Higher Logic Marketing Automation Overview
This is a summary of the comprehensive capabilities and benefits of Higher Logic Marketing Automation based on over 1351 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Higher Logic Marketing Automation, Makesbridge, itracMarketer Platform, MessageGears, Upland adestra, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Higher Logic Marketing Automation is right for your needs? Our Cuspera AI engine can evaluate how Higher Logic Marketing Automation fits your specific business needs, industry, and context. Get your personalized assessment report today.
Higher Logic Marketing Automation supports business activities such as:
- Engagement Management
- Communication Management
- Campaign Management
- Social Media Management
- Training & Onboarding
Higher Logic Marketing Automation can help you with many business goals, such as Increase Sales & Revenue, Improve ROI, Scale Best Practices, Acquire Customers, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use E-Mail Social Media and Website for these needs. As a solution, Higher Logic Marketing Automation's capabilities include Templates, Personalization, Landing Page, etc.
Higher Logic Marketing Automation Non-Profit Organization Management Vertical is its biggest customer base.
Reviews
"The results from our birthday campaign shocked me. But it was so effective because we didn’t ask for anything — we just said hello. Now, we send this email automatically through Higher Logic’s Communication tool to 500 subscribers a day, and it cont...inues to be one of our best-performing campaigns. It’s an automated, thoughtful way to keep our brand top-of-mind for our members and encourage deeper interactions with us. We set it up and let it run on its own. " - SCOTT SNIDER
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Higher Logic Marketing Automation solved their Marketing Automation needs. Cuspera uses 1351 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Higher Logic Marketing Automation.
Use Cases
Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Higher Logic Marketing Automation.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.68/5 ★ |
"...Good engagement...." Peer review by Max M, Director of Communications and Marketing, Health, Wellness and Fitness |
| engaging and following up |
4.70/5 ★ |
"...Christine Polite Senior Director of Communications, ASCP Higher Logic has over 10 years of expertise in the engagement space...." Case Study ASCP |
| engaging with scheduling & cadence |
3.42/5 ★ |
"...Marketing Automation allows us to line up our strategy at the start of our campaign, knowing we'll reach our audiences at reasonable cadences without the hassle of scrambling to set up messages or re-target interested users...." Peer review by Administrator |
| Communication Management with E-Mail and Social Media |
4.48/5 ★ |
"...I love that I get hours back on my schedule because no longer have to spend hours on sending emails...." Peer review by Anikia B, Marketing Specialist, Non-Profit Organization Management |
| sending & publishing communications |
4.33/5 ★ |
"...Real Magnet is a great platform to create and send emails in a timely fashion...." Peer review by Holly S, Sr. Marketing Manager - Green Markets, Research |
| tracking & monitoring communications |
4.80/5 ★ |
"...The integration and tracking of Social Media marketing into campaigns has been a big plus as well...." Peer review by Avi A, Real Estate Advisor, Real Estate |
| Campaign Management with E-Mail and Website |
4.64/5 ★ |
"...Using Real Magnet simplifies our email marketing campaigns, which saves me time...." Peer review by Will H, Marketing Manager, Marketing and Advertising |
| campaign analytics |
2.94/5 ★ |
"...They respond quickly to questions and emails and also are open to creating custom reports and campaigns to fit your needs...." Peer review by Mirelle M, Senior Marketing Manger, Non-Profit Organization Management |
| campaign monitoring |
3.42/5 ★ |
"...Ease of use, new interface, detailed tracking information, campaign capabilities...." Peer review by User |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.68/5 ★ |
"...Good engagement...." Peer review by Max M, Director of Communications and Marketing, Health, Wellness and Fitness |
|
| engaging and following up |
4.68/5 ★ |
| engaging with scheduling & cadence |
4.68/5 ★ |
| Communication Management with E-Mail and Social Media |
4.48/5 ★ |
"...I love that I get hours back on my schedule because no longer have to spend hours on sending emails...." Peer review by Anikia B, Marketing Specialist, Non-Profit Organization Management |
|
| sending & publishing communications |
4.48/5 ★ |
| tracking & monitoring communications |
4.48/5 ★ |
| Campaign Management with E-Mail and Website |
4.64/5 ★ |
"...Using Real Magnet simplifies our email marketing campaigns, which saves me time...." Peer review by Will H, Marketing Manager, Marketing and Advertising |
|
| campaign analytics |
4.64/5 ★ |
| campaign monitoring |
4.64/5 ★ |
32+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1351 insights from peers and experts to help you assess how these Higher Logic Marketing Automation use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
The results from our birthday campaign shocked me. But it was so effective because we didn’t ask for anything — we just said hello. Now, we send this email automatically through Higher Logic’s Communication tool to 500 subscribers a day, and it continues to be one of our best-performing campaigns. ...It’s an automated, thoughtful way to keep our brand top-of-mind for our members and encourage deeper interactions with us. We set it up and let it run on its own. |
|
Pandemic or not, we were moving ahead with establishing a community platform. Our staff and volunteer leaders spent so much time responding to the same questions over email. Our communications were leaving people with more follow-up questions. We were only talking to, not engaging with our chapter ...leaders. We realized there had to be a better way. Our Higher Logic Leadership Community has truly made a tremendous difference. We are now delivering critical information and turnkey materials to business teachers 24/7 to better meet their needs. |
|
If you’re going to ask someone to do something that’s different than their current behavior, you have to provide motivation. We started with reminding people what the value of ASCP is and trying to get them engaged to get more out of their membership. We wanted to make this an automated process tha...t took less staff time, but also didn’t suffer in terms of personalization and talking to our members in a natural way. Higher Logic’s Communications platform made it easy. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
SCOTT SNIDER Associate Marketing Director American Mensa |
The results from our birthday campaign shocked me. But it was so effective because we didn’t ask for anything — we just said hello. Now, we send this email automatically through Higher Logic’s Communication tool to 500 subscribers a day, and it continues to be one of our best-performing campaigns. ...It’s an automated, thoughtful way to keep our brand top-of-mind for our members and encourage deeper interactions with us. We set it up and let it run on its own. |
|
ALEXANDER T. GRAHAM Executive President/CEO FBLA-PBL |
Pandemic or not, we were moving ahead with establishing a community platform. Our staff and volunteer leaders spent so much time responding to the same questions over email. Our communications were leaving people with more follow-up questions. We were only talking to, not engaging with our chapter ...leaders. We realized there had to be a better way. Our Higher Logic Leadership Community has truly made a tremendous difference. We are now delivering critical information and turnkey materials to business teachers 24/7 to better meet their needs. |
|
CHRISTINE POLITE Senior Director Of Communications ASCP |
If you’re going to ask someone to do something that’s different than their current behavior, you have to provide motivation. We started with reminding people what the value of ASCP is and trying to get them engaged to get more out of their membership. We wanted to make this an automated process tha...t took less staff time, but also didn’t suffer in terms of personalization and talking to our members in a natural way. Higher Logic’s Communications platform made it easy. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
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Case Study TMARead More |
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Case Study IASBORead More |
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Case Study ASCPRead More |
Frequently Asked Questions(FAQ)
for Higher Logic Marketing Automation
What is Higher Logic Marketing Automation?
What is Higher Logic Marketing Automation used for?
What are the top features of Higher Logic Marketing Automation?
Who uses Higher Logic Marketing Automation?
What are Higher Logic Marketing Automation alternatives?
Where is Higher Logic Marketing Automation located?
Popular Business Setting
for Higher Logic Marketing Automation
Top Industries
- Non-Profit Organization Management
- Hospital & Health Care
- Education
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Higher Logic Marketing Automation to Increase sales & revenue and Improve ROI
Higher Logic Marketing Automation Alternatives
Peer and Expert Opinion on Features
for Higher Logic Marketing Automation
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (73) |
| Personalization | Read Reviews (64) |
| Landing page | Read Reviews (26) |
| Feedback surveys | Read Reviews (13) |
| Dashboard | Read Reviews (9) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (73) |
| Personalization | Read Reviews (64) |
| Landing page | Read Reviews (26) |
| Feedback surveys | Read Reviews (13) |
| Dashboard | Read Reviews (9) |
IT and Other Capabilities
for Higher Logic Marketing Automation
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (99) |
| Data Export | Read Reviews (36) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (99) |
| Data Export | Read Reviews (36) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (177) |
| Chat Support | Read Reviews (19) |
| Phone Support | Read Reviews (17) |
| Email Support | Read Reviews (53) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (177) |
| Chat Support | Read Reviews (19) |
| Phone Support | Read Reviews (17) |
| Email Support | Read Reviews (53) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (46) |
| Custom Reports | Read Reviews (199) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (46) |
| Custom Reports | Read Reviews (199) |
Software Failure Risk Guidance
?for Higher Logic Marketing Automation
Overall Risk Meter
Top Failure Risks for Higher Logic Marketing Automation
Vendor Profile Details
Company Name
Higher Logic
Company Website
https://www.higherlogic.com/HQ Location
1919 North Lynn Street, Suite 500 Arlington, VA 22209
Employees
251-500
Social
Financials
PRIVATE
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