Latest News & Updates on Qoruz

Qoruz has integrated Snapchat's Public Profile APIs into its platform, enhancing its social media integrations. This partnership allows brands in India to discover and evaluate Snapchat creators usin...g data-driven insights, facilitating cross-platform comparisons. The integration addresses the demand for deeper audience intelligence as India's creator economy grows.
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Qoruz has integrated Snapchat's Public Profile APIs into its platform, enhancing its social media integrations. This partnership allows brands to discover and evaluate Snapchat creators using data-dr...iven insights, facilitating cross-platform comparisons. The integration caters to the growing demand for deeper audience intelligence in India's creator economy.
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Snapchat and Qoruz have partnered to integrate Snapchat's creator discovery into Qoruz's platform, using Snapchat's Public Profile APIs. This integration allows brands to evaluate Snapchat creators a...longside other platforms, enhancing campaign planning by focusing on audience relevance rather than follower counts. The partnership aims to streamline creator selection and improve brand-creator matches.
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Qoruz has launched AI Insights, an AI-driven intelligence layer that interprets creators' content, values, and audience fit across profiles. This tool aims to streamline the manual process of evaluat...ing creators for marketing campaigns by providing structured insights into creator profiles. It follows Qoruz's integration with YouTube's Creator Partnerships API, enhancing data accuracy and reducing manual work.
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Qoruz is highlighted as a key influencer marketing and analytics platform aiding crypto companies in North America. It helps brands and investors verify influencer authenticity, find niche crypto exp...erts, and ensure regulatory compliance. Qoruz's role in building trust and credibility in the crypto space is emphasized, particularly in collaboration with platforms like Bitget.
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Qoruz has integrated YouTubes Creator Partnerships API, becoming one of the first in India to access this invite-only data infrastructure. This integration allows brands on Qoruz's platform to access... verified YouTube audience data, enhancing their ability to evaluate creator partners and measure campaign impact more accurately. The API provides insights into audience demographics and performance metrics, connecting creator partnerships with paid amplification efforts.
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Qoruz has integrated YouTube's Creator Partnerships API, allowing access to first-party data for improved creator marketing in India. This integration provides brands with verified insights into audi...ence behavior and campaign performance, enhancing decision-making and measurement across campaigns. The move aims to shift influencer marketing towards more reliable data-driven collaborations.
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Qoruz's analysis reveals that influencer marketing around the Indian Premier League (IPL) is set to surpass Rs 700 crore in 2026, driven by increased creator participation and brand spending. The rep...ort highlights a significant rise in social media engagement and a shift towards mid-tier and micro creators. Instagram leads in IPL influencer activity, while FMCG, e-commerce, and entertainment brands expand their presence.
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Qoruz projects influencer marketing around the IPL to reach 700 crore by 2026, driven by increased creator participation. The report highlights a growth from 250 crore in 2023 to 550 crore in 2025, w...ith engagement rising from 1.4 billion to 2.6 billion interactions. Instagram leads as the dominant platform, and brands are diversifying budgets across creator tiers to maximize reach and engagement.
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Snapchat and Qoruz have partnered to enhance creator discovery in India. This collaboration integrates Snapchat's creator data into Qoruz's platform, enabling brands to gain deeper insights into crea...tor audiences beyond follower counts. The partnership aims to help marketers identify suitable creator partners for campaigns by providing a comprehensive view of Snapchat's growing creator ecosystem.
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Shashi Sinha, former strategic advisor at Omnicom Media India, has invested in Qoruz, a creator-tech platform. The investment aims to enhance Qoruz's creator-facing tools, supporting influencers in b...uilding sustainable businesses. Sinha views the investment as a commitment to the evolving digital and creator ecosystem.
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Shashi Sinha has invested in Qoruz through his family office, aiming to support the company's expansion in the creator economy. Qoruz plans to use the investment to enhance its platform for creators,... focusing on building infrastructure for creator businesses beyond traditional influencer campaigns. Sinha sees potential in shifting creator compensation towards a revenue-sharing model.
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Shashi Sinha has made a strategic investment in Qoruz, a creator-tech company, marking his entry into the creator economy. Sinha's investment underscores his belief in technology-led models within th...e creator ecosystem, beyond traditional influencer campaigns. He plans to collaborate with Qoruz to foster its growth, leveraging his extensive experience in media and business leadership.
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Shashi Sinha, an advertising veteran, has made an angel investment in Qoruz, a creator-tech firm, through his family office. The investment aims to help Qoruz scale its platform, focusing on building... infrastructure for influencers to establish sustainable businesses. Sinha's interest lies in the potential for creators to earn revenue shares from sales they drive, signaling a shift in the creator marketing industry.
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Qoruz has deepened its partnership with YouTube by integrating YouTube's new Creator Partnerships API. This integration allows Qoruz to access YouTube's first-party data, providing brands with verifi...ed insights into creator audiences and content performance. This enhances campaign planning by offering reliable data on audience engagement, helping brands make informed decisions on creator collaborations.
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Qoruz has deepened its partnership with YouTube by integrating YouTube's new Creator Partnerships API. This integration allows Qoruz to access verified first-party data, enhancing brands' ability to ...select creators based on accurate audience insights and content performance. This move aims to improve campaign planning and measurement by providing more reliable data on audience engagement and creator effectiveness.
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Qoruz has integrated YouTube's Creator Partnerships API, becoming one of the first in India to access this exclusive data infrastructure. This integration allows Qoruz to provide brands with direct a...ccess to verified YouTube data, enhancing their ability to evaluate creator partners and measure campaign impact. The API offers insights into audience demographics and content performance, bridging organic and paid campaign metrics.
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Qoruz has integrated YouTube's Creator Partnerships API, enabling brands to access verified first-party data for enhanced creator audience analysis and campaign impact assessment. This integration al...lows brands to make informed decisions by providing insights into audience behavior and content performance, bridging gaps in influencer marketing metrics.
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