Simpleview DMS: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Simpleview DMS
Brand: Simpleview DMS
Rating: 4.59 (197 reviews)

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Customer stories

Simpleview creative services helped Visit Rapid City create a new brand story. The DMO wanted a flexible website and a unique logo to stand out. They aimed to increase website sessions, users, time on site, and conversions. The new brand highlights indigenous culture and local history. Visit Rapid City now uses a modern visual identity across its website and visitor center.
Simpleview CMS helped Visit Hampshire celebrate Jane Austen's 250th birthday. Visit Hampshire worked with Visit Bath and Great West Way to create a year-long calendar of events. They used Simpleview CMS to build digital infrastructure for these celebrations. The goal was to attract global visitors and spread tourism throughout the year. This collaboration aimed to make Jane Austen's story accessible to more people.
The Delaware Tourism Office needed to update its outdated website. They wanted a fresh design, better user experience, and improved digital accessibility. They used Simpleview's CRM and CMS, along with AudioEye's accessibility platform. The new website led to a 45% increase in travel guide requests, a 37% rise in event page views, and a 256% increase in attraction page views.
Explore Utah Valley faced challenges with website accessibility, impacting travelers with disabilities. They partnered with Simpleview's accessibility partner, AudioEye, to implement a digital accessibility solution. This integration helped them provide an inclusive experience, comply with accessibility laws, and improve SEO. They also began updating 18,000 images with ALT text. The solution allows them to confidently communicate their accessibility efforts to users.
VisitLEX, the destination marketing organization for Lexington, Kentucky, needed a more data-driven approach to its passport program. The manual process was time-consuming and inefficient. They partnered with Simpleview and Bandwango to create a digital solution. This integration streamlined the process, increased engagement, and eliminated manual tasks. As a result, they saw 1,108 pass completions, 2,349 sign-ups, and a 1078% increase in newsletter signups.
Visit Manitowoc, a new destination marketing organization, needed a unique website to enhance its online presence. They partnered with Simpleview to create a site aligned with their marketing strategies, focusing on SEO. The new website improved the performance of their Holiday Events page, increasing the click-through rate to 4.8% and generating 12 partner referrals. This marked a significant improvement from the previous year.

Product Business Settings

Simpleview DMS is popular in Hospitality, Marketing And Advertising industries and is widely used by Small Business, Mid Market.

Integrations

Content Marketing

Personalization

Simpleview DMS Product Overview

Simpleview-DMS is a web-based destination management system used by more destinations than any other platform. Simpleview CRM is industry-specific and built by the industry.

How satisfied the customers are with Simpleview DMS use-cases

Reviews

"The Brainery is a wonderful tool for training and onboarding staff, allowing me to properly pass down the knowledge that I have with the Simpleview CRM and CMS. I like the quizzes and testing as a way to reinforce what someone has learned. And all t...he video sessions are easy to follow." - Sally McAleer

"We're just ecstatic with the results. We're finding that people are engaging much more on our site. There's a growth in our onsite conversion. And aside from those metrics, I think the biggest win for us has just been our internal satisfaction. It's... been such an amazing experience to have the new CMS, to be able to manage the system so much more efficiently in-house, and to have that great synchronization of information between the CRM and CMS." - Lilly Kelly

Simpleview DMS Customer Insights, Testimonials and Case Studies

CUSTOMERS	TESTIMONIALS
Sally McAleer Travel Lane County	The Brainery is a wonderful tool for training and onboarding staff, allowing me to properly pass down the knowledge that I have with the Simpleview CRM and CMS. I like the quizzes and testing as a way to reinforce what someone has learned. And all the video sessions are easy to follow. Testimonial By Sally McAleer
Lilly Kelly Visit Anchorage	We're just ecstatic with the results. We're finding that people are engaging much more on our site. There's a growth in our onsite conversion. And aside from those metrics, I think the biggest win for us has just been our internal satisfaction. It's been such an amazing experience to have the new C...MS, to be able to manage the system so much more efficiently in-house, and to have that great synchronization of information between the CRM and CMS. Testimonial By Lilly Kelly
Zach Brown Valley Forge CVB	I'm in the CMS daily. It is the life blood of our website. I can't speak highly enough about the current CMS that we have ... This just makes life so much easier and allows me to be more creative with the solutions that I'm coming up with and I love that! Testimonial By Zach Brown

CUSTOMERS	TESTIMONIALS
Sally McAleer Travel Lane County	The Brainery is a wonderful tool for training and onboarding staff, allowing me to properly pass down the knowledge that I have with the Simpleview CRM and CMS. I like the quizzes and testing as a way to reinforce what someone has learned. And all the video sessions are easy to follow. Testimonial By Sally McAleer
Lilly Kelly Visit Anchorage	We're just ecstatic with the results. We're finding that people are engaging much more on our site. There's a growth in our onsite conversion. And aside from those metrics, I think the biggest win for us has just been our internal satisfaction. It's been such an amazing experience to have the new C...MS, to be able to manage the system so much more efficiently in-house, and to have that great synchronization of information between the CRM and CMS. Testimonial By Lilly Kelly
Zach Brown Valley Forge CVB	I'm in the CMS daily. It is the life blood of our website. I can't speak highly enough about the current CMS that we have ... This just makes life so much easier and allows me to be more creative with the solutions that I'm coming up with and I love that! Testimonial By Zach Brown