ReferenceEdge Overview

Point-of-Reference offers a dynamic suite of customer marketing tools designed to streamline data maintenance and boost customer advocate lead generation. This platform excels in managing customer rewards and metrics, providing businesses with actionable insights and robust content management capabilities. Whether you're looking to harness the power of customer advocacy or refine your marketing strategy, Point-of-Reference facilitates meaningful engagement and sustained growth. The technology stands out for its ability to seamlessly integrate diverse data sources, ensuring that businesses can maintain accurate and up-to-date customer information. With a focus on generating valuable leads, this tool is ideal for companies aiming to leverage customer relationships effectively.

Use Cases

Customers recommend Content Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using ReferenceEdge.

Other use cases:

  • Loyalty Management
  • Workflow Management
  • Partner Marketing
  • Proposal & Quote Management
  • Lifetime Value Management
  • Generation Of New Leads
  • Collaboration
See all use cases See less use cases

Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using ReferenceEdge.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Efficiency
  • Establish Thought Leadership
See all business priorities See less business priorities

ReferenceEdge Use-Cases and Business Priorities: Customer Satisfaction Data

ReferenceEdge's features include Dashboard, Gamification, Rewards, etc. and ReferenceEdge support capabilities include 24/7 Support, Email Support, Chat Support, etc. also ReferenceEdge analytics capabilities include Custom Reports, and Analytics.

Reviews

"With everything in a single queue, our reference manager knows exactly what needs to be done, and by when. We have fulfilled over a thousand reference requests in our first 18 months with ReferenceEdge, and influenced millions of dollars in revenue." - Meagan A

ReferenceEdge, ClientCircle, InviteReferrals, UpViral, Talkable, etc., all belong to a category of solutions that help Referral Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

ReferenceEdge is a native Salesforce app offering a comprehensive customer reference database and management system. It enhances customer reference management within Salesforce.

Popular Business Setting

for ReferenceEdge

Top Industries

  • Computer Software
  • Management Consulting
  • Computer & Network Security

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

ReferenceEdge is popular in Computer Software, Management Consulting, and Computer & Network Security and is widely used by Enterprise, Large Enterprise, and Mid Market.

ReferenceEdge Customer wins, Customer success stories, Case studies

How does ReferenceEdge facilitate Content Management?

How can ReferenceEdge optimize your Engagement Management Workflow?

How can ReferenceEdge optimize your Campaign Management Workflow?

What benefits does ReferenceEdge offer for Loyalty Management?

What Are the key features of ReferenceEdge for Workflow Management?

20 buyers and buying teams have used Cuspera to assess how well ReferenceEdge solved their Referral Marketing needs. Cuspera uses 381 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Referral Marketing needs.

CUSTOMERS TESTIMONIALS
ReferenceEdge testimonial

Meagan A

Sr. Manager

CentralSquare

With everything in a single queue, our reference manager knows exactly what needs to be done, and by when. We have fulfilled over a thousand reference requests in our first 18 months with ReferenceEdge, and influenced millions of dollars in revenue. Testimonial By Meagan A
ReferenceEdge testimonial

Wendi Wolfgram

Senior Customer Advocacy Manager

A10 Networks

I think what I value the most from ReferenceEdge is the ability to centralize and track the accounts, the contacts, and the content and then have all that tied together. Testimonial By Wendi Wolfgram
ReferenceEdge testimonial

Abby Atkinson

Senior Manager, FireEye Lighthouse Program

FireEye

With ReferenceEdge, I’m able to be more proactive with our strategic advocacy initiatives knowing that our day-to-day needs for customer advocates and content is under control. Testimonial By Abby Atkinson
CUSTOMERS TESTIMONIALS
ReferenceEdge testimonial

Meagan A

Sr. Manager

CentralSquare

With everything in a single queue, our reference manager knows exactly what needs to be done, and by when. We have fulfilled over a thousand reference requests in our first 18 months with ReferenceEdge, and influenced millions of dollars in revenue. Testimonial By Meagan A
ReferenceEdge testimonial

Wendi Wolfgram

Senior Customer Advocacy Manager

A10 Networks

I think what I value the most from ReferenceEdge is the ability to centralize and track the accounts, the contacts, and the content and then have all that tied together. Testimonial By Wendi Wolfgram
ReferenceEdge testimonial

Abby Atkinson

Senior Manager, FireEye Lighthouse Program

FireEye

With ReferenceEdge, I’m able to be more proactive with our strategic advocacy initiatives knowing that our day-to-day needs for customer advocates and content is under control. Testimonial By Abby Atkinson

Iron Mountain - Information Technology And Services

ReferenceEdge helped Iron Mountain run a global customer advocacy program. Their old system was not language localized and did not integrate with Salesforce. ReferenceEdge let users submit reference ...requests and nominations in any language. The Salesforce integration made it easy to track influenced revenue and manage contacts. Custom dashboard fields helped highlight groups that provided key references.

Read more →

Databricks - Information Technology And Services

ReferenceEdge helped Databricks centralize and manage their customer reference program. Before, they used a Google Form and struggled with tracking and overuse. With ReferenceEdge, all marketers use ...one platform, making it easy to manage requests and respect customer time. The tool gives a unified view for global teams and supports integration with Salesforce and Slack. Databricks saw a shift to a customer-obsessed mindset and improved efficiency with executive dashboards and streamlined processes.

Read more →

Close More Deals with Customer References using ReferenceEdge: Review by Nancy Nardin

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Peers used ReferenceEdge for content management and engagement management

ReferenceEdge Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.77/5 ★

Read Reviews (47)
Analytics

4.59/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.77/5 ★

Read Reviews (47)
Analytics

4.59/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for ReferenceEdge

Overall Risk Meter

Low Medium High

Top Failure Risks for ReferenceEdge

Point of Reference, Inc. Profile

Company Name

Point of Reference, Inc.

HQ Location

8050 E. 24th Avenue, Denver, CO 80238, US

Employees

11-50

Social

Financials

PRIVATE