Latest Product Updates and Feature Enhancements on GroundTruth
GroundTruth Blueprints: An inside look at the tech that powers our Platform
GroundTruth's Blueprints technology enhances its Ads Manager platform by providing precise foot traffic attribution and real-time location targeting. Blueprints create polygons around points of inter...est, enabling accurate visit tracking and audience targeting. This technology supports cross-channel retargeting and Digital Out-of-Home ad view verification, driving high-performance marketing campaigns across industries.
Strategic Partnerships and Integrations of GroundTruth
GroundTruth + ZeroToOne.AI: Predictive AI Advertising is on the way.
GroundTruth and ZeroToOne.AI have formed a partnership to integrate predictive AI into digital advertising. This collaboration will enhance GroundTruth's Ads Manager by predicting consumer behavior, ...improving audience targeting and optimization. The integration aims to shift from retrospective to predictive advertising, offering tools for better decision-making and media efficiency.
Mergers, Acquisitions, and Business Moves by GroundTruth
ZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven ...
ZeroToOne.AI has acquired GroundTruth to enhance its AI-driven predictive intelligence platform. This acquisition integrates ZeroToOne's Large Behavioral Model with GroundTruth's extensive real-world... signal network, aiming to improve marketing reach and ROI. GroundTruth's leadership will join ZeroToOne, ensuring continuity for customers and partners. The combined platform promises a significant shift from reactive systems to predictive consumer behavior insights.
Awards, Recognitions, and Industry Achievements of GroundTruth
GroundTruth Recognized in 2025 MarTech Breakthrough Awards Program for Advertising Technology Innovation to Drive Real Business Results
GroundTruth has been awarded the "Best Geolocation Platform" in the 2025 MarTech Breakthrough Awards for its innovative advertising technology. The platform excels in driving business results through... precise audience targeting and real-world behavior analysis, enhancing foot traffic and sales. GroundTruth Ads Manager supports multichannel campaigns, offering marketers tools to verify store visits and attribute sales directly to specific ads.
GroundTruth Recognized in 2025 MarTech Breakthrough Awards
GroundTruth won the "Best Geolocation Platform" award at the 2025 MarTech Breakthrough Awards. This recognition highlights GroundTruth's innovative advertising platform, which leverages real-world be...havior to drive business results like foot traffic and sales. The platform's advanced audience targeting and measurement capabilities set it apart in the marketing technology industry.
