Latest Product Updates and Feature Enhancements on Integral Ad Science
IAS Brings Total Media Quality Measurement to Nextdoor Advertisers
Integralads.com has launched its Total Media Quality solution on Nextdoor, enabling advertisers to measure viewability, invalid traffic, and brand safety across Nextdoor's ad formats. This collaborat...ion enhances campaign protection through AI-driven technology and pre-bid blocking, offering advertisers proactive brand safety measures. The solution is now available in the U.S., supporting multiple languages and platforms.
IAS LAUNCHES "IAS AGENT" ENABLING MARKETERS TO SURFACE DEEP CAMPAIGN INSIGHTS IN REAL-TIME AND INCREASE AD PERFORMANCE Company Announcement - FT.com - Financial Times
Integral Ad Science (IAS) has launched IAS Agent, an AI-powered assistant designed to enhance campaign insights and ad performance. The tool offers real-time, transparent recommendations and is integ...rated into the IAS user interface. It aims to improve efficiency by 50% and provide insights up to 5x faster. IAS Agent will be demonstrated at CES 2026 and globally available in early Q1 2026.
IAS rolls out AI - powered brand safety for Meta Threads
Integral Ad Science (IAS) has expanded its AI-powered Brand Safety and Suitability Measurement to Meta's Threads platform. This enhancement uses IAS's Multimedia Technology to analyze content across ...video, images, audio, and text, providing advertisers with independent safety metrics. The service complements IAS's existing coverage on Facebook and Instagram, offering global advertisers a unified view of campaign performance and content safety.
IAS expands Brand Safety & Suitability Measurement to Threads
Integral Ad Science (IAS) has expanded its Brand Safety & Suitability Measurement to include Meta's Threads platform. This enhancement allows advertisers to validate media placements on Threads, ensu...ring alignment with brand values. The service, part of IAS's Total Media Quality for Meta, offers third-party validation, AI-powered analysis, and content-level reporting, supporting 34 languages to safeguard brand reputation.
IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads - Integral Ad Science
Integral Ad Science (IAS) launched an AI-driven, independent Brand Safety and Suitability Measurement for Meta Threads. This expansion of Total Media Quality (TMQ) enhances brand protection and maxim...izes ROI for advertisers. The solution offers frame-level content analysis and global coverage across 34 languages, helping advertisers optimize campaigns on Meta's Threads platform.
IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap Company Announcement - Financial Times
Integral Ad Science (IAS) has introduced an AI-powered social attention measurement solution for Snap, marking the first offering of its kind in the market. This new product leverages artificial inte...lligence to analyze and optimize media quality and user engagement on Snaps social platform, enabling advertisers to better assess campaign effectiveness and drive improved ROI in social media advertising.
IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap
Integral Ad Science (IAS) has launched an AI-powered social attention measurement tool for Snapchat campaigns. This product combines Lumen Research's eye-tracking technology with IAS's impression-lev...el data, enhancing the measurement of social media engagement within IAS Signal.
IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers - Finansavisen
Integral Ad Science (IAS) has launched AI-driven contextual category reporting for Meta platforms, including Facebook and Instagram. The new solution uses advanced machine learning to classify video ...and image content across 300+ contextual categories, enabling advertisers to optimize campaigns with greater precision and brand safety. This integration enhances media measurement and targeting for marketers on Metas platforms.
IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms,Maximizing Optimization and Precision for Advertisers - Integral Ad Science
Integral Ad Science (IAS) has launched a new AI-driven contextual category reporting tool for Meta Platforms, enhancing ad optimization and precision. This tool expands measurement reporting across F...acebook and Instagram, offering advertisers granular insights into brand safety and suitability. The reporting aligns with IAS's Content Block List optimization solution, providing coverage across 46+ categories in 34 languages, improving transparency and performance for ad campaigns.
Media Quality Report: 20th Edition
Integral Ad Science (IAS) has published its 20th Media Quality Report, analyzing over 280 billion daily digital interactions. The report highlights a 72% rise in offensive content, a 19% increase in ...ad fraud for unprotected campaigns, and record-high desktop video viewability at 83.9%. Marketers can use these global benchmarks to improve digital media performance and brand safety.
Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)
Integral Ad Science (IAS) has launched the Pre-Screen Brand Safety Solution for Googles Search Partner Network, enabling advertisers to automatically exclude unsafe domains using industry-standard ca...tegories and risk thresholds. The solution supports global campaigns across Search, Shopping, Apps, and Performance Max.
IAS rolls out global media quality tools on Reddit , expanding third - party insights
IAS expands its media quality tools to Reddit, providing global third-party insights.
Total Media Quality Now Available on Reddit
Integral Ad Science announces the availability of its Total Media Quality solution on Reddit, enhancing media quality measurement for advertisers on the platform.
Strategic Partnerships and Integrations of Integral Ad Science
Glance partners with IAS to boost ad transparency and media quality across 250 million users
Integral Ad Science (IAS) has partnered with Glance to enhance ad transparency and media quality for 250 million users in India and Indonesia. This collaboration introduces a custom solution for inva...lid traffic and viewability measurement, aiming to reduce ad waste and improve campaign effectiveness by ensuring ads reach authentic users.
IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact - Integral Ad Science
Integral Ad Science (IAS) and Good-Loop have launched an enhanced emissions measurement offering, enabling advertisers to measure and reduce the environmental impact of digital campaigns. This collab...oration integrates sustainability metrics with IAS's media quality solutions, providing emissions data at no additional cost to IAS customers globally. The initiative supports the Global Media Sustainability Framework and aims to drive transparency and accountability in advertising.
IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement
Integral Ad Science (IAS) and Lyft Media have formed a partnership to deliver third-party measurement for viewability, invalid traffic, and brand safety across Lyfts in-app ad inventory. Advertisers ...gain independent verification, real-time insights, and actionable reporting through IAS Signal, improving transparency and campaign optimization in rideshare app advertising.
MGID partners with IAS to strengthen third - party measurement and optimization
MGID has partnered with Integral Ad Science (IAS) to integrate IASs media measurement and optimization technology into MGIDs advertising platform, enhancing transparency, brand safety, and campaign m...etrics for advertisers following the discontinuation of Oracle Moat.
Funding News and Financial Performance of Integral Ad Science
IAS to Announce Second Quarter 2025 Financial Results on August 7, 2025 - Eastern Progress
Integral Ad Science (IAS) will announce its second quarter 2025 financial results on August 7, 2025, after market close. A conference call and webcast will be held at 5:00 p.m. ET to discuss the resu...lts.
IAS to Announce First Quarter 2025 Financial Results on May 12 , 2025
Integral Ad Science will announce its first quarter 2025 financial results on May 12, 2025, with a conference call and webcast scheduled for 5:00 p.m. ET.
Leadership and Executive Team Updates at Integral Ad Science
Kamelia Aryafar Joins Integral Ad Science Board of Directors
Kamelia Aryafar, a seasoned AI and technology executive, has joined the board of directors at Integral Ad Science (IAS). Aryafar brings extensive experience in AI and product innovation from her role...s at Netflix, Google, and Overstock.com. Her expertise will support IAS's AI strategy and drive innovation in media quality and advertising performance.
Integral Ad Science Announces Appointment of Kamelia Ayrafar to Board ...
Integral Ad Science has appointed Kamelia Ayrafar, Head of AI at Netflix, to its Board of Directors, effective March 12, 2026. Ayrafar brings extensive AI expertise from her roles at Netflix, Google,... and Overstock.com, enhancing IAS's technology strategy and growth.
Kamelia Ayrafar Joins Integral Ad Science (IAS) Board of Directors
Kamelia Aryafar, Netflix's Head of AI, joins Integral Ad Science's Board of Directors, bringing her extensive AI expertise to guide IAS's technology strategy and growth. Her experience in AI-driven p...roduct innovation will support IAS's efforts to enhance media quality and drive measurable outcomes for advertisers.
Integral Ad Science hires Melissa Furze to lead AI push
Integral Ad Science has appointed Melissa Furze, a former LinkedIn executive, as Head of Data Science to enhance its AI capabilities. Furze will lead the company's AI and analytics strategy, focusing... on data science models and AI roadmaps to support ad verification and media quality measurement. Her role aims to integrate data science with commercial goals, enhancing advertiser and publisher tools.
IAS Appoints Alpana Wegner as Chief Financial Officer - Integral Ad Science
Integral Ad Science (IAS) has appointed Alpana Wegner as Chief Financial Officer, effective June 10, 2025. Wegner, who brings over 25 years of financial leadership experience, will lead the global fi...nance team and report to CEO Lisa Utzschneider. She succeeds Jill Putman, who served as Interim CFO and will continue as an IAS Board member.
Awards, Recognitions, and Industry Achievements of Integral Ad Science
INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR REPORTING OF IMPRESSIONS, VIEWABILITY AND INVALID TRAFFIC ON AMAZON PROPERTIES - Lelezard
Integral Ad Science (IAS) has received the industry's first Media Rating Council (MRC) accreditation for Connected TV (CTV) video viewable impressions. This accreditation covers measurement of video-...tracked ads, impressions, and viewability metrics in CTV environments, marking IAS as a leader in digital media quality and transparency.
IAS Earns the Industrys First Ethical AI Certification from Alliance for Audited Media (AAM)
Integral Ad Science (IAS) has become the first company to receive the Ethical AI Certification from the Alliance for Audited Media (AAM). This certification highlights IAS's commitment to responsible... AI practices across its digital ad measurement products. By adhering to AAM's Ethical AI framework, IAS sets a new industry standard for AI governance, focusing on disclosure, human oversight, privacy, bias mitigation, and risk management.
Integral Ad Science Receives Industrys First Ethical AI Certificationfrom Alliance for Audited Media (AAM) - Integral Ad Science
Integral Ad Science (IAS) has received the first Ethical AI Certification from the Alliance for Audited Media (AAM), highlighting its commitment to responsible AI use in digital ad measurement. This ...certification, based on AAM's Ethical AI Framework, underscores IAS's high standards in AI governance, including privacy, bias mitigation, and risk management, setting a new industry benchmark.