Integral Ad Science Product Overview

Integral Ad Science empowers advertisers, publishers, and platforms with actionable data to enhance media measurement and optimization. The product provides insights that facilitate brand safety and suitability, particularly on platforms like Spotify and TikTok. A notable feature is the ability to implement video exclusion lists, ensuring brand messages resonate with target audiences while maintaining safety standards. This capability helps advertisers navigate complex media landscapes and avoid overblocking during significant cultural events. By leveraging these tools, teams can refine their strategies, optimize ad placements, and achieve superior advertising outcomes.

How satisfied the customers are with Integral Ad Science use-cases

Integral Ad Science Customer Insights, Testimonials and Case Studies

 

Goldvertise, a Leading CTV Premium Sales House in the DACH Region, Selects Publica by IAS as a New CTV Ad Server to Maximise Revenue Across all Demand Sources - Integral Ad Science

Goldvertise has selected Publica by IAS as its new CTV ad server to enhance revenue across its CTV inventory in the DACH region. This partnership allows Goldvertise to leverage Publica's server-side ...unified auction technology, providing greater control and transparency in monetization. Publica by IAS offers advanced tools like server-side ad insertion and AI-powered detection, supporting Goldvertise's strategy to deliver scalable, data-driven advertising solutions.

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Case Study: Optimizing for Quality Attention Drives Superior Results

Integral Ad Science (IAS) collaborated with OMD to enhance a major transportation advertiser's online campaigns using IAS's Quality Attention and Total Visibility solutions. This integration marked t...he first use of these solutions in the APAC region, aiming to optimize campaign effectiveness and provide financial insights.

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OMD - Marketing And Advertising

Integral Ad Science helped OMD optimize campaigns for a major transportation advertiser. OMD wanted better performance metrics beyond cost per quality visit and click-through rate. They used Quality ...Attention and Total Visibility from IAS. This made OMD the first in APAC to use these tools together. The solution gave OMD new insights into campaign effectiveness and financial impact.

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Peers used Integral Ad Science for advertisement and sending & publishing communications

Integral Ad Science Competitors

Integral Ad Science Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)

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Integral Ad Science, Inc News

Executive
 

Kamelia Aryafar Joins Integral Ad Science Board of Directors

Kamelia Aryafar, a seasoned AI and technology executive, has joined the board of directors at Integral Ad Science (IAS). Aryafar brings extensive experience in AI and product innovation from her roles at Netflix, Google, and Overstock.com. Her expertise will support IAS's AI strategy and drive innovation in media quality and advertising performance.

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Executive
 

Integral Ad Science Announces Appointment of Kamelia Ayrafar to Board ...

Integral Ad Science has appointed Kamelia Ayrafar, Head of AI at Netflix, to its Board of Directors, effective March 12, 2026. Ayrafar brings extensive AI expertise from her roles at Netflix, Google, and Overstock.com, enhancing IAS's technology strategy and growth.

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Executive
 

Kamelia Ayrafar Joins Integral Ad Science (IAS) Board of Directors

Kamelia Aryafar, Netflix's Head of AI, joins Integral Ad Science's Board of Directors, bringing her extensive AI expertise to guide IAS's technology strategy and growth. Her experience in AI-driven product innovation will support IAS's efforts to enhance media quality and drive measurable outcomes for advertisers.

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Product
 

IAS Brings Total Media Quality Measurement to Nextdoor Advertisers

Integralads.com has launched its Total Media Quality solution on Nextdoor, enabling advertisers to measure viewability, invalid traffic, and brand safety across Nextdoor's ad formats. This collaboration enhances campaign protection through AI-driven technology and pre-bid blocking, offering advertisers proactive brand safety measures. The solution is now available in the U.S., supporting multiple languages and platforms.

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Integral Ad Science, Inc Profile

Company Name

Integral Ad Science, Inc

Company Website

https://integralads.com/

HQ Location

95 Morton Street, Fl 8, New York, New York 10014, US

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