Higher Logic Marketing Automation Overview

Higher Logic's Thrive platform simplifies community management for associations with dynamic marketing tools. Marketing automation is seamlessly integrated to enhance engagement.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Higher Logic Marketing Automation.

Other use cases:

  • Social Media Management
  • Onboarding
  • Helpdesk Management
  • Contact List Management
  • Social Media Marketing
  • Workflow Management
  • Segmentation And Targeting
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Higher Logic Marketing Automation.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Improve Consistency
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Higher Logic Marketing Automation Use-Cases and Business Priorities: Customer Satisfaction Data

Higher Logic Marketing Automation works with different mediums / channels such as E-Mail, Social Media, and Website,

Higher Logic Marketing Automation's features include Templates, Personalization, Landing Page, etc.

Reviews

"Marketing isn’t about making a sale, it’s about building a relationship. To do that, we needed the campaign to be value-focused, rather than sales-focused. We wanted to show the member what they’re entitled to, and how to access it. With our new, au...tomated email campaigns, Higher Logic helps us create those relationships." - ALEX NUGENT

Higher Logic Marketing Automation, Makesbridge, itracMarketer Platform, MessageGears, Upland adestra, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Higher Logic Marketing Automation

Top Industries

  • Non-Profit Organization Management
  • Hospital & Health Care
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Higher Logic Marketing Automation is popular in Non-Profit Organization Management, Hospital & Health Care, and Education and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Higher Logic Marketing Automation Use Cases

How does Higher Logic Marketing Automation facilitate Engagement Management?

What benefits does Higher Logic Marketing Automation offer for Communication Management?

How can Higher Logic Marketing Automation optimize your Campaign Management Workflow?

What solutions does Higher Logic Marketing Automation provide for Social Media Management?

What makes Higher Logic Marketing Automation ideal for Onboarding?

32+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Higher Logic Marketing Automation solved their Marketing Automation needs. Cuspera uses 1351 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Higher Logic Marketing Automation testimonial

ALEX NUGENT

Digital Communications Coordinator

Australian Human Resources Institute

Marketing isn’t about making a sale, it’s about building a relationship. To do that, we needed the campaign to be value-focused, rather than sales-focused. We wanted to show the member what they’re entitled to, and how to access it. With our new, automated email campaigns, Higher Logic helps us cre...ate those relationships.

Testimonial By ALEX NUGENT
Higher Logic Marketing Automation testimonial

ALEXANDER T. GRAHAM

Executive President/CEO

FBLA-PBL

Pandemic or not, we were moving ahead with establishing a community platform. Our staff and volunteer leaders spent so much time responding to the same questions over email. Our communications were leaving people with more follow-up questions. We were only talking to, not engaging with our chapter ...leaders. We realized there had to be a better way. Our Higher Logic Leadership Community has truly made a tremendous difference. We are now delivering critical information and turnkey materials to business teachers 24/7 to better meet their needs.

Testimonial By ALEXANDER T. GRAHAM
Higher Logic Marketing Automation testimonial

STEPHEN GARGANO

Director - Member Engagement (Former)

Professionals Australia

Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organization, and allowing us to deliver b...etter results for our members.

Testimonial By STEPHEN GARGANO
CUSTOMERS TESTIMONIALS
Higher Logic Marketing Automation testimonial

ALEX NUGENT

Digital Communications Coordinator

Australian Human Resources Institute

Marketing isn’t about making a sale, it’s about building a relationship. To do that, we needed the campaign to be value-focused, rather than sales-focused. We wanted to show the member what they’re entitled to, and how to access it. With our new, automated email campaigns, Higher Logic helps us cre...ate those relationships.

Testimonial By ALEX NUGENT
Higher Logic Marketing Automation testimonial

ALEXANDER T. GRAHAM

Executive President/CEO

FBLA-PBL

Pandemic or not, we were moving ahead with establishing a community platform. Our staff and volunteer leaders spent so much time responding to the same questions over email. Our communications were leaving people with more follow-up questions. We were only talking to, not engaging with our chapter ...leaders. We realized there had to be a better way. Our Higher Logic Leadership Community has truly made a tremendous difference. We are now delivering critical information and turnkey materials to business teachers 24/7 to better meet their needs.

Testimonial By ALEXANDER T. GRAHAM
Higher Logic Marketing Automation testimonial

STEPHEN GARGANO

Director - Member Engagement (Former)

Professionals Australia

Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organization, and allowing us to deliver b...etter results for our members.

Testimonial By STEPHEN GARGANO

Case Studies

COMPANY CASE STUDIES
Higher Logic Marketing Automation case study
Case Study TMA

TMA’s Automated Campaigns Result In 313% Increase In Sales

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Higher Logic Marketing Automation case study
Case Study Professionals Australia

Professionals Australia Reaches New Levels Of Growth With Automated Email Campaigns

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Higher Logic Marketing Automation case study
Case Study IASBO

Illinois Association Of School Business Officials Increases Event Revenue By $20,000

Read More

Video

Meet Higher Logic Thrive

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Frequently Asked Questions(FAQ)

for Higher Logic Marketing Automation

What is Higher Logic Marketing Automation?

Higher Logic Marketing Automation is a tailored email communication that helps in delivering personalized content and targeted communications to keep the audiences coming back for more.It helps in creating custom campaigns, using pre-built templates, automates workflows delivering a personalized journey to every recipient, and send the most relevant content to the audience with guided messaging prompts. It tracks interactions with the email and website content, leverages data-driven insights to identify the most engaged contacts and also integrates directly with the CRM or AMS.

Some of its features include robust reporting tools, track performance across multiple channels, effectively measure conversions and campaign impact at every stage, builds reports providing key metrics, automates workflow and so on.

What is Higher Logic Marketing Automation used for?

Higher Logic Marketing Automation is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Communication Management and Campaign Management .

What are the top features of Higher Logic Marketing Automation?

Templates, Personalization and Landing page are some of the top features of Higher Logic Marketing Automation.

Who uses Higher Logic Marketing Automation?

Higher Logic Marketing Automation is used by Non-Profit Organization Management, Hospital & Health Care and Education among other industries.

What are Higher Logic Marketing Automation alternatives?

Makesbridge, ItracMarketer Platform, MessageGears and Upland Adestra are popular alternatives for Higher Logic Marketing Automation.

Where is Higher Logic Marketing Automation located?

Higher Logic Marketing Automation is headquartered at 1919 North Lynn Street, Suite 500 Arlington, VA 22209.
lightning

Peers used Higher Logic Marketing Automation for engagement management and communication management

Higher Logic Marketing Automation Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.60/5 ★

Read Reviews (46)
Custom Reports

3.82/5 ★

Read Reviews (199)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.60/5 ★

Read Reviews (46)
Custom Reports

3.82/5 ★

Read Reviews (199)

Software Failure Risk Guidance

?

for Higher Logic Marketing Automation

Overall Risk Meter

Low Medium High

Top Failure Risks for Higher Logic Marketing Automation

Higher Logic News

Higher Logic Vanilla Announces Expanded Integrations with Zendesk - MarTech Cube

Higher Logic, the leading community engagement company, announced enhanced integrations between Higher Logic Vanilla (Vanilla)

18 Jul 2024 - source

Higher Logic Profile

Company Name

Higher Logic

HQ Location

1919 North Lynn Street, Suite 500 Arlington, VA 22209

Employees

251-500

Social

Financials

PRIVATE