Integral Ad Science Overview

Integral Ad Science empowers advertisers, publishers, and platforms with actionable data to enhance media measurement and optimization. The product provides insights that facilitate brand safety and suitability, particularly on platforms like Spotify and TikTok. A notable feature is the ability to implement video exclusion lists, ensuring brand messages resonate with target audiences while maintaining safety standards. This capability helps advertisers navigate complex media landscapes and avoid overblocking during significant cultural events. By leveraging these tools, teams can refine their strategies, optimize ad placements, and achieve superior advertising outcomes.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Media Buying, as the business use cases that they have been most satisfied with while using Integral Ad Science.

Other use cases:

  • Competitive Intelligence
  • Engaging And Following Up
  • Social Media Analytics
  • Trade Show Marketing
  • Contract Management
  • Lead Management
  • Market Survey
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Business Priorities

Improve Efficiency and Improve Visibility are the most popular business priorities that customers and associates have achieved using Integral Ad Science.

Other priorities:

  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Improve ROI
  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Improve Brand Engagement
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Integral Ad Science Use-Cases and Business Priorities: Customer Satisfaction Data

Integral Ad Science works with different mediums / channels such as Social Media. Website. and Mobile.

Integral Ad Science's features include Personalization, and Feedback Surveys. and Integral Ad Science support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Integral Ad Science analytics capabilities include Analytics, and Custom Reports.

Integral Ad Science, Adpushup, AdParlor, Bannerwise, Vertoz, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Integral Ad Science delivers actionable data to drive superior results for top advertisers, publishers, and platforms. Global media measurement and optimization are provided.

Comprehensive Insights on Integral Ad Science Use Cases

What benefits does Integral Ad Science offer for Sending & Publishing Communications?

How efficiently Does Integral Ad Science manage your Media Buying?

How does Integral Ad Science address your Competitive Intelligence Challenges?

How does Integral Ad Science address your Engaging And Following Up Challenges?

8 buyers and buying teams have used Cuspera to assess how well Integral Ad Science solved their Email Marketing needs. Cuspera uses 498 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Case Studies

Marketing and Advertising

CASE STUDY OMD

Integral Ad Science helped OMD optimize campaigns for a major transportation advertiser. OMD wanted better performance metrics beyond cost per quality visit and click-through rate. They used Quality ...Attention and Total Visibility from IAS. This made OMD the first in APAC to use these tools together. The solution gave OMD new insights into campaign effectiveness and financial impact.

lightning

Peers used Integral Ad Science for advertisement and sending & publishing communications

Integral Ad Science Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)

Software Failure Risk Guidance

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for Integral Ad Science

Overall Risk Meter

Low Medium High

Top Failure Risks for Integral Ad Science

Integral Ad Science, Inc News

Product

IAS expands Brand Safety & Suitability Measurement to Threads

Integral Ad Science (IAS) has expanded its Brand Safety & Suitability Measurement to include Meta's Threads platform. This enhancement allows advertisers to validate media placements on Threads, ensuring alignment with brand values. The service, part of IAS's Total Media Quality for Meta, offers third-party validation, AI-powered analysis, and content-level reporting, supporting 34 languages to safeguard brand reputation.

Partnership

IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact - Integral Ad Science

Integral Ad Science (IAS) and Good-Loop have launched an enhanced emissions measurement offering, enabling advertisers to measure and reduce the environmental impact of digital campaigns. This collaboration integrates sustainability metrics with IAS's media quality solutions, providing emissions data at no additional cost to IAS customers globally. The initiative supports the Global Media Sustainability Framework and aims to drive transparency and accountability in advertising.

Customer

Goldvertise, a Leading CTV Premium Sales House in the DACH Region, Selects Publica by IAS as a New CTV Ad Server to Maximise Revenue Across all Demand Sources - Integral Ad Science

Goldvertise has selected Publica by IAS as its new CTV ad server to enhance revenue across its CTV inventory in the DACH region. This partnership allows Goldvertise to leverage Publica's server-side unified auction technology, providing greater control and transparency in monetization. Publica by IAS offers advanced tools like server-side ad insertion and AI-powered detection, supporting Goldvertise's strategy to deliver scalable, data-driven advertising solutions.

Financial

IAS to Announce Second Quarter 2025 Financial Results on August 7, 2025 - Eastern Progress

Integral Ad Science (IAS) will announce its second quarter 2025 financial results on August 7, 2025, after market close. A conference call and webcast will be held at 5:00 p.m. ET to discuss the results.

Integral Ad Science, Inc Profile

Company Name

Integral Ad Science, Inc

Company Website

https://integralads.com/

HQ Location

95 Morton Street, Fl 8, New York, New York 10014, US

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