Marchex Marketing Edge

Marchex helped Authority Brands improve sales call performance across 1,900 franchise locations. Authority Brands needed a way to track and analyze calls from multiple brands and locations. Marchex p...rovided a unified call tracking and analytics platform. The solution included IVRs, Zip Routing, and Broadcast Messaging to route calls and automate reminders. Authority Brands saw a 3% increase in appointments rescued. The platform also improved marketing campaign tracking and sales process efficiency.
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Marchex Marketing Edge helped Central Restaurant Products track calls and link them to digital ad campaigns. The company needed to match sales to advertising programs and see which campaigns drove re...venue. Marchex Marketing Edge provided call tracking and conversation analytics, including dynamic number insertion for paid and organic search. Central Restaurant could now connect offline call data to ad platforms and optimize marketing spend. The solution gave a full view of campaign effectiveness and improved data-driven decisions for digital marketing and SEO.
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Marchex helped Del Grande Dealer Group (DGDG) improve their automotive marketing. DGDG faced challenges with Google Analytics 4 (GA4) launch and CRM integration. Marchex provided a dynamic number ins...ertion (DNI) solution and integrated with DGDG’s CRM and Clarivoy for better attribution. DGDG gained better marketing analytics, improved customer intent understanding, and cost efficiency. The partnership led to more accurate marketing attribution and smarter ad spend decisions.
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