Marchex Marketing Edge helped RevLocal automate call tracking and integrate with Salesforce. RevLocal saved 400 hours per month in account setup using automation. The team also saved 30 minutes per p...rep session for client calls. Marchex integration improved data quality and gave account managers better campaign visibility. RevLocal can now show results to clients faster and with less manual work.
Information Technology and Services Case Studies and Success Stories with Marchex Call Analytics
CASE STUDY Geeks on Site
Marchex Sales Rescue helped Geeks on Site improve sales call outcomes. The company used Marchex to identify and recover missed sales opportunities from thousands of calls each month. In one month, Ge...eks on Site rescued 250 callers, saving about $50,000 in sales. The ROI for that month was over 3000%. The platform also helped coach agents and improve call handling.
Marchex Conversation Intelligence helped LifeSpire of Virginia track calls and improve marketing performance. LifeSpire assigned unique numbers to ads, tracked call sources, and linked insights to CR...M records. The platform revealed gaps in follow-up and helped staff improve with call recordings. LifeSpire maintained a 97.5% occupancy rate, well above national averages. The solution increased marketing visibility and improved cost-per-lead from digital channels.
Marchex Marketing Edge helped Central Restaurant Products track calls and link them to digital ad campaigns. The company needed to match sales to advertising programs and see which campaigns drove re...venue. Marchex Marketing Edge provided call tracking and conversation analytics, including dynamic number insertion for paid and organic search. Central Restaurant could now connect offline call data to ad platforms and optimize marketing spend. The solution gave a full view of campaign effectiveness and improved data-driven decisions for digital marketing and SEO.
Marchex helped Del Grande Dealer Group (DGDG) improve their automotive marketing. DGDG faced challenges with Google Analytics 4 (GA4) launch and CRM integration. Marchex provided a dynamic number ins...ertion (DNI) solution and integrated with DGDG’s CRM and Clarivoy for better attribution. DGDG gained better marketing analytics, improved customer intent understanding, and cost efficiency. The partnership led to more accurate marketing attribution and smarter ad spend decisions.
Marchex helped Authority Brands improve sales call performance across 1,900 franchise locations. Authority Brands needed a way to track and analyze calls from multiple brands and locations. Marchex p...rovided a unified call tracking and analytics platform. The solution included IVRs, Zip Routing, and Broadcast Messaging to route calls and automate reminders. Authority Brands saw a 3% increase in appointments rescued. The platform also improved marketing campaign tracking and sales process efficiency.
Marchex Platform Services helped Sierra Air Conditioning & Plumbing get better call analytics. Their old system made it hard to track booked appointments and ad spend. With Marchex and ServiceTitan i...ntegration, Sierra linked calls to revenue sources and found missed sales. They recovered thousands of dollars by spotting lost opportunities. The team now adjusts call center staffing and training using new booking data. They can also track campaign ROI and move ad budgets to the best channels.
