Higher Logic Marketing Automation Overview

This is a summary of the comprehensive capabilities and benefits of Higher Logic Marketing Automation based on over 1351 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Higher Logic Marketing Automation, Makesbridge, itracMarketer Platform, MessageGears, Upland adestra, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Higher Logic Marketing Automation is right for your needs? Our Cuspera AI engine can evaluate how Higher Logic Marketing Automation fits your specific business needs, industry, and context. Get your personalized assessment report today.

Higher Logic Marketing Automation supports business goals such as:

  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Acquire Customers
  • Enter New Markets Internationally Or Locally

Higher Logic Marketing Automation can help you with many activities, such as Engagement Management, Communication Management, Campaign Management, Social Media Management, Training & Onboarding, etc. It can help manage these activities if you use E-Mail Social Media and Website for these needs. As a solution, Higher Logic Marketing Automation's capabilities include Templates, Personalization, Landing Page, etc.

Higher Logic Marketing Automation Non-Profit Organization Management Vertical is its biggest customer base.

Reviews

"The results from our birthday campaign shocked me. But it was so effective because we didn’t ask for anything — we just said hello. Now, we send this email automatically through Higher Logic’s Communication tool to 500 subscribers a day, and it cont...inues to be one of our best-performing campaigns. It’s an automated, thoughtful way to keep our brand top-of-mind for our members and encourage deeper interactions with us. We set it up and let it run on its own. " - SCOTT SNIDER

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Higher Logic Marketing Automation solved their Marketing Automation needs. Cuspera uses 1351 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Higher Logic Marketing Automation.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Improve Consistency
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Higher Logic Marketing Automation.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.68/5

Read Reviews (95)

"...By combining landing pages and follow up campaigns, we have empowered our members to more easily make referrals and expand our membership without adding to our workload...."
engaging and following up

4.70/5

Read Reviews (90)

"...Stephen Gargano Director - Member Engagement (former), Professionals Australia Higher Logic has over 10 years of expertise in the engagement space...."
engaging with scheduling & cadence

3.42/5

Read Reviews (1)

"...Marketing Automation allows us to line up our strategy at the start of our campaign, knowing we'll reach our audiences at reasonable cadences without the hassle of scrambling to set up messages or re-target interested users...."
Communication Management with E-Mail and Social Media

4.48/5

Read Reviews (72)

"...I love that Real Magnet allows use to send and track emails and interactions and then take that data to implement new and better experiences...."
sending & publishing communications

4.33/5

Read Reviews (58)

"...The need to send mass emails...."
tracking & monitoring communications

4.80/5

Read Reviews (12)

"...Other benefits include responsive emails, preference center, A/B testing, user behavior tracking, social media management, and much more...."
Campaign Management with E-Mail and Website

4.64/5

Read Reviews (31)

"...It's easy to create searches, and build marketing automation campaigns...."
campaign analytics

2.94/5

Read Reviews (3)

"...They respond quickly to questions and emails and also are open to creating custom reports and campaigns to fit your needs...."
campaign monitoring

3.42/5

Read Reviews (1)

"...Ease of use, new interface, detailed tracking information, campaign capabilities...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.68/5

Read Reviews (95)

"...By combining landing pages and follow up campaigns, we have empowered our members to more easily make referrals and expand our membership without adding to our workload...." Peer review by Sarah A, Marketing Operations Specialist, Hospital & Health Care
engaging and following up

4.68/5

Read Reviews (90)

engaging with scheduling & cadence

4.68/5

Read Reviews (1)

Communication Management with E-Mail and Social Media

4.48/5

Read Reviews (72)

"...I love that Real Magnet allows use to send and track emails and interactions and then take that data to implement new and better experiences...." Peer review by Mia R, Marketing Assistant, Non-Profit Organization Management
sending & publishing communications

4.48/5

Read Reviews (58)

tracking & monitoring communications

4.48/5

Read Reviews (12)

Campaign Management with E-Mail and Website

4.64/5

Read Reviews (31)

"...It's easy to create searches, and build marketing automation campaigns...." Peer review by Administrator
campaign analytics

4.64/5

Read Reviews (3)

campaign monitoring

4.64/5

Read Reviews (1)

32+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1351 insights from peers and experts to help you assess how these Higher Logic Marketing Automation use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

SCOTT SNIDER

Associate Marketing Director

American Mensa

The results from our birthday campaign shocked me. But it was so effective because we didn’t ask for anything — we just said hello. Now, we send this email automatically through Higher Logic’s Communication tool to 500 subscribers a day, and it continues to be one of our best-performing campaigns. ...It’s an automated, thoughtful way to keep our brand top-of-mind for our members and encourage deeper interactions with us. We set it up and let it run on its own.

Testimonial By SCOTT SNIDER

TREVOR DELLING

Marketing Specialist (Former)

TMA

Marketing automation allows us to personalize emails and give subscribers what they want. Testimonial By TREVOR DELLING

STEPHEN GARGANO

Director - Member Engagement (Former)

Professionals Australia

Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organization, and allowing us to deliver b...etter results for our members.

Testimonial By STEPHEN GARGANO
CUSTOMERS TESTIMONIALS

SCOTT SNIDER

Associate Marketing Director

American Mensa

The results from our birthday campaign shocked me. But it was so effective because we didn’t ask for anything — we just said hello. Now, we send this email automatically through Higher Logic’s Communication tool to 500 subscribers a day, and it continues to be one of our best-performing campaigns. ...It’s an automated, thoughtful way to keep our brand top-of-mind for our members and encourage deeper interactions with us. We set it up and let it run on its own.

Testimonial By SCOTT SNIDER

TREVOR DELLING

Marketing Specialist (Former)

TMA

Marketing automation allows us to personalize emails and give subscribers what they want. Testimonial By TREVOR DELLING

STEPHEN GARGANO

Director - Member Engagement (Former)

Professionals Australia

Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organization, and allowing us to deliver b...etter results for our members.

Testimonial By STEPHEN GARGANO

Case Studies

COMPANY CASE STUDIES
Case Study ASCP

How ASCP Improved The Renewal Process With Automated Email Campaigns

Read More
Case Study FBLA-PBL

FBLA-PBL Modernizes Leadership Engagement Strategy With Higher Logic

Read More
Case Study IASBO

Illinois Association Of School Business Officials Increases Event Revenue By $20,000

Read More

Based on peer insights

Cuspera recommends Higher Logic Marketing Automation for

Use Cases Engagement Management , Communication Management , Campaign Management
Medium E-Mail, Social Media, Website
Features Templates, Personalization, Landing Page
Business Priorities Increase Sales & Revenue, Improve ROI, Scale Best Practices
Industries Non-Profit Organization Management, Hospital & Health Care, Education

Frequently Asked Questions(FAQ)

for Higher Logic Marketing Automation

What is Higher Logic Marketing Automation?

Higher Logic Marketing Automation is a tailored email communication that helps in delivering personalized content and targeted communications to keep the audiences coming back for more.It helps in creating custom campaigns, using pre-built templates, automates workflows delivering a personalized journey to every recipient, and send the most relevant content to the audience with guided messaging prompts. It tracks interactions with the email and website content, leverages data-driven insights to identify the most engaged contacts and also integrates directly with the CRM or AMS.

What is Higher Logic Marketing Automation used for?

Higher Logic Marketing Automation is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Communication Management and Campaign Management .

What are the top features of Higher Logic Marketing Automation?

Templates, Personalization and Landing page are some of the top features of Higher Logic Marketing Automation.

Who uses Higher Logic Marketing Automation?

Higher Logic Marketing Automation is used by Non-Profit Organization Management, Hospital & Health Care and Education among other industries.

What are Higher Logic Marketing Automation alternatives?

Makesbridge, ItracMarketer Platform, MessageGears and Upland Adestra are popular alternatives for Higher Logic Marketing Automation.

Where is Higher Logic Marketing Automation located?

Higher Logic Marketing Automation is headquartered at 1919 North Lynn Street, Suite 500 Arlington, VA 22209.

Popular Business Setting

for Higher Logic Marketing Automation

Top Industries

  • Non-Profit Organization Management
  • Hospital & Health Care
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Higher Logic Marketing Automation to Increase sales & revenue and Improve ROI

Peer and Expert Opinion on Features

for Higher Logic Marketing Automation

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.63/5

Read Reviews (73)
Personalization

4.67/5

Read Reviews (64)
Landing page

4.47/5

Read Reviews (26)
Feedback surveys

3.58/5

Read Reviews (13)
Dashboard

2.79/5

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
Templates

3.63/5

Read Reviews (73)
Personalization

4.67/5

Read Reviews (64)
Landing page

4.47/5

Read Reviews (26)
Feedback surveys

3.58/5

Read Reviews (13)
Dashboard

2.79/5

Read Reviews (9)

IT and Other Capabilities

for Higher Logic Marketing Automation

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.98/5

Read Reviews (99)
Data Export

3.37/5

Read Reviews (36)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.98/5

Read Reviews (99)
Data Export

3.37/5

Read Reviews (36)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.57/5

Read Reviews (177)
Chat Support

4.15/5

Read Reviews (19)
Phone Support

3.93/5

Read Reviews (17)
Email Support

1.92/5

Read Reviews (53)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.57/5

Read Reviews (177)
Chat Support

4.15/5

Read Reviews (19)
Phone Support

3.93/5

Read Reviews (17)
Email Support

1.92/5

Read Reviews (53)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.60/5

Read Reviews (46)
Custom Reports

3.82/5

Read Reviews (199)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.60/5

Read Reviews (46)
Custom Reports

3.82/5

Read Reviews (199)

Software Failure Risk Guidance

?

for Higher Logic Marketing Automation

Overall Risk Meter

Low Medium High

Top Failure Risks for Higher Logic Marketing Automation

Vendor Profile Details

Company Name

Higher Logic

HQ Location

1919 North Lynn Street, Suite 500 Arlington, VA 22209

Employees

251-500

Social

Financials

PRIVATE