Latest Product Updates and Feature Enhancements on Qoruz
YouTube Creator Partnerships API Comes to India Through Qoruz Integration
Qoruz has integrated YouTubes Creator Partnerships API, becoming one of the first in India to access this invite-only data infrastructure. This integration allows brands on Qoruz's platform to access... verified YouTube audience data, enhancing their ability to evaluate creator partners and measure campaign impact more accurately. The API provides insights into audience demographics and performance metrics, connecting creator partnerships with paid amplification efforts.
Qoruz integrates YouTube Creator Partnerships API for data-driven collaborations
Qoruz has integrated YouTube's Creator Partnerships API, allowing access to first-party data for improved creator marketing in India. This integration provides brands with verified insights into audi...ence behavior and campaign performance, enhancing decision-making and measurement across campaigns. The move aims to shift influencer marketing towards more reliable data-driven collaborations.
Influencer marketing around IPL set to touch ?700 crore in 2026: Qoruz ...
Qoruz projects influencer marketing around the IPL to reach 700 crore by 2026, driven by increased creator participation. The report highlights a growth from 250 crore in 2023 to 550 crore in 2025, w...ith engagement rising from 1.4 billion to 2.6 billion interactions. Instagram leads as the dominant platform, and brands are diversifying budgets across creator tiers to maximize reach and engagement.
IPL influencer marketing set to cross Rs 700 crore in 2026: Qoruz
Qoruz's analysis reveals that influencer marketing around the Indian Premier League (IPL) is set to surpass Rs 700 crore in 2026, driven by increased creator participation and brand spending. The rep...ort highlights a significant rise in social media engagement and a shift towards mid-tier and micro creators. Instagram leads in IPL influencer activity, while FMCG, e-commerce, and entertainment brands expand their presence.
Qoruz launches Brand Fit Index to align creators with brand strategy - Agency Reporter
Qoruz has launched the Creator Brand Fit (CBF) Index, an innovative tool for brands to evaluate influencer compatibility based on campaign-specific parameters rather than traditional metrics like fol...lower count. This AI-driven framework assesses creators on over 20 factors, including audience demographics and brand tone, providing a tailored score that reflects alignment with a brand's strategy.
Qoruz introduces Creator Brand Fit Index to improve influencer-brand ...
Qoruz has launched the Creator Brand Fit (CBF) Index, a new framework designed to enhance influencer-brand alignment. This tool evaluates influencers based on over 20 parameters, including audience d...emographics and brand tone, to provide a context-aware assessment. The CBF Index aims to improve the selection process by offering a tailored scoring model that reflects campaign-specific needs, moving beyond traditional metrics like engagement rates.
Strategic Partnerships and Integrations of Qoruz
Qoruz Deepens Partnership with YouTube to Integrate Direct ...
Qoruz has deepened its partnership with YouTube by integrating YouTube's new Creator Partnerships API. This integration allows Qoruz to access verified first-party data, enhancing brands' ability to ...select creators based on accurate audience insights and content performance. This move aims to improve campaign planning and measurement by providing more reliable data on audience engagement and creator effectiveness.
Qoruz Deepens Partnership with YouTube to Integrate Direct Creator Data ...
Qoruz has deepened its partnership with YouTube by integrating YouTube's new Creator Partnerships API. This integration allows Qoruz to access YouTube's first-party data, providing brands with verifi...ed insights into creator audiences and content performance. This enhances campaign planning by offering reliable data on audience engagement, helping brands make informed decisions on creator collaborations.
Qoruz partners with YouTube to bring data-driven insights to creator ...
Qoruz has integrated YouTube's Creator Partnerships API, enabling brands to access verified first-party data for enhanced creator audience analysis and campaign impact assessment. This integration al...lows brands to make informed decisions by providing insights into audience behavior and content performance, bridging gaps in influencer marketing metrics.
Qoruz secures influencer marketing partnership for Johnson's Baby
Qoruz has partnered with Johnson's Baby to manage influencer marketing campaigns in India, focusing on Tier II and Tier III markets. The collaboration aims to streamline creator identification, workf...low execution, and post-campaign measurement, enhancing campaign accountability and ROI. Qoruz's platform will support Johnson's Baby in managing over 2,000 creators, optimizing influencer mixes, and improving tracking and analytics.
Funding News and Financial Performance of Qoruz
Qoruz sees 24% revenue uptick in Q1 FY25-26
Qoruz reported a 24% year-on-year revenue increase for Q1 FY25-26, driven by enterprise adoption and expansion in GCC and Asia-Pacific markets. The company added over 70 new brand and agency partners... and emphasized the role of AI in planning and measurement for creator-led campaigns. Existing customers contributed over 80% of enterprise revenue, highlighting strong client retention.