Microstrategy Overview

This is a summary of the comprehensive capabilities and benefits of Microstrategy based on over 4984 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Microstrategy, Qlik Sense, Oracle Analytics Cloud, Holistics, Phrazor, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Microstrategy is right for your needs? Our Cuspera AI engine can evaluate how Microstrategy fits your specific business needs, industry, and context. Get your personalized assessment report today.

Microstrategy supports business activities such as:

  • Competitive Intelligence
  • Social Media Analytics
  • Lead Analytics
  • Forecasting
  • Sending & Publishing Communications

Microstrategy can help you with many business goals, such as Increase Sales & Revenue, Enhance Customer Relationships, Improve Efficiency, Improve ROI, Scale Best Practices, etc. It can help manage these activities if you use Mobile for these needs. As a solution, Microstrategy's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.

Microstrategy was founded in 1989. Information Technology and Services Vertical is its biggest customer base.

Reviews

"...Because the MicroStrategy platform is so easy to set up and deploy across many users, we envision building additional business intelligence applications...." Peer review by Brian Anderson, Vice President of Marketing and Development, Children International

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Microstrategy solved their Business Intelligence needs. Cuspera uses 4984 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities peers achieved using Microstrategy.

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Scale Best Practices
  • Acquire Customers
  • Establish Thought Leadership
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Use Cases

Peers recommend Competitive Intelligence , Social Media Analytics , Lead Analytics , as the business use cases that they have been most satisfied while using Microstrategy.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Competitive Intelligence

4.97/5 ★

Read Reviews (152)

"...Because the MicroStrategy platform is so easy to set up and deploy across many users, we envision building additional business intelligence applications...."
Social Media Analytics

4.95/5 ★

Read Reviews (121)

"...I log into Microstrategy every day to analyze reports, I can easily customize them so they fit my needs, it's a great way to stay organized and up to date on what is going on in my accounts...."
Lead Analytics

4.97/5 ★

Read Reviews (61)

"...Fireside chats on the impact of analytics with leading executives at major global organizations. ..." Events
PEER EXPERIENCES
Competitive Intelligence

4.97/5 ★

Read Reviews (152)

"...Because the MicroStrategy platform is so easy to set up and deploy across many users, we envision building additional business intelligence applications...." Peer review by Brian Anderson, Vice President of Marketing and Development, Children International
Social Media Analytics

4.95/5 ★

Read Reviews (121)

"...I log into Microstrategy every day to analyze reports, I can easily customize them so they fit my needs, it's a great way to stay organized and up to date on what is going on in my accounts...." Peer review by Kathleen P., Publishing
Lead Analytics

4.97/5 ★

Read Reviews (61)

"...Fireside chats on the impact of analytics with leading executives at major global organizations. ..." Events

44+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4984 insights from peers and experts to help you assess how these Microstrategy use cases fit your Business Intelligence needs.

Frequently Asked Questions(FAQ)

for Microstrategy

What is Microstrategy?

Microstrategy is an open Enterprise analytics and mobility platform powering organizations with Business intelligence and analytics required for accelerating business growth. Microstrategy’s unified architecture features integrations with leading technology vendors and open-source tools. It is also available as a mobile application on iOS or Android devices.

What is Microstrategy used for?

Microstrategy is a Business Intelligence Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Competitive Intelligence, Social Media Analytics and Lead Analytics .

What are the top features of Microstrategy?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Microstrategy.

Who uses Microstrategy?

Microstrategy is used by Information Technology And Services, Computer Software and Retail among other industries.

What are Microstrategy alternatives?

Qlik Sense, Oracle Analytics Cloud, Holistics and Phrazor are popular alternatives for Microstrategy.

Where is Microstrategy located?

Microstrategy is headquartered at 1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA.

Popular Business Setting

for Microstrategy

Top Industries

  • Information Technology and Services
  • Computer Software
  • Retail

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Peers used Microstrategy to Increase sales & revenue and Enhance customer relationships

Peer and Expert Opinion on Features

for Microstrategy

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.37/5 ★

Read Reviews (344)
Personalization

4.10/5 ★

Read Reviews (28)
Alerts: popups & Notifications

4.78/5 ★

Read Reviews (26)
Predictive analytics

4.74/5 ★

Read Reviews (22)
Feedback surveys

4.52/5 ★

Read Reviews (18)
FEATURES RATINGS AND REVIEWS
Dashboard

4.37/5 ★

Read Reviews (344)
Personalization

4.10/5 ★

Read Reviews (28)
Alerts: popups & Notifications

4.78/5 ★

Read Reviews (26)
Predictive analytics

4.74/5 ★

Read Reviews (22)
Feedback surveys

4.52/5 ★

Read Reviews (18)

IT and Other Capabilities

for Microstrategy

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.28/5 ★

Read Reviews (841)
Data Export

4.13/5 ★

Read Reviews (393)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.28/5 ★

Read Reviews (841)
Data Export

4.13/5 ★

Read Reviews (393)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.83/5 ★

Read Reviews (32)
Phone Support

4.53/5 ★

Read Reviews (21)
Chat Support

4.28/5 ★

Read Reviews (24)
24/7 Support

3.43/5 ★

Read Reviews (223)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.83/5 ★

Read Reviews (32)
Phone Support

4.53/5 ★

Read Reviews (21)
Chat Support

4.28/5 ★

Read Reviews (24)
24/7 Support

3.43/5 ★

Read Reviews (223)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)

Software Failure Risk Guidance

?

for Microstrategy

Overall Risk Meter

Low Medium High

Top Failure Risks for Microstrategy

Vendor Profile Details

Company Name

Microstrategy

Year Founded

1989

HQ Location

1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA

Employees

1001-5000

Social

Financials

IPO