Integral Ad Science Overview

Integral Ad Science empowers advertisers, publishers, and platforms with actionable data to enhance media measurement and optimization. The product provides insights that facilitate brand safety and suitability, particularly on platforms like Spotify and TikTok. A notable feature is the ability to implement video exclusion lists, ensuring brand messages resonate with target audiences while maintaining safety standards. This capability helps advertisers navigate complex media landscapes and avoid overblocking during significant cultural events. By leveraging these tools, teams can refine their strategies, optimize ad placements, and achieve superior advertising outcomes.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Media Buying, as the business use cases that they have been most satisfied with while using Integral Ad Science.

Other use cases:

  • Competitive Intelligence
  • Engaging And Following Up
  • Social Media Analytics
  • Trade Show Marketing
  • Contract Management
  • Lead Management
  • Market Survey
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Business Priorities

Improve Efficiency and Improve Visibility are the most popular business priorities that customers and associates have achieved using Integral Ad Science.

Other priorities:

  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Improve ROI
  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Improve Brand Engagement
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Integral Ad Science Use-Cases and Business Priorities: Customer Satisfaction Data

Integral Ad Science works with different mediums / channels such as Social Media. Website. and Mobile.

Integral Ad Science's features include Personalization, and Feedback Surveys. and Integral Ad Science support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Integral Ad Science analytics capabilities include Analytics, and Custom Reports.

Integral Ad Science, Adpushup, AdParlor, Bannerwise, Vertoz, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Integral Ad Science delivers actionable data to drive superior results for top advertisers, publishers, and platforms. Global media measurement and optimization are provided.

Comprehensive Insights on Integral Ad Science Use Cases

How does Integral Ad Science facilitate Sending & Publishing Communications?

Why is Integral Ad Science the best choice for Media Buying?

How can Integral Ad Science enhance your Competitive Intelligence process?

How can Integral Ad Science optimize your Engaging And Following Up Workflow?

20+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well Integral Ad Science solved their Email Marketing needs. Cuspera uses 498 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

lightning

Peers used Integral Ad Science for advertisement and sending & publishing communications

Integral Ad Science Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.42/5 ★

Read Reviews (54)
Custom Reports

4.39/5 ★

Read Reviews (85)

Software Failure Risk Guidance

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for Integral Ad Science

Overall Risk Meter

Low Medium High

Top Failure Risks for Integral Ad Science

Integral Ad Science, Inc News

Product

Media Quality Report: 20th Edition

Integral Ad Science (IAS) has published its 20th Media Quality Report, analyzing over 280 billion daily digital interactions. The report highlights a 72% rise in offensive content, a 19% increase in ad fraud for unprotected campaigns, and record-high desktop video viewability at 83.9%. Marketers can use these global benchmarks to improve digital media performance and brand safety.

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Product

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Integral Ad Science (IAS) has launched the Pre-Screen Brand Safety Solution for Googles Search Partner Network, enabling advertisers to automatically exclude unsafe domains using industry-standard categories and risk thresholds. The solution supports global campaigns across Search, Shopping, Apps, and Performance Max.

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Partnership

MGID partners with IAS to strengthen third - party measurement and optimization

MGID has partnered with Integral Ad Science (IAS) to integrate IASs media measurement and optimization technology into MGIDs advertising platform, enhancing transparency, brand safety, and campaign metrics for advertisers following the discontinuation of Oracle Moat.

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Financial

IAS to Announce First Quarter 2025 Financial Results on May 12 , 2025

Integral Ad Science will announce its first quarter 2025 financial results on May 12, 2025, with a conference call and webcast scheduled for 5:00 p.m. ET.

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Integral Ad Science, Inc Profile

Company Name

Integral Ad Science, Inc

Company Website

https://integralads.com/

HQ Location

95 Morton Street, Fl 8, New York, New York 10014, US

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