Latest Product Updates and Feature Enhancements on SiriusXM
SiriusXM Launches Lower Cost Ad - Supported Plan In Bid To Take On Streaming Audio Giants
SiriusXM Media has introduced a new lower-cost, ad-supported streaming plan to compete with major streaming audio platforms. This strategic move aims to attract more users by offering a budget-friend...ly option while expanding its advertising revenue streams.
Strategic Partnerships and Integrations of SiriusXM
YouTube strikes exclusive deal with SiriusXM Media to sell its audio ...
YouTube has partnered exclusively with SiriusXM Media to sell its audio-first advertising inventory in the U.S. This deal allows SiriusXM to manage ad sales for audio content on YouTube, including mu...sic streams and podcasts. The partnership aims to capitalize on the growing audio consumption, addressing a market gap where audio ad spend is significantly lower than consumption time.
SiriusXM Media Named Exclusive U.S. Audio Ad Representative for YouTube
SiriusXM Media has partnered with Google to become the exclusive U.S. audio ad representative for YouTube. This partnership, effective this fall, allows advertisers to purchase guaranteed audio ad im...pressions through SiriusXM Media's platform, reaching 255 million monthly listeners. The collaboration leverages SiriusXM's advertising expertise and YouTube's audience to enhance marketing opportunities for brands and creators.
SiriusXM Media Becomes Exclusive Audio Advertising Representative for ...
SiriusXM Media has formed an exclusive partnership with YouTube to become the sole audio advertising representative for YouTube's audio inventory in the U.S. This collaboration allows brands to acces...s YouTube's audio-first content, leveraging SiriusXM's extensive ad-supported audio ecosystem. The partnership aims to enhance advertisers' reach with guaranteed impressions and sophisticated targeting capabilities.
SiriusXM Media has signed an exclusive ad representation agreement with Google, allowing advertisers to access YouTube's audio ad inventory in the U.S. through SiriusXM Media's ad tech platform, AdsW...izz Inc. This partnership aims to enhance audio advertising opportunities by leveraging YouTube's audience and SiriusXM's expertise in audio content.
SiriusXM Media Becomes Exclusive Audio Advertising Representative for ...
SiriusXM Media has partnered with Google to become the exclusive audio advertising representative for YouTube in the U.S. This agreement allows advertisers to access guaranteed impressions at scale t...hrough SiriusXM's extensive audio advertising platform.
VideoAmp Expands Cross-Platform Planner VXP With First Party Data from SiriusXM Media and National CineMedia
SiriusXM Media has integrated its first-party data into VideoAmp's cross-platform planning solution, VXPTM. This partnership allows advertisers to plan campaigns across digital audio, video, and CTV,... enhancing media strategy and audience reach. SiriusXM Media's involvement highlights the growing importance of digital audio in marketing, offering access to 170 million monthly listeners.
SiriusXM Aviation Teams Up with Dynon for AF - 5000 / 6000 Inclusion
SiriusXM Aviation and Advanced Flight Systems, a Dynon company, have partnered to integrate SiriusXM Aviation weather services into the AF-5000/6000 Series Avionics. This collaboration enhances fligh...t systems by providing pilots with superior satellite-based weather information, overcoming limitations of ADS-B systems. The integration will launch with new XMWX weather plans, offering seamless North American coverage.
SiriusXM Gives Advertisers a New Voice Powered by AI - radioworld.com
SiriusXM Media has partnered with software developer Narrativ to offer advertisers AI-generated voice replicas. This collaboration enables media brands to scale audio advertising with synthetic voice...s, while maintaining human oversight for quality and authenticity.
