Latest Product Updates and Feature Enhancements on Qoruz
Qoruz launches Brand Fit Index to align creators with brand strategy - Agency Reporter
Qoruz has launched the Creator Brand Fit (CBF) Index, an innovative tool for brands to evaluate influencer compatibility based on campaign-specific parameters rather than traditional metrics like fol...lower count. This AI-driven framework assesses creators on over 20 factors, including audience demographics and brand tone, providing a tailored score that reflects alignment with a brand's strategy.
Qoruz introduces Creator Brand Fit Index to improve influencer-brand ...
Qoruz has launched the Creator Brand Fit (CBF) Index, a new framework designed to enhance influencer-brand alignment. This tool evaluates influencers based on over 20 parameters, including audience d...emographics and brand tone, to provide a context-aware assessment. The CBF Index aims to improve the selection process by offering a tailored scoring model that reflects campaign-specific needs, moving beyond traditional metrics like engagement rates.
Qoruz secures influencer marketing partnership for Johnson's Baby
Qoruz has partnered with Johnson's Baby to manage influencer marketing campaigns in India, focusing on Tier II and Tier III markets. The collaboration aims to streamline creator identification, workf...low execution, and post-campaign measurement, enhancing campaign accountability and ROI. Qoruz's platform will support Johnson's Baby in managing over 2,000 creators, optimizing influencer mixes, and improving tracking and analytics.
Qoruz reported a 24% year-on-year revenue increase for Q1 FY25-26, driven by enterprise adoption and expansion in GCC and Asia-Pacific markets. The company added over 70 new brand and agency partners... and emphasized the role of AI in planning and measurement for creator-led campaigns. Existing customers contributed over 80% of enterprise revenue, highlighting strong client retention.
