Roivenue is a marketing intelligence suite that enhances marketing ROI via data integration and data-driven marketing attribution.
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Retail Case Studies and Customer Success Stories with Roivenue
Eppi
- Retail
Roivenue Measurement helped Eppi, a Slovakian jeweller, fix blind spots in their marketing data. Eppi used to rely on last-touch... attribution, missing key steps in the customer journey. Roivenue's AI-driven attribution and Path Stitching revealed up to 80% more touchpoints and showed Facebook's true impact was 505% higher than reported. Eppi saw a 124% increase in margin return on marketing investment, 25% more conversions, and 21% higher net revenue after switching to Roivenue.
Kouzelná Půjčka, a Czech loan provider, wanted to lower client acquisition costs and reduce the number of clients who default on loans. They used Roivenue... to analyze customer value, conversion paths, and ad performance. Roivenue helped them optimize marketing investment and improve their loan application process. As a result, they reduced their client default rate to 15% and increased the form completion conversion rate to 36%. They also lowered the cost for new client acquisition to 30% of customer lifetime value.
Vodafone Czech Republic wanted to connect their Adobe Analytics data with their online marketing platforms. They used ROIVENUE’s AI data-driven... attribution and Adobe Analytics Data Feeds to do this. They set up daily exports of data from Adobe Analytics to ROIVENUE using Azure Blob Storage. This let them analyze marketing activities and see how many leads and purchases each campaign brought. Now, they can find the best cost per acquisition for future campaigns.
