Strategic Partnerships and Integrations of Mobivity
Mobivity Enters Marketing Services MSA With PayPal; One-Year Term ...
Mobivity has signed a Master Services Agreement with PayPal to provide marketing promotion services, including offer planning and ad placement. The agreement, effective March 9, 2026, is performance-...based and initially set for one year with automatic annual renewals. Mobivity plans to assign the agreement to Mistplay following an asset sale.
Mergers, Acquisitions, and Business Moves by Mobivity
Mobivity's Strategic Pivot: A Post-Divestiture Analysis
Mobivity has divested its "Connected Rewards" unit to Mistplay Inc. to streamline operations and focus on a more efficient competitive stance in the mobile marketing sector. The transaction includes ...cash, equity, and potential earn-out payments. The Q1 2026 financial report on April 6 will reveal the impact of this strategic shift on Mobivity's operations and financial health.
Mistplay to acquire Mobivitys Connected Rewards platform - Pocket Gamer.biz
Mistplay is set to acquire Mobivity's Connected Rewards platform, enhancing its LoyaltyPlay business by integrating real-world brand offers into mobile gaming. This acquisition aims to create an omni...channel toolkit for digital and offline engagement, expanding Mistplay's reach beyond gaming into fintech and e-commerce sectors. The deal is expected to close in early Q1 2026.
Mobivity Divests Connected Rewards Business in Asset Sale - TipRanks
Mobivity Holdings Corp. has agreed to sell its Connected Rewards business assets to Mistplay Inc. and Reward Holdings, ULC. The transaction, valued at $5.3 million in cash and over 6.3 million Class ...B common shares of Reward Holdings, includes potential earn-out equity. The deal is set to close in Q1 2026, pending customary approvals, and will transfer core assets and liabilities, impacting Mobivity's operations and capital structure.
Mistplay Announces Acquisition of Mobivity's Connected Rewards Platform to Expand Loyalty Gamification for Brands - PR Newswire
Mistplay has agreed to acquire Mobivity's Connected Rewards platform, enhancing its LoyaltyPlay business by integrating real-world brand offers with mobile gaming. This acquisition aims to deepen bra...nd engagement and expand opportunities for app publishers. The transaction is expected to close in early Q1 2026.