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Automotive Case Studies and Customer Success Stories with Rollick
Southside Harley Davidson
- Automotive
Rollick's digital retailing and lead nurture solutions helped Southside Harley Davidson boost lead generation and sales conversion. The dealership used... GoRollick, Digital Retailing, Lead Nurture, and Lightspeed Lens/Score since late 2022. These tools created a more connected customer journey. Dealership operations and performance improved. The case shows how digital retailing and nurture strategies can drive measurable gains for automotive dealers.
Other Industry Case Studies and Success Stories with Rollick
A leading RV manufacturer
- Manufacturing
USAA Perks RV Savings Program helped a leading RV manufacturer reach new buyers. Rollick, Inc. partnered with USAA to offer... exclusive RV discounts to USAA members. The program generated nearly 1,000 leads in 6 months, with 95% being new leads. The conversion rate was 14.8%, three times higher than other sources. Sales incrementality reached 98%, showing strong growth for the manufacturer.
Rollick used the Aimbase Lead Management solution to help a global powersports manufacturer fix slow and inefficient lead management. Rollick analyzed lead... capture, trained over 500 dealers, and set up a call center for fast follow-up. The new system cut dealer lead response time from 8.5 hours to under 3 hours. Dealers quoted 90% of leads. Sales rate went up by 20%. The manufacturer saw better lead management and more sales.
Rollick used the Aimbase Lead Management and Marketing Automation platform to help a global ski/wake boat manufacturer. The company had... trouble finding good leads, managing them, and keeping customers engaged. Rollick improved the database, ran digital media campaigns, and set up a lead nurture email program. Live factory reps contacted leads and Aimbase CX collected post-purchase feedback. The manufacturer saw a 450% increase in leads over five years, an 8.3% higher close rate, and 29% of concierge-connected prospects bought a boat.
Rollick Dealer Inventory and RollickEngage tools helped one RV OEM boost sales. The OEM added real-time dealer inventory and digital... retailing features to its website. Shoppers could find available units, request quotes, and apply for financing online. Leads from these tools closed at a 10.39% rate, 3.1 times higher than other website leads. The OEM saw more sales and better customer engagement with Rollick's solutions.
Rollick’s Digital Retailing, GoRollick, Lead Nurture, and Lightspeed Lens/Score helped Southside Harley Davidson boost lead generation and sales conversion. The dealership generated... over 350 leads, with 30% from GoRollick and 70% from Digital Retailing. Pre-qualification leads had a 13.5% close rate. The overall sales conversion rate reached 10%. Success led to expanding Rollick’s solutions to a new location, Hampton Roads Harley Davidson. Dave Charette praised Rollick for improving lead quality, sales, and customer engagement.
