Marchex Call Analytics Overview

Marchex-call-analytics offers call tracking and analytics for complete performance attribution. Marketing Edge provides insights from calls and texts.

Use Cases

Customers recommend Sales Call Management, Tracking & Monitoring Communications, Advertisement, as the business use cases that they have been most satisfied with while using Marchex Call Analytics.

Other use cases:

  • Helpdesk Management
  • Campaign Management
  • White Labeling
  • Conversion Management
  • Engagement Management
  • Lead Tracking
  • Lead Analytics
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Marchex Call Analytics.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Grow Market Share
  • Scale Best Practices
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Establish Thought Leadership
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Marchex Call Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Marchex Call Analytics works with different mediums / channels such as Phone Calls. and Mobile.

Marchex Call Analytics's features include Recording, Dashboard, SEM, etc. and Marchex Call Analytics support capabilities include Phone Support, AI Powered, Chat Support, etc. also Marchex Call Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Marchex Call Tracking, an analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide...." Peer review

Marchex Call Analytics, Whatconverts, Ringba, OptiMonk, Convertful, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Marchex Call Analytics

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Marchex Call Analytics is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Marchex Call Analytics Customer wins, Customer success stories, Case studies

Why is Marchex Call Analytics the best choice for Sales Call Management?

How efficiently Does Marchex Call Analytics manage your Tracking & Monitoring Communications?

How can Marchex Call Analytics enhance your Helpdesk Management process?

How can Marchex Call Analytics enhance your Campaign Management process?

11 buyers and buying teams have used Cuspera to assess how well Marchex Call Analytics solved their Other Demand Generation needs. Cuspera uses 3021 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

Authority Brands - Home Services

Marchex helped Authority Brands improve sales call performance across 1,900 franchise locations. Authority Brands needed a way to track and analyze calls from multiple brands and locations. Marchex p...rovided a unified call tracking and analytics platform. The solution included IVRs, Zip Routing, and Broadcast Messaging to route calls and automate reminders. Authority Brands saw a 3% increase in appointments rescued. The platform also improved marketing campaign tracking and sales process efficiency.

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Central Restaurant Products - Restaurants

Marchex Marketing Edge helped Central Restaurant Products track calls and link them to digital ad campaigns. The company needed to match sales to advertising programs and see which campaigns drove re...venue. Marchex Marketing Edge provided call tracking and conversation analytics, including dynamic number insertion for paid and organic search. Central Restaurant could now connect offline call data to ad platforms and optimize marketing spend. The solution gave a full view of campaign effectiveness and improved data-driven decisions for digital marketing and SEO.

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Del Grande Dealer Group (DGDG) - Automotive

Marchex helped Del Grande Dealer Group (DGDG) improve their automotive marketing. DGDG faced challenges with Google Analytics 4 (GA4) launch and CRM integration. Marchex provided a dynamic number ins...ertion (DNI) solution and integrated with DGDG’s CRM and Clarivoy for better attribution. DGDG gained better marketing analytics, improved customer intent understanding, and cost efficiency. The partnership led to more accurate marketing attribution and smarter ad spend decisions.

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Geeks on Site - Information Technology And Services

Marchex Sales Rescue helped Geeks on Site improve sales call outcomes. The company used Marchex to identify and recover missed sales opportunities from thousands of calls each month. In one month, Ge...eks on Site rescued 250 callers, saving about $50,000 in sales. The ROI for that month was over 3000%. The platform also helped coach agents and improve call handling.

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LifeSpire of Virginia - Hospital & Health Care

Marchex Conversation Intelligence helped LifeSpire of Virginia track calls and improve marketing performance. LifeSpire assigned unique numbers to ads, tracked call sources, and linked insights to CR...M records. The platform revealed gaps in follow-up and helped staff improve with call recordings. LifeSpire maintained a 97.5% occupancy rate, well above national averages. The solution increased marketing visibility and improved cost-per-lead from digital channels.

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RevLocal - Marketing And Advertising

Marchex Marketing Edge helped RevLocal automate call tracking and integrate with Salesforce. RevLocal saved 400 hours per month in account setup using automation. The team also saved 30 minutes per p...rep session for client calls. Marchex integration improved data quality and gave account managers better campaign visibility. RevLocal can now show results to clients faster and with less manual work.

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Call Tracking & Analytics with Callcap

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Frequently Asked Questions(FAQ)

for Marchex Call Analytics

What is Marchex Call Analytics?

Marchex Call Analytics is an AI-powered intelligence for smarter marketing, sales, and customer service. It enables businesses to attribute phone calls to the media channel, block unwanted calls and get advanced conversation analytics.

Marchex Call Analytics analyzes data points across business conversations allowing to reduce errors from manual review and do things in seconds that previously would take hours, days, or even weeks. It utilizes these customer insights to make smarter decisions about digital marketing strategies, call handling best practices, mystery shopping and more.

Some of its features include Lost Opportunities, High Intent, Conversation Search, Sentiment Analysis, Agent Script Tracking, and Secure Redaction. It automatically identifies which callers are showing a propensity to buy and measures the economic impact. It identifies potential customer churn before it happens by analyzing conversations by caller sentiment. It ensures security with the automatic removal of credit card and social security numbers from call audio and transcripts.

What is Marchex Call Analytics used for?

Marchex Call Analytics is a Other Demand Generation Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Sales Call Management, Tracking & Monitoring Communications and Advertisement .

What are the top features of Marchex Call Analytics?

Recording, Dashboard and SEM are some of the top features of Marchex Call Analytics.

Who uses Marchex Call Analytics?

Marchex Call Analytics is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Marchex Call Analytics alternatives?

Whatconverts, Ringba, OptiMonk and Convertful are popular alternatives for Marchex Call Analytics.

Where is Marchex Call Analytics located?

Marchex Call Analytics is headquartered at 520 Pike Street Suite 2000 Seattle, WA 98101.
lightning

Peers used Marchex Call Analytics for sales call management and tracking & monitoring communications

Marchex Call Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5 ★

Read Reviews (99)
Analytics

4.71/5 ★

Read Reviews (357)
Custom Reports

4.25/5 ★

Read Reviews (523)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5 ★

Read Reviews (99)
Analytics

4.71/5 ★

Read Reviews (357)
Custom Reports

4.25/5 ★

Read Reviews (523)

Software Failure Risk Guidance

?

for Marchex Call Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Marchex Call Analytics

Marchex, INC News

Product

Marchex launches new AI-powered solution to empower senior living organizations to boost ...

Marchex has introduced a new AI-powered solution aimed at enhancing senior living organizations' operations. This solution is designed to improve occupancy rates, increase return on ad spend, and enhance customer journeys, leveraging AI to provide actionable insights and optimize marketing strategies.

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Executive

Marchex Announces Executive Team Updates

Marchex announced executive changes with CEO Edwin Miller stepping down to become a senior advisor. Troy Hartless is now President, Francis Feeney is Chief Operating Officer, and Brian Nagle is Chief Financial Officer. These changes align with Marchex's focus on growth and expanding its AI-driven product offerings.

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Financial

Marchex to Report Second Quarter 2025 Financial Results on Tuesday, August 12, 2025

Marchex will announce its Q2 2025 financial results on August 12, 2025.

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Awards

Marchex Receives 2025 AI Agent Product of the Year Award - Yahoo Finance

Marchex's Engage for Auto Sales & Service has been awarded the 2025 AI Agent Product of the Year by TMC. This recognition highlights the product's innovative use of AI to enhance automotive sales and service processes. Key features include real-time alerts, sentiment tracking, and seamless CRM integration, which help automotive dealerships optimize customer interactions and increase revenue.

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Marchex, INC Profile

Company Name

Marchex, INC

Company Website

https://www.marchex.com/

Year Founded

2000

HQ Location

520 Pike Street Suite 2000 Seattle, WA 98101

Employees

251-500

Social

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Financials

IPO