Destination Management System most advanced solution
Hospitality Case Studies and Success Stories with Simpleview DMS
CASE STUDY Visit Eau Claire
Simpleview redesigned the Visit Eau Claire website to better reflect the town's artsy and playful culture. The old site did not show the true spirit of Eau Claire, known for its vibrant music scene. ...The team worked closely with Visit Eau Claire, including an immersion trip during a major music festival. The new website uses bold colors, quirky fonts, and video to capture the city's unique vibe. The redesign helped the destination marketing organization tell its story in a fun and authentic way.
Simpleview XD redesigned the Visit Austin website to better showcase the city's live music and cultural scene. The new site features a clean design, improved navigation, and mobile-first layout. Key ...features include a 'Music Scene' tab, full-width videos, and user-generated content. Since launching in April 2018, the site won a Silver Award in the 2019 HSMAI Adrian Awards. Visit Austin now focuses on boosting engagement with more video and easier-to-find editorial content.
CASE STUDY Plover Area Convention and Visitors Bureau (CVB)
Simpleview CRM and CMS helped the Plover Area Convention and Visitors Bureau build a modern, easy-to-use website. The new site made trip planning simple for visitors. In the first month, the site had... over 16,000 visitors and a 1500% increase in website traffic. Time spent on the site went up by 53%. Engaged sessions increased by 28%. The CVB found the system easy to use and a game-changer for their team.
CASE STUDY Las Vegas Convention and Visitors Authority (LVCVA)
Simpleview redesigned VisitLasVegas.com for the Las Vegas Convention and Visitors Authority. The goal was to modernize the website, improve navigation, and boost content quality. After launch, sessio...ns increased by 151%, pageviews by 53%, and paid search by 488%. Organic search, direct, referral, and social traffic also saw strong growth. The new site now offers a better user experience and serves as a trusted source for Las Vegas information.
CASE STUDY San Mateo County/Silicon Valley Convention and Visitors Bureau (CVB)
Simpleview helped the San Mateo County/Silicon Valley CVB rebrand their destination for the first time in 50 years. The challenge was to create a unique identity for the region, which is often oversh...adowed by San Francisco. Simpleview used data-driven research and creative workshops to develop the new brand, 'The San Francisco Peninsula.' The new tagline, 'South of San Francisco, North of Expectations,' gives the area a clear sense of place. The rebranding highlights the region's natural beauty, innovation, and unique culture.
Simpleview SEO helped Visit Napa Valley boost their website traffic. After launching a new site in 2016, they used SEO best practices like updating metadata, H1 tags, and on-page content. Simpleview ...analysts provided keyword research and monthly performance reports. The team saw steady growth in organic traffic. Their digital marketing efforts attracted more wine lovers to the region.
Marketing and Advertising Case Studies and Success Stories with Simpleview DMS
CASE STUDY Experience Columbus
Simpleview Digital Services helped Experience Columbus, a destination marketing organization, use Bandwango to increase engagement. The team moved to a more analytical approach. This led to a 1,500% ...increase in interactions with the Bandwango widget. The partnership helped Experience Columbus find new opportunities. The DMO saw a big rise in user engagement and value from its passes.
Simpleview and the Visit Widget app helped Visit Rapid City run a citywide Restaurant Week event. The DMO used these tools to boost tourism during the off-season. They saw a 25% increase in participa...ting restaurants, reaching 50 total. Check-ins rose by 106% to 2,024. The event generated an estimated $45,000 in economic impact. The Visit Widget app synced with Simpleview CMS and CRM, making setup easy and allowing for future campaigns.
Simpleview creative services helped Visit Rapid City create a new brand story. The DMO wanted a flexible website and a unique logo to stand out. They aimed to increase website sessions, users, time o...n site, and conversions. The new brand highlights indigenous culture and local history. Visit Rapid City now uses a modern visual identity across its website and visitor center.
Other Industry Case Studies and Success Stories with Simpleview DMS
CASE STUDY Hawaiʻi Visitors & Convention Bureau
Hawaiʻi Visitors & Convention Bureau (HVCB) faced challenges in managing 1,300 members and onboarding new ones without overburdening staff. They used Simpleview CRM and Act-On to automate workflows, ...saving staff time and increasing member engagement. The automation led to a 55.1% open rate, zero opt-outs, and saved 4,000 hours annually. Membership increased by about 100 in 2024.
Visit Manitowoc, a new destination marketing organization, needed a unique website to enhance its online presence. They partnered with Simpleview to create a site aligned with their marketing strateg...ies, focusing on SEO. The new website improved the performance of their Holiday Events page, increasing the click-through rate to 4.8% and generating 12 partner referrals. This marked a significant improvement from the previous year.
The Delaware Tourism Office needed to update its outdated website. They wanted a fresh design, better user experience, and improved digital accessibility. They used Simpleview's CRM and CMS, along wi...th AudioEye's accessibility platform. The new website led to a 45% increase in travel guide requests, a 37% rise in event page views, and a 256% increase in attraction page views.
Simpleview CMS helped Visit Hampshire celebrate Jane Austen's 250th birthday. Visit Hampshire worked with Visit Bath and Great West Way to create a year-long calendar of events. They used Simpleview ...CMS to build digital infrastructure for these celebrations. The goal was to attract global visitors and spread tourism throughout the year. This collaboration aimed to make Jane Austen's story accessible to more people.
Visit Isles of Scilly launched a new website to enhance the digital experience for visitors. The site, built using Simpleview CMS, includes intuitive features, booking tools, and engaging animations.... It targets younger, first-time visitors and reflects the islands' beauty. The project was a collaboration with Simpleview, Visit Cornwall, and funding partners. The new site aims to set a high standard in digital DMO platforms, similar to the previous site launched in 2017.
Explore Utah Valley faced challenges with website accessibility, impacting travelers with disabilities. They partnered with Simpleview's accessibility partner, AudioEye, to implement a digital access...ibility solution. This integration helped them provide an inclusive experience, comply with accessibility laws, and improve SEO. They also began updating 18,000 images with ALT text. The solution allows them to confidently communicate their accessibility efforts to users.
VisitLEX, the destination marketing organization for Lexington, Kentucky, needed a more data-driven approach to its passport program. The manual process was time-consuming and inefficient. They partn...ered with Simpleview and Bandwango to create a digital solution. This integration streamlined the process, increased engagement, and eliminated manual tasks. As a result, they saw 1,108 pass completions, 2,349 sign-ups, and a 1078% increase in newsletter signups.
