Entertainment Case Studies and Customer Success Stories with SiriusXM
HBO
- Entertainment
- Large
New York, USA
HBO used Studio Resonate and Pandora to promote season two of Big Little Lies. They created an interactive quiz that... matched listeners to show characters and curated music stations for each. The campaign targeted fans with custom audio messages and exclusive music experiences. HBO reached its audience on Pandora and extended the program off-platform. The campaign aimed to drive awareness and viewership for the new season.
Netflix used Pandora and Studio Resonate to promote Stranger Things Season 3. They launched a custom 'Summer of ‘85' station... with 80s music and themed radio ads. The station included immersive features like DJ spots and interruptions from the Upside Down. This campaign built excitement and nostalgia for fans. Reviews praised the creative format and fan engagement.
Pandora helped Virtual Gaming Worlds reach new players for Chumba Casino and LuckyLand Slots. VGW used a mix of first-party... and third-party targeting with a hybrid audio-display model. The campaign ran for six months. VGW beat Chumba Casino's cost-per-conversion goal by 45%. They beat LuckyLand Slots' goal by 33%. Precision targeting and multi-format ads drove strong conversions.
StubHub used Dynamic and Sequential Audio solutions to reach fans of music, sports, and comedy. The goal was to inform... people about events they love in a simple way. Personalized audio ads matched listeners with the right events using data like day and location. The campaign drove over 2 million page visits. StubHub saw 1,893 order confirmations with an average spend of $263.99 per order. Brand recall rose by 6.6% and purchase intent increased by 7%.
Retail Case Studies and Customer Success Stories with SiriusXM
Ulta Beauty
- Retail
- Large
Bolingbrook, USA
Ulta Beauty used SiriusXM Media's Dynamic Audio ads to reach Hispanic and African American shoppers. Studio Resonate created unique audio... ads to celebrate diversity and connect with listeners. The campaign led to a 9-point increase in intent to shop among Hispanic audiences and a 7-point increase among African American audiences. All audio spots outperformed standard creative in emotional impact. Personalized messaging helped Ulta Beauty stand out and drive store visits.
A large furniture retailer used a mix of audio and video ads to boost brand awareness. The company wanted to... increase both awareness and sales. They added video to their usual audio ads. This change led to a 15-point lift in brand awareness and a 14-point lift in brand favorability. People exposed to both ad types were 23 points more likely to say they love the brand and 20 points more likely to say the furniture is good quality.
SiriusXM Media streaming audio campaigns helped Kroger Precision Marketing boost results across 43 campaigns. The challenge was to drive new... brand buyers, sales, and visits using retail media network data. The solution used Pandora and SoundCloud placements, advanced first-party audience targeting, and creative audio assets. The campaigns delivered a $10.30 average aROAS, 14% sales uplift, 16% household penetration, 15% uplift in visits, and 52% new household trial uplift. Some verticals saw even higher results, like $15.68 aROAS for beverages and 78% new household trial uplift for health and beauty care.
Food & Beverages Case Studies and Customer Success Stories with SiriusXM
Pepsico
- Food & Beverages
Studio Resonate worked with Pepsico to create a localized audio ad campaign for Pepsi. The challenge was to adapt Pepsi's... visual TV ads into engaging audio experiences. The team used geo-targeting and local voice talent to make 10 unique ads for different cities, each featuring local food pairings. The ads used humor, regional accents, and custom sound effects to connect with listeners. The campaign led to increased brand favorability and purchase intent, surpassing benchmarks.
SiriusXM Media and Dollar General Media Network helped The Coca-Cola Company promote its new value collection. They used audio ads... on Pandora, on-site and off-site display ads to reach shoppers. The campaign delivered over 19 million impressions. Audio ads on Pandora achieved a 98% completion rate and an 88.74% audibility rate. These efforts helped drive sales for The Coca-Cola Company at Dollar General stores.
SiriusXM Media helped DoorDash run a campaign using both streaming audio and podcasts. DoorDash wanted to reach new customers for... its retail and grocery categories. Studio Resonate made creative ads for both platforms. The campaign used even budgets for streaming and podcasts. Podcasts gave DoorDash a 70% increase in incremental reach. 64% of all actions from the campaign were incremental. 82% of app installs and 83% of first orders were incremental.
Consumer Goods Case Studies and Customer Success Stories with SiriusXM
Lactaid
- Consumer Goods
Pandora helped Lactaid target lactose-free shoppers using 1P and 3P data and custom segments. The campaign used mobile products to... deliver messages in English and Spanish. Lactaid saw a 14-point increase in purchase intent and a 20-point lift in message association. Multicultural audiences had a 34.5-point lift in purchase intent. The campaign made Lactaid more relevant to key audiences.
Dynamic Audio helped a CPG brand increase sales by $1 million. The brand used first-party data to create hyper-personalized audio... ads. The campaign targeted listeners based on time of day, parental status, and music genre. The strategy led to a 1% sales lift, beating the 0.53% benchmark. Household penetration rose by 2%, also above the benchmark. Oracle measured the results to confirm ROI.
A notable male personal care brand
- Consumer Goods
SXM Media used programmatic audio and podcasts to help a male personal care brand reach Hispanic males aged 18 to 49. The brand wanted... to boost awareness and brand favorability with unique, high-impact creative. Programmatic audio drove scale and efficiency, while podcasts gave contextual relevance. The campaign led to a 10-point lift in unaided brand awareness, a 9.5-point lift in aided brand awareness, a 14-point lift in brand opinion, and a 13.6% increase in overall sales.
SiriusXM Media helped a financial services company boost podcast ad results on Hidden Brain. The brand wanted to reach consumers... who value hard work and kindness. SiriusXM recommended adding sponsored segments and host-read ads to the campaign. The campaign achieved 52% unaided recall, 66% favorability among listeners, and exceeded industry benchmarks. Key metrics improved, including a 20-point lift in awareness and a 13-point lift in purchase intent.
A credit card company used a cross-channel product mix with mobile audio, video, sponsored listening, and display ads. They onboarded CRM... data to avoid targeting existing card members and focused on new prospects. The campaign increased online ad awareness by 8 points, brand favorability by 12.7 points, and application intent by 10.3 points, all far above industry benchmarks. The strategy eliminated ad waste and boosted consumer intent. The results show a 7x increase in application intent compared to the benchmark.
SXM Media helped University Hospitals boost awareness and drive appointments using streaming audio and podcast advertising. The campaign targeted adults... and parents in Ohio needing pediatric, cancer, and heart care. University Hospitals saw a 386% increase in incremental reach for their adult campaign and 345% for pediatrics by adding podcasts. The campaign delivered 23 million impressions. Streaming audio improved engagement, appointments, and brand awareness.
SXM Media helped UCLA Health get thousands of appointment requests online and offline. UCLA Health wanted to reach new patients... during the COVID-19 pandemic. SXM Media used audio, video, and display ads with precise audience targeting. They used demographic and geographic data to reach the right people. UCLA Health saw over 2,800 appointment requests. They lowered cost per appointment by 86% for colorectal and 73% for pediatric care.
Hospitality Case Studies and Customer Success Stories with SiriusXM
Motel 6
- Hospitality
Pandora helped Motel 6 boost direct bookings with a hybrid audio-display ad campaign. Motel 6 wanted to change how people... saw their brand and connect emotionally with budget travelers. They used engaging ads to reach a multicultural audience. The campaign delivered a 2000% return on ad spend in the first month. This showed the power of moving from traditional to digital audio advertising.
Education Case Studies and Customer Success Stories with SiriusXM
Universal Technical Institute
- Education
SXM Media helped Universal Technical Institute boost leads by 365%. UTI wanted to increase student enrollment. SXM Media used targeted... ads with demographic, geographic, and behavioral segments. They ran mobile audio, video, and display ads over two years. UTI saw a 72% drop in cost per lead. UTI increased their investment with SXM Media by 59%.
Insurance Case Studies and Customer Success Stories with SiriusXM
Large health insurer
- Insurance
SiriusXM Media helped a large health insurer boost engagement during open enrollment. The insurer used streaming and mobile audio ads... with precision geo and audience targeting. The campaign reached uninsured adults aged 25-54 in English and Spanish. The ads achieved a 40% click-through rate to the brand’s website. The campaign drove 230,000 total brand site engagements, with over 60% of conversions from cross-device attribution.
JAMRS (a department of the military’s defense program)
- Government Administration
Sequential Audio helped JAMRS boost their recruiting mission. JAMRS wanted to connect with potential recruits and increase brand recognition. The... solution used sequential audio ads to create a storytelling experience. Listeners exposed to these ads were 12.2% more likely to recall the call-to-action. They were also 8.5% more likely to remember the creative message. The campaign improved ad recall and message association for JAMRS.
Automotive Case Studies and Customer Success Stories with SiriusXM
Volvo
- Automotive
Volvo used the SXM Podcast Network to boost brand recall. They faced supply chain issues and needed to connect with... safety-focused consumers. Podcast hosts from shows like Freakonomics delivered custom ads to engaged listeners. As a result, unaided recall for Volvo rose by 66%. Brand affinity increased by 9%. Listeners were 8% more likely to seek information about Volvo.
Other Industry Case Studies and Success Stories with SiriusXM
Travel Wisconsin
- Travel & Tourism
SiriusXM Media used first-party targeting and audio ads on SoundCloud and Pandora for Travel Wisconsin. The goal was to boost... fall travel to Wisconsin. The campaign led to a 142% lift in arrivals and over 30,300 trips linked to ad exposure. Cost-per-unique-arrivals improved by 79%. Most trips happened in September, the ideal travel month. Travel Wisconsin credits data-driven strategies and precise targeting for the success.
SiriusXM Podcast Network helped a tech advertiser reach adults 50 and up with video podcast ads on the show Where Everybody Knows Your Name. The brand used... video host-read ads by Ted Danson to boost brand lift and message association. The campaign achieved 92% aided recall, a 52-point lift in message association, and a 22-point lift in consideration. 64% of adults 50+ felt a greater connection to hosts when watching versus listening. The campaign proved video podcasts work well for older audiences.
