Marchex Marketing Edge

Marchex Marketing Edge helped Central Restaurant Products track calls and link them to digital ad campaigns. The company needed to match sales to advertising programs and see which campaigns drove revenue. Marchex Marketing Edge provided call tracking and conversation analytics, including dynamic n...umber insertion for paid and organic search. Central Restaurant could now connect offline call data to ad platforms and optimize marketing spend. The solution gave a full view of campaign effectiveness and improved data-driven decisions for digital marketing and SEO.

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Marchex Sales Rescue helped Geeks on Site improve sales call outcomes. The company used Marchex to identify and recover missed sales opportunities from thousands of calls each month. In one month, Geeks on Site rescued 250 callers, saving about $50,000 in sales. The ROI for that month was over 3000...%. The platform also helped coach agents and improve call handling.

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Marchex Platform Services helped Sierra Air Conditioning & Plumbing get better call analytics. Their old system made it hard to track booked appointments and ad spend. With Marchex and ServiceTitan integration, Sierra linked calls to revenue sources and found missed sales. They recovered thousands ...of dollars by spotting lost opportunities. The team now adjusts call center staffing and training using new booking data. They can also track campaign ROI and move ad budgets to the best channels.

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