Real-World Case Studies and Customer Success Stories with Outsell

Outsell helped Carriage Auto Group improve the car buying experience for customers. The group used Outsell to give salespeople better customer knowledge and make digital and in-store experiences work... together. Outsell automated marketing, making it easy to send the right messages to customers. In three months, Carriage Auto Group saw 101 linked sales and $170,340 in gross profit. They also had 1,559 linked repair orders and $168,071 in gross profit. Monthly linked sales grew from 8 to 36 in one year.
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Outsell Identity Resolution helps dealerships turn more website visitors into buyers. Dealers struggled because only 3% of website visitors shared their information, leaving most shoppers anonymous. ...Outsell's technology tracks and matches website activity to known customer records, capturing 86% more behavioral signals. This data powers automated, personalized campaigns that reach shoppers within 24 hours. Dealerships using Identity Resolution see a 62% higher conversion rate and an 18% increase in ROI.
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Outsell helped Dick Hannah Dealerships use artificial intelligence to connect with customers in a personal and automated way. The dealership wanted better customer engagement and a scalable marketing... automation tool. Outsell's solution improved email marketing, making it the third-best channel for sales. From September 2020 to January 2021, 54.1% of linked sales came from prior customers, and 45.9% from new prospects. Move a model campaigns led to 196 sales and $343,898 in profit. Facebook campaigns had a $0.64 average CPC and 118 linked sales.
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Outsell helped Germain Ford of Beavercreek move more used car inventory using its AI-driven Virtual Customer Engagement platform. The dealership faced low new vehicle inventory due to a microchip sho...rtage. Outsell's Inventory Mover and social ad tools increased visibility for used cars on Facebook and other channels. In five months, Germain Ford averaged 423 unique clicks per month, a 4.22% CTR, and a $0.31 CPC. In May 2021, they achieved 606 unique clicks, a 4.9% CTR, and a $0.25 CPC, far outperforming Facebook's average metrics.
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Outsell helped Honda Cars of Bellevue improve car sales and service engagement. The dealership used Outsell's platform for omnichannel campaigns, direct mail, and equity targeting. They automated com...munications and used first-party data to reach more buyers. From September 2019 to August 2020, they achieved 289 linked sales and $376,938 in gross profit. Direct mail campaigns had a 7.31% response rate and a 30:1 ROI.
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Outsell Service On-Demand helps dealers boost repair orders and service profits. One Honda dealer used the tool to send a single campaign. This campaign generated 35 linked repair orders and over $12...,000 in service gross profit. 57% of these repair orders came from lapsed customers who had not visited in an average of 460 days. 82% of the profit came from these returning customers.
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Outsell helped Mercedes-Benz of The Woodlands improve digital marketing. The dealership needed more leads and better customer engagement. Outsell’s AI-driven platform automated personalized emails an...d offers. This kept customers engaged and ready to buy. Outsell influenced 70% of sales and 96% of service appointments. The dealership saw 29.8 linked sales and 373.7 linked service orders per month.
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Outsell helped Oxmoor Auto Group improve email marketing. The group wanted to reach more customers with personalized messages. Outsell automated campaigns and made each email relevant to the recipien...t. Oxmoor saw 25-30 extra sales per month from Outsell campaigns. They achieved a 98.4% delivery rate and a 0.2% opt out rate. The Inventory Mover campaign had a 45.6% unique open rate and a 48% unique click thru rate.
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DTG Octane, powered by Outsell, helped Puklich Chevrolet improve website traffic and sales with individualized marketing content. The dealership struggled with clear reporting and quality web traffic... before using the platform. After implementation, DTG Octane became a top 10 traffic driver for their stores. Over six months, 62% of linked sales came from prior customers, and 20% from new prospects. The program delivered an average of 15 linked sales and 130 linked repair orders per month, with a 13.7% unique click rate and 9.3% unique open rate.
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Outsell’s Virtual Customer Engagement platform helped Walser Burnsville Subaru address inventory shortages and boost service bay business. The dealership used dynamic sales and service content, on-de...mand campaigns, and AI-driven targeting to reach lapsed service customers and promote trade-ins. Over 12 months, service campaigns brought in an average of 35 linked repair orders per month from customers inactive for over 180 days, generating $6,211 in monthly gross profit. Sales and on-demand campaigns resulted in 110 linked sales and $117,920 in gross profit over several months. Outsell’s solution drove measurable results and improved inventory management.
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Outsell Equity helps Carriage Auto Group manage the full customer lifecycle with AI-driven marketing automation. The platform automates equity status and similar payment triggers, making marketing mo...re personal and efficient. Carriage Auto Group consolidated vendors, saved time and money, and improved trade-in conversations. Results include 5.75 average Equity Direct Mail Linked Sales per month, a 32:1 average ROI, 71% of linked sales from previously unengaged customers, and a 94-day shorter repurchase lifecycle.
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Outsell VIN Service Engagement uses artificial intelligence to help car dealerships target customers for service. The platform sends email, direct mail, and social campaigns to reach people at the ri...ght time. Dealerships saw a 38% increase in total linked repair orders and a 65% increase from winback customers. Direct mail spend delivered up to a 17:1 ROI. Dealers also reported better targeting, lower costs, and more transparency compared to OEM programs.
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