IAS expands Brand Safety & Suitability Measurement to Threads
Integral Ad Science (IAS) has expanded its Brand Safety & Suitability Measurement to include Meta's Threads platform. This enhancement allows advertisers to validate media placements on Threads, ensu...ring alignment with brand values. The service, part of IAS's Total Media Quality for Meta, offers third-party validation, AI-powered analysis, and content-level reporting, supporting 34 languages to safeguard brand reputation.
IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap
Integral Ad Science (IAS) has launched an AI-powered social attention measurement tool for Snapchat campaigns. This product combines Lumen Research's eye-tracking technology with IAS's impression-lev...el data, enhancing the measurement of social media engagement within IAS Signal.
IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap Company Announcement - Financial Times
Integral Ad Science (IAS) has introduced an AI-powered social attention measurement solution for Snap, marking the first offering of its kind in the market. This new product leverages artificial inte...lligence to analyze and optimize media quality and user engagement on Snaps social platform, enabling advertisers to better assess campaign effectiveness and drive improved ROI in social media advertising.
IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms,Maximizing Optimization and Precision for Advertisers - Integral Ad Science
Integral Ad Science (IAS) has launched a new AI-driven contextual category reporting tool for Meta Platforms, enhancing ad optimization and precision. This tool expands measurement reporting across F...acebook and Instagram, offering advertisers granular insights into brand safety and suitability. The reporting aligns with IAS's Content Block List optimization solution, providing coverage across 46+ categories in 34 languages, improving transparency and performance for ad campaigns.
IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers - Finansavisen
Integral Ad Science (IAS) has launched AI-driven contextual category reporting for Meta platforms, including Facebook and Instagram. The new solution uses advanced machine learning to classify video ...and image content across 300+ contextual categories, enabling advertisers to optimize campaigns with greater precision and brand safety. This integration enhances media measurement and targeting for marketers on Metas platforms.
Integral Ad Science (IAS) has published its 20th Media Quality Report, analyzing over 280 billion daily digital interactions. The report highlights a 72% rise in offensive content, a 19% increase in ...ad fraud for unprotected campaigns, and record-high desktop video viewability at 83.9%. Marketers can use these global benchmarks to improve digital media performance and brand safety.
Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)
Integral Ad Science (IAS) has launched the Pre-Screen Brand Safety Solution for Googles Search Partner Network, enabling advertisers to automatically exclude unsafe domains using industry-standard ca...tegories and risk thresholds. The solution supports global campaigns across Search, Shopping, Apps, and Performance Max.
Integral Ad Science announces the availability of its Total Media Quality solution on Reddit, enhancing media quality measurement for advertisers on the platform.
Update: IASs Multi-Tiered Approach to Combatting Ad Fraud
Integral Ad Science (IAS) updates its multi-tiered strategy to tackle ad fraud, focusing on various solutions like brand safety, contextual targeting, and viewability across multiple channels includi...ng CTV, social platforms, and mobile.
IAS ANNOUNCES NEW FEATURES AND INCREASED AVAILABILITY FOR ITS FIRST - TO - MARKET META OPTIMIZATION SOLUTION
Integral Ad Science announced new features and increased availability for its Content Block List optimization solution on Facebook and Instagram, reducing wasted ad spend by 71%. The solution now inc...ludes 45 content categories and supports 34 languages.
Integral Ad Science (IAS) has made its Total Media Quality solution available on the social media platform Kwai, focusing on brand safety and suitability for advertisers.
IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact - Integral Ad Science
Integral Ad Science (IAS) and Good-Loop have launched an enhanced emissions measurement offering, enabling advertisers to measure and reduce the environmental impact of digital campaigns. This collab...oration integrates sustainability metrics with IAS's media quality solutions, providing emissions data at no additional cost to IAS customers globally. The initiative supports the Global Media Sustainability Framework and aims to drive transparency and accountability in advertising.
IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement
Integral Ad Science (IAS) and Lyft Media have formed a partnership to deliver third-party measurement for viewability, invalid traffic, and brand safety across Lyfts in-app ad inventory. Advertisers ...gain independent verification, real-time insights, and actionable reporting through IAS Signal, improving transparency and campaign optimization in rideshare app advertising.
MGID partners with IAS to strengthen third - party measurement and optimization
MGID has partnered with Integral Ad Science (IAS) to integrate IASs media measurement and optimization technology into MGIDs advertising platform, enhancing transparency, brand safety, and campaign m...etrics for advertisers following the discontinuation of Oracle Moat.
IAS to Announce Second Quarter 2025 Financial Results on August 7, 2025 - Eastern Progress
Integral Ad Science (IAS) will announce its second quarter 2025 financial results on August 7, 2025, after market close. A conference call and webcast will be held at 5:00 p.m. ET to discuss the resu...lts.
IAS to Announce First Quarter 2025 Financial Results on May 12 , 2025
Integral Ad Science will announce its first quarter 2025 financial results on May 12, 2025, with a conference call and webcast scheduled for 5:00 p.m. ET.
Integral Ad Science ( IAS ) to Release Earnings on Friday
Integral Ad Science (IAS) is set to announce its earnings results on February 28th, with expected earnings of $0.12 per share and revenue of $148.83 million. The stock opened at $9.85, with a market ...cap of $1.60 billion and a P/E ratio of 49.25.
IAS Appoints Alpana Wegner as Chief Financial Officer - Integral Ad Science
Integral Ad Science (IAS) has appointed Alpana Wegner as Chief Financial Officer, effective June 10, 2025. Wegner, who brings over 25 years of financial leadership experience, will lead the global fi...nance team and report to CEO Lisa Utzschneider. She succeeds Jill Putman, who served as Interim CFO and will continue as an IAS Board member.
Awards, Recognitions, and Industry Achievements of Integral Ad Science
Integral Ad Science Receives Industrys First Ethical AI Certificationfrom Alliance for Audited Media (AAM) - Integral Ad Science
Integral Ad Science (IAS) has received the first Ethical AI Certification from the Alliance for Audited Media (AAM), highlighting its commitment to responsible AI use in digital ad measurement. This ...certification, based on AAM's Ethical AI Framework, underscores IAS's high standards in AI governance, including privacy, bias mitigation, and risk management, setting a new industry benchmark.
IAS Earns the Industrys First Ethical AI Certification from Alliance for Audited Media (AAM)
Integral Ad Science (IAS) has become the first company to receive the Ethical AI Certification from the Alliance for Audited Media (AAM). This certification highlights IAS's commitment to responsible... AI practices across its digital ad measurement products. By adhering to AAM's Ethical AI framework, IAS sets a new industry standard for AI governance, focusing on disclosure, human oversight, privacy, bias mitigation, and risk management.
Goldvertise, a Leading CTV Premium Sales House in the DACH Region, Selects Publica by IAS as a New CTV Ad Server to Maximise Revenue Across all Demand Sources - Integral Ad Science
Goldvertise has selected Publica by IAS as its new CTV ad server to enhance revenue across its CTV inventory in the DACH region. This partnership allows Goldvertise to leverage Publica's server-side ...unified auction technology, providing greater control and transparency in monetization. Publica by IAS offers advanced tools like server-side ad insertion and AI-powered detection, supporting Goldvertise's strategy to deliver scalable, data-driven advertising solutions.
Case Study: Optimizing for Quality Attention Drives Superior Results
Integral Ad Science (IAS) collaborated with OMD to enhance a major transportation advertiser's online campaigns using IAS's Quality Attention and Total Visibility solutions. This integration marked t...he first use of these solutions in the APAC region, aiming to optimize campaign effectiveness and provide financial insights.
