Integral Ad Science Launches Episode-Level Pre-Bid Optimization for ...
Integral Ad Science has launched an episode-level pre-bid optimization solution for programmatic podcast audio and video in partnership with Spotify. This integration allows advertisers to apply cont...extual controls at the episode level via The Trade Desk, enhancing brand suitability and media quality across Spotify's podcast inventory. The solution supports advertisers in scaling their podcast ad spend with precision and confidence.
Integral Ad Science Expands Meta Content Block Lists to Threads
Integral Ad Science (IAS) has expanded its AI-driven Meta Content Block List optimization solution to the Threads feed, enhancing brand protection and ROI for advertisers. This expansion builds on IA...S's partnership with Meta, offering customized control, automatic protection, and AI classification across Facebook, Instagram, and Threads. The solution supports 34 languages and includes third-party validation for campaign suitability.
IAS Brings Total Media Quality Measurement to Nextdoor Advertisers
Integralads.com has launched its Total Media Quality solution on Nextdoor, enabling advertisers to measure viewability, invalid traffic, and brand safety across Nextdoor's ad formats. This collaborat...ion enhances campaign protection through AI-driven technology and pre-bid blocking, offering advertisers proactive brand safety measures. The solution is now available in the U.S., supporting multiple languages and platforms.
IAS LAUNCHES "IAS AGENT" ENABLING MARKETERS TO SURFACE DEEP CAMPAIGN INSIGHTS IN REAL-TIME AND INCREASE AD PERFORMANCE Company Announcement - FT.com - Financial Times
Integral Ad Science (IAS) has launched IAS Agent, an AI-powered assistant designed to enhance campaign insights and ad performance. The tool offers real-time, transparent recommendations and is integ...rated into the IAS user interface. It aims to improve efficiency by 50% and provide insights up to 5x faster. IAS Agent will be demonstrated at CES 2026 and globally available in early Q1 2026.
IAS rolls out AI - powered brand safety for Meta Threads
Integral Ad Science (IAS) has expanded its AI-powered Brand Safety and Suitability Measurement to Meta's Threads platform. This enhancement uses IAS's Multimedia Technology to analyze content across ...video, images, audio, and text, providing advertisers with independent safety metrics. The service complements IAS's existing coverage on Facebook and Instagram, offering global advertisers a unified view of campaign performance and content safety.
IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads - Integral Ad Science
Integral Ad Science (IAS) launched an AI-driven, independent Brand Safety and Suitability Measurement for Meta Threads. This expansion of Total Media Quality (TMQ) enhances brand protection and maxim...izes ROI for advertisers. The solution offers frame-level content analysis and global coverage across 34 languages, helping advertisers optimize campaigns on Meta's Threads platform.
IAS expands Brand Safety & Suitability Measurement to Threads
Integral Ad Science (IAS) has expanded its Brand Safety & Suitability Measurement to include Meta's Threads platform. This enhancement allows advertisers to validate media placements on Threads, ensu...ring alignment with brand values. The service, part of IAS's Total Media Quality for Meta, offers third-party validation, AI-powered analysis, and content-level reporting, supporting 34 languages to safeguard brand reputation.
Glance partners with IAS to boost ad transparency and media quality across 250 million users
Integral Ad Science (IAS) has partnered with Glance to enhance ad transparency and media quality for 250 million users in India and Indonesia. This collaboration introduces a custom solution for inva...lid traffic and viewability measurement, aiming to reduce ad waste and improve campaign effectiveness by ensuring ads reach authentic users.
IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact - Integral Ad Science
Integral Ad Science (IAS) and Good-Loop have launched an enhanced emissions measurement offering, enabling advertisers to measure and reduce the environmental impact of digital campaigns. This collab...oration integrates sustainability metrics with IAS's media quality solutions, providing emissions data at no additional cost to IAS customers globally. The initiative supports the Global Media Sustainability Framework and aims to drive transparency and accountability in advertising.
IAS to Announce Second Quarter 2025 Financial Results on August 7, 2025 - Eastern Progress
Integral Ad Science (IAS) will announce its second quarter 2025 financial results on August 7, 2025, after market close. A conference call and webcast will be held at 5:00 p.m. ET to discuss the resu...lts.
Integral Ad Science Appoints Lidiane Jones Chief Executive Officer
Integral Ad Science has appointed Lidiane Jones as the new Chief Executive Officer, succeeding Lisa Utzschneider. Jones, with extensive experience in AI and technology, aims to lead IAS into its next... phase of innovation and growth. Utzschneider will remain as a Special Advisor to ensure a smooth transition.
Integral Ad Science Appoints Lidiane Jones Chief Executive Officer
Integral Ad Science has appointed Lidiane Jones as the new CEO, succeeding Lisa Utzschneider. Jones, with extensive experience in AI and technology, aims to lead IAS through its next phase of innovat...ion and growth in digital advertising. Utzschneider will remain as a Special Advisor to ensure a smooth transition.
Integral Ad Science Announces Appointment of Kamelia Ayrafar to Board ...
Integral Ad Science has appointed Kamelia Ayrafar, Head of AI at Netflix, to its Board of Directors, effective March 12, 2026. Ayrafar brings extensive AI expertise from her roles at Netflix, Google,... and Overstock.com, enhancing IAS's technology strategy and growth.
Kamelia Aryafar Joins Integral Ad Science Board of Directors
Kamelia Aryafar, a seasoned AI and technology executive, has joined the board of directors at Integral Ad Science (IAS). Aryafar brings extensive experience in AI and product innovation from her role...s at Netflix, Google, and Overstock.com. Her expertise will support IAS's AI strategy and drive innovation in media quality and advertising performance.
Kamelia Ayrafar Joins Integral Ad Science (IAS) Board of Directors
Kamelia Aryafar, Netflix's Head of AI, joins Integral Ad Science's Board of Directors, bringing her extensive AI expertise to guide IAS's technology strategy and growth. Her experience in AI-driven p...roduct innovation will support IAS's efforts to enhance media quality and drive measurable outcomes for advertisers.
Kamelia Aryafar Joins Integral Ad Science (IAS) Board of Directors
Kamelia Aryafar, Netflix's Head of AI, joins Integral Ad Science's Board of Directors, bringing extensive AI expertise to enhance IAS's technology strategy and growth. Her experience in AI-driven pro...duct innovation will support IAS's mission to improve media quality and drive innovation in the digital media landscape.
Integral Ad Science hires Melissa Furze to lead AI push
Integral Ad Science has appointed Melissa Furze, a former LinkedIn executive, as Head of Data Science to enhance its AI capabilities. Furze will lead the company's AI and analytics strategy, focusing... on data science models and AI roadmaps to support ad verification and media quality measurement. Her role aims to integrate data science with commercial goals, enhancing advertiser and publisher tools.
Awards, Recognitions, and Industry Achievements of Integral Ad Science
Integral Ad Science IAS Agent Named Webby Awards Finalist
Integral Ad Science's AI assistant, IAS Agent, has been named a finalist in the 30th Annual Webby Awards in the AI, Marketing, and Branding category. This recognition highlights IAS's innovation in u...sing AI to enhance marketing campaigns. IAS Agent, powered by extensive datasets and proprietary insights, helps marketers quickly activate campaigns and gain deeper insights. The nomination underscores IAS's commitment to advancing marketing technology through transparent AI solutions.
Integral Ad Science Earns Prestigious Webby Finalist Nomination for its ...
Integral Ad Science (IAS) has been nominated as a finalist in the 30th Annual Webby Awards for its generative AI assistant, IAS Agent. This recognition highlights IAS's innovation in AI, marketing, a...nd branding. IAS Agent helps marketers optimize campaigns by providing actionable insights and performance transparency. The nomination underscores IAS's commitment to advancing digital media quality.
Integral Ad Science Earns Prestigious Webby Finalist Nomination for its ...
Integral Ad Science (IAS) has been nominated as a finalist in the 30th Annual Webby Awards for its generative AI assistant, IAS Agent, in the AI, Marketing, and Branding category. IAS Agent helps mar...keters optimize campaigns using comprehensive data and insights. The nomination highlights IAS's innovation in marketing technology.
INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR REPORTING OF IMPRESSIONS, VIEWABILITY AND INVALID TRAFFIC ON AMAZON PROPERTIES - Lelezard
Integral Ad Science (IAS) has received the industry's first Media Rating Council (MRC) accreditation for Connected TV (CTV) video viewable impressions. This accreditation covers measurement of video-...tracked ads, impressions, and viewability metrics in CTV environments, marking IAS as a leader in digital media quality and transparency.
