Real-World Case Studies and Customer Success Stories with Simpleview DMS

Simpleview redesigned VisitLasVegas. com for the Las Vegas Convention and Visitors Authority. The new site saw sessions rise by 151%...and paid search jump by 488%. Organic social traffic increased by 215%. The redesign focused on mobile-first optimization, modern navigation, and integrating social media assets. The site now offers curated content and improved user experience, helping more visitors plan trips to Las Vegas.
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Simpleview helped Visit Atlantic City rebrand with the "Live to Meet" campaign. The project aimed to change negative perceptions and... attract more meetings and events. Research included 17 focus groups and 1,000 surveys. The new branding led to a 60% increase in meeting planners likely to choose Atlantic City. Planners found the city more welcoming and visually appealing. The campaign boosted community pride and positioned Atlantic City as a top meetings destination.
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Simpleview redesigned the Visit Austin website to highlight the city's live music and cultural scene. The new site features a... clean design, improved navigation, and mobile-first layout. Full-width videos and user-generated content help tell Austin's story. Since launch, the site won a Silver Award at the 2019 HSMAI Adrian Awards. The redesign aims to boost engagement with easier access to editorial content and interactive features.
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Simpleview redesigned Visit Anchorage's website, merging three sites into one responsive platform. The new site uses CRM data to deliver... personalized content based on user interests and location. Integration of Simpleview CMS and CRM streamlined data sharing and reduced maintenance costs. Staff reported greater efficiency and less need for support. The site now drives more traffic to members and increases collateral requests.
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Simpleview helped the San Mateo County/Silicon Valley CVB rebrand as The San Francisco Peninsula. The challenge was to create a... unique identity distinct from San Francisco. Simpleview used market research, stakeholder interviews, and creative design to develop a new name, tagline, and visual identity. The new brand highlights the region's natural beauty, innovation, and wellness focus. The project gave the destination a clear, memorable identity for tourism marketing.
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Simpleview helped Visit Napa Valley boost organic search traffic by 24 percent year over year. The team used SEO best... practices, keyword research, and content optimization to improve rankings. They updated metadata, H1 tags, and on-page content for better visibility. Monthly reports and ongoing keyword research guided new content and repurposed older pages. The Hotels page saw a 20 percent increase in traffic, and new pages attracted tens of thousands of organic sessions.
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Simpleview redesigned the Visit Eau Claire website to reflect the city's artsy, playful culture. The goal was to boost engagement... and better tell the destination's story. The new site features bold colors, quirky fonts, and highlights local music events. After launch, organic pages per session rose by 15%. Average session duration increased 13%. Organic bounce rate dropped 21%.
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Simpleview CRM helped the Oficina De Visitantes Y Convenciones De Guadalajara (OFVC) replace spreadsheets with a customized CRM system. The team worked... with Simpleview to tailor the platform for tourism industry needs and local processes. The CRM improved internal communication and sped up client response times from two days to 24 hours. Staff now access a shared database, making follow-up and collaboration easier. The system tracks economic impact, in-kind contributions, and expenses for winning leads.
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Simpleview digital services helped Irving Convention & Visitors Bureau run four award-winning marketing campaigns. The "Staycation" campaign drove bookings with... exclusive hotel deals and targeted content. The "12 Days of Holiday Giveaways" boosted engagement through seasonal contests and newsletter signups. Paid media, SEO, CRO, and marketing automation increased campaign effectiveness. The campaigns resulted in 296,890 hotel referrals and a 23.77% click-through rate.
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Simpleview creative services helped Visit Rapid City rebrand with a bold new visual identity. The project included a new logo,... color palette, and website powered by Simpleview CMS. The redesign aimed to better represent indigenous culture and local history, moving away from the old Mount Rushmore-focused brand. The new branding increased engagement and inspired both the team and stakeholders. Visit Rapid City now stands out with a unique, authentic story for visitors and locals.
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Simpleview Digital Services helped Experience Columbus boost engagement with its Bandwango platform. The team used CRO testing and mobile optimization... to improve user interactions. Experience Columbus saw a 1,500% increase in Bandwango widget engagement. The solution focused on analytics and digital marketing for destination marketing. The partnership maximized the value of digital passes and generated more leads.
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Visit Rapid City used Simpleview and the Visit Widget app to expand Restaurant Week citywide. The event saw a 25%... increase in participating restaurants and a 106% rise in check-ins. The estimated economic impact reached $45,000. The Visit Widget app synced with Simpleview CMS and CRM, making setup easy. The app also helps guide visitors for future campaigns.
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Simpleview CRM and CMS helped the Plover Area CVB launch a new website for travelers. The site saw over 16,000... visitors in its first month. Website traffic jumped by more than 1500%. Time spent on the site rose by 53%. Engaged sessions increased by 28%. The CVB found the system easy to use and a game-changer for their team.
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Visit Austin used AI Chat, powered by Simpleview CRM, to answer visitor questions 24/7. The team faced a surge in... traveler inquiries after the pandemic and needed a way to help visitors outside staffed hours. AI Chat acted as a virtual concierge, providing instant answers about events, listings, and transportation. In just a few months, Visit Austin increased newsletter signups, boosted visitor guide requests, and saved about 10 staff hours each week. The team also gained new insights into what visitors want.
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Simpleview redesigned the Visit Eau Claire website to reflect the city's artsy and playful culture. The new site features bold... colors, quirky fonts, and highlights local music events. The redesign aimed to boost user engagement. After launch, organic pages per session rose by 15%. Average session duration increased by 13%. Organic bounce rate dropped by 21%.
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Simpleview redesigned the Visit Austin website to highlight the city's live music and cultural scene. The new site features a... clean design, improved navigation, and mobile-first layout. User-generated content and videos help visitors imagine their Austin experience. After launch, the site won a Silver Award in the 2019 HSMAI Adrian Awards. The team continues to focus on boosting engagement with better content discovery.
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Simpleview redesigned VisitLasVegas. com for the Las Vegas Convention and Visitors Authority. The new site launched in January 2023 and...saw sessions increase by 151% and organic social traffic rise by 215%. The redesign focused on mobile-first optimization, modern navigation, and integrating social media assets. The site now offers curated content and improved user experience, helping more visitors plan trips and discover Las Vegas. The project led to higher engagement and conversion rates.
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Simpleview helped Visit Napa Valley boost organic search traffic by 24% year over year. The team used SEO best practices,... keyword research, and content optimization to improve rankings. They updated metadata, H1 tags, and on-page content for better visibility. Monthly reports and ongoing recommendations guided their strategy. The Hotels page saw a 20% increase in traffic, and new pages attracted tens of thousands of organic sessions.
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Simpleview helped the San Mateo County/Silicon Valley Convention and Visitors Bureau rebrand as The San Francisco Peninsula. The challenge was... to create a unique identity distinct from San Francisco. Simpleview used market research, stakeholder interviews, and creative design to develop a new name, tagline, and visual identity. The new brand highlights the region's natural beauty, innovation, and wellness focus. The project gave the destination a clear, memorable identity for tourism marketing.
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Simpleview creative services helped Visit Rapid City refresh its brand identity. The team redesigned the logo, website, and visual elements... to better reflect the city's bold and authentic character. The new branding moved away from Mount Rushmore to highlight indigenous culture and local history. Visit Rapid City saw improved engagement with a modern website and cohesive visual identity. The project included SEO and digital accessibility enhancements.
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Explore Utah Valley used Simpleview and AudioEye to make its website accessible for all visitors. The team responded to feedback... about accessibility barriers by integrating AudioEye’s tools with their Simpleview CMS. This allowed them to comply with digital accessibility laws and improve SEO. They also started updating 18,000 images with ALT text. Now, their website is more inclusive for travelers with disabilities.
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Simpleview CRM and Act-On helped Hawaiʻi Visitors & Convention Bureau automate member onboarding and engagement. The bureau saved over 4,000... staff hours each year by using automated workflows. Email open rates reached 55.1%, with zero opt-outs and 78% of respondents finding the welcome series very helpful. Membership increased by about 100 in 2024. Staff now spend less time on manual tasks and members get more value from their membership.
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VisitLEX used Simpleview CMS and Bandwango to digitize its passport program. The old process was manual and slow, with staff... spending hours on spreadsheets and forms. The new digital solution made four passes available online and integrated them into the VisitLEX website. This led to 1,108 pass completions and 2,349 sign-ups. Newsletter signups from Bandwango participants grew by 1,078% from 2022 to 2023.
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Simpleview CMS powered the new Visit Isles of Scilly website. The team wanted a modern site with better booking tools... and engaging design. They used member feedback to add new features and improve calls to action. The site now targets younger, first-time visitors. The result is a more user-friendly site that helps people plan trips to the islands.
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Visit Manitowoc needed a new website to boost its brand as a destination marketing organization. The team chose Simpleview CMS... and SEO services to improve their online presence. After launch, the Holiday Events page saw a 4.8% click-through rate for Christmas search terms, up from less than 1% the year before. Organic users generated 12 partner referrals from the page. The new site helped Visit Manitowoc reach more people and support local partners.
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