Dentsu Overview

Dentsu APAC redefines brand building with its integrated marketing services. Specializing in creative, customer experience management (CXM), digital, media, and omnichannel strategies, Dentsu APAC offers a comprehensive approach to marketing. This award-winning agency leverages its global network to innovate and impact brand development. With a focus on forward-looking capabilities, Dentsu APAC helps businesses navigate complex marketing landscapes, ensuring brands connect effectively with their target audiences. The agency's commitment to innovation is evident in its strategic use of digital and omnichannel services, positioning clients for success in a rapidly evolving market.

Use Cases

Customers recommend Advertisement, Digital Marketing, Collaboration, as the business use cases that they have been most satisfied with while using Dentsu.

Other use cases:

  • International Marketing
  • Engaging And Following Up
  • Sending & Publishing Communications
  • Market Research
  • Creative Agency
  • Media Planning
  • Generation Of New Leads
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Dentsu.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Visibility
  • Improve Digital And Social Presence
  • Improve ROI
  • Establish Thought Leadership
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Dentsu Use-Cases and Business Priorities: Customer Satisfaction Data

Dentsu works with different mediums / channels such as Social Media. Offline. On Premises etc.

Dentsu's features include Feedback Surveys. and Dentsu support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Dentsu analytics capabilities include Analytics, and Custom Reports.

Dentsu Aegis Network is a global marketing services group designed for the digital economy. It focuses on driving sustainable business growth for brands and businesses.

Comprehensive Insights on Dentsu Use Cases

How does Dentsu facilitate Digital Marketing?

How can Dentsu enhance your Collaboration process?

How can Dentsu enhance your International Marketing process?

11 buyers and buying teams have used Cuspera to assess how well Dentsu solved their business needs. Cuspera uses 146 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Entertainment

CASE STUDY TVNZ

TVNZ+ used a rebranding campaign called 'It’s Free. But it Could Cost You.' The goal was to attract younger viewers and change the platform’s old image. TVNZ+ showed how its free content could be so ...engaging that it might distract viewers from daily life. The campaign got over 30 million impressions. Positive sentiment for TVNZ+ rose by 52%. Viewers describing the service as 'light-hearted' increased by 66%, and those calling it 'youthful' jumped by 200%. TVNZ+ became more appealing to a younger audience and improved its brand image.

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Consumer Services

CASE STUDY Rentokil

Rentokil used 'The Horroroach' campaign to boost awareness of its home pest control services in Indonesia. The campaign used scary audio stories based on local culture and the fear of cockroaches. Re...ntokil aired these stories in homes and promoted them on social media with #KecoaHoror. The campaign reached 2.6 million audio listeners and got 8 million impressions. Rentokil saw a threefold increase in customer calls and became a top trending topic on X.

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Non-Profit Organization Management

CASE STUDY Jian AI Elderly Charity

Dentsu Creative worked with Jian AI Elderly Charity to raise awareness about Alzheimer’s disease in China. The 'Lost in Time, Found in Love' campaign used the Clock Drawing Test and patient artwork t...o create an immersive exhibition at Shanghai’s Xujiahui Metro Station. The campaign reached 21 million people, generated 129 million impressions, and increased donations by 106% year-over-year. Over 2.75 million people engaged with the exhibition, and 120,000 participated in a charity auction. The campaign received 493 press mentions and won a Bronze Lion at Cannes 2024.

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Marketing and Advertising

CASE STUDY Dentsu Creative Thailand

Zero Pollution Zebra is a project by Dentsu Creative Thailand. The challenge was the environmental harm from over 100,000 plaster votive figures made each year, which added to air pollution. The solu...tion was to create biodegradable zebras from agricultural waste and fungi, painted with eco-friendly paints. The campaign earned over 20 million baht in free media, was covered by more than 30 media outlets, and led temples to adopt the eco-friendly zebras. This reduced waste, cut pollution, and raised awareness about sustainable cultural practices.

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lightning

Peers used Dentsu for advertisement and digital marketing

Dentsu Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.75/5 ★

Read Reviews (13)
Custom Reports

4.54/5 ★

Read Reviews (22)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.75/5 ★

Read Reviews (13)
Custom Reports

4.54/5 ★

Read Reviews (22)

Software Failure Risk Guidance

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for Dentsu

Top Failure Risks for Dentsu

Dentsu Aegis Network News

Company

Dentsu Performance marks four years of growth and innovation - The Media Online

Dentsu Performance Media celebrates its fourth anniversary, highlighting significant growth and innovation. The unit expanded its services, including AI-powered measurement and generative SEO, and launched the Salesnet digital marketplace. It achieved Google Marketing Platform Sales Partner status and received accolades at industry awards. The focus remains on client relationships, technical innovation, and scaling partnerships for future growth.

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Partnership

Dentsu Announces Strategic Partnership with MOGL - nilnewsstand.com

Dentsu has formed a strategic partnership with MOGL, an AI-powered athlete influencer platform, to enhance its influence in the US sports ecosystem. This collaboration allows Dentsu to connect clients with athlete influencers for NIL sponsorships, leveraging MOGL's data-driven platform for precise brand-athlete matches. The partnership expands Dentsu's capabilities in influencer marketing, integrating NIL opportunities into client campaigns for improved audience engagement and cultural relevance.

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Partnership

Lenovo teams up with Dentsu B2B & Posterscope for precision - driven ThinkPad X9 aura experience

Lenovo collaborated with Dentsu B2B and Posterscope to launch a precision-driven campaign for the ThinkPad X9 Aura Edition, targeting IT and business decision-makers in India. The campaign featured immersive on-ground activations, personalized outreach, and targeted social promotions, alongside innovative anamorphic displays at major airports, driving significant engagement and awareness for Lenovos AI-powered laptop.

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Company

Dentsu considers partnerships , possible divestments to revive international business

Dentsu is exploring strategic partnerships and potential divestments to enhance its international business performance. The company is restructuring to focus on core markets in Japan and the US, while considering external investments and outsourcing for underperforming units. CEO Hiroshi Igarashi emphasized the need for bold strategies, including partnerships, to stabilize operations and achieve cost savings.

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Dentsu Aegis Network Profile

Company Name

Dentsu Aegis Network

Company Website

https://www.dentsu.com/

HQ Location

London, England

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