM Media used programmatic audio and podcasts to help a male personal care brand reach Hispanic males aged 18 to 49. The brand wanted to boost awareness and brand favorability with unique, high-impa...ct creative. Programmatic audio drove scale and efficiency, while podcasts gave contextual relevance. The campaign led to a 10-point lift in unaided brand awareness, a 9.5-point lift in aided brand awareness, a 14-point lift in brand opinion, and a 13.6% increase in overall sales.

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UCLA Health - Hospital & Health Care

SXM Media helped UCLA Health get thousands of appointment requests online and offline. UCLA Health wanted to reach new patients during the COVID-19 pandemic. SXM Media used audio, video, and display ...ads with precise audience targeting. They used demographic and geographic data to reach the right people. UCLA Health saw over 2,800 appointment requests. They lowered cost per appointment by 86% for colorectal and 73% for pediatric care.

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lightning

Peers used SiriusXM for advertisement and engaging and following up

SiriusXM Competitors

SiriusXM Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

4.88/5 ★

Read Reviews (24)
Analytics

3.17/5 ★

Read Reviews (13)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.88/5 ★

Read Reviews (24)
Analytics

3.17/5 ★

Read Reviews (13)

Software Failure Risk Guidance

?

for SiriusXM

Overall Risk Meter

Low Medium High

Top Failure Risks for SiriusXM

Sirius XM Radio Inc. News

Partnership

YouTube strikes exclusive deal with SiriusXM Media to sell its audio ...

YouTube has partnered exclusively with SiriusXM Media to sell its audio-first advertising inventory in the U.S. This deal allows SiriusXM to manage ad sales for audio content on YouTube, including music streams and podcasts. The partnership aims to capitalize on the growing audio consumption, addressing a market gap where audio ad spend is significantly lower than consumption time.

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Partnership

SiriusXM Media Named Exclusive U.S. Audio Ad Representative for YouTube

SiriusXM Media has partnered with Google to become the exclusive U.S. audio ad representative for YouTube. This partnership, effective this fall, allows advertisers to purchase guaranteed audio ad impressions through SiriusXM Media's platform, reaching 255 million monthly listeners. The collaboration leverages SiriusXM's advertising expertise and YouTube's audience to enhance marketing opportunities for brands and creators.

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Partnership

SiriusXM Media Becomes Exclusive Audio Advertising Representative for ...

SiriusXM Media has formed an exclusive partnership with YouTube to become the sole audio advertising representative for YouTube's audio inventory in the U.S. This collaboration allows brands to access YouTube's audio-first content, leveraging SiriusXM's extensive ad-supported audio ecosystem. The partnership aims to enhance advertisers' reach with guaranteed impressions and sophisticated targeting capabilities.

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Partnership

SiriusXM Media Becomes Exclusive Audio Advertising Representative for ...

SiriusXM Media has partnered with Google to become the exclusive audio advertising representative for YouTube in the U.S. This agreement allows advertisers to access guaranteed impressions at scale through SiriusXM's extensive audio advertising platform.

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Sirius XM Radio Inc. Profile

Company Name

Sirius XM Radio Inc.

Company Website

https://www.siriusxmmedia.com/

HQ Location

250 Montgomery St, San Francisco, California US

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