Marchex Marketing Edge

Marchex Conversation Intelligence helped LifeSpire of Virginia track calls and improve marketing performance. LifeSpire assigned unique numbers to ads, tracked call sources, and linked insights to CRM records. The platform revealed gaps in follow-up and helped staff improve with call recordings. Li...feSpire maintained a 97.5% occupancy rate, well above national averages. The solution increased marketing visibility and improved cost-per-lead from digital channels.

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Marchex helped Del Grande Dealer Group (DGDG) improve their automotive marketing. DGDG faced challenges with Google Analytics 4 (GA4) launch and CRM integration. Marchex provided a dynamic number insertion (DNI) solution and integrated with DGDG’s CRM and Clarivoy for better attribution. DGDG gaine...d better marketing analytics, improved customer intent understanding, and cost efficiency. The partnership led to more accurate marketing attribution and smarter ad spend decisions.

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Marchex Marketing Edge helped Central Restaurant Products track calls and link them to digital ad campaigns. The company needed to match sales to advertising programs and see which campaigns drove revenue. Marchex Marketing Edge provided call tracking and conversation analytics, including dynamic n...umber insertion for paid and organic search. Central Restaurant could now connect offline call data to ad platforms and optimize marketing spend. The solution gave a full view of campaign effectiveness and improved data-driven decisions for digital marketing and SEO.

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