Dentsu Overview

Dentsu APAC redefines brand building with its integrated marketing services. Specializing in creative, customer experience management (CXM), digital, media, and omnichannel strategies, Dentsu APAC offers a comprehensive approach to marketing. This award-winning agency leverages its global network to innovate and impact brand development. With a focus on forward-looking capabilities, Dentsu APAC helps businesses navigate complex marketing landscapes, ensuring brands connect effectively with their target audiences. The agency's commitment to innovation is evident in its strategic use of digital and omnichannel services, positioning clients for success in a rapidly evolving market.

Use Cases

Customers recommend Advertisement, Digital Marketing, Collaboration, as the business use cases that they have been most satisfied with while using Dentsu.

Other use cases:

  • International Marketing
  • Engaging And Following Up
  • Sending & Publishing Communications
  • Market Research
  • Creative Agency
  • Media Planning
  • Generation Of New Leads
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Dentsu.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Visibility
  • Improve Digital And Social Presence
  • Improve ROI
  • Establish Thought Leadership
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Dentsu Use-Cases and Business Priorities: Customer Satisfaction Data

Dentsu works with different mediums / channels such as Social Media. Offline. On Premises etc.

Dentsu's features include Feedback Surveys. and Dentsu support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Dentsu analytics capabilities include Analytics, and Custom Reports.

Dentsu Aegis Network is a global marketing services group designed for the digital economy. It focuses on driving sustainable business growth for brands and businesses.

Comprehensive Insights on Dentsu Use Cases

How does Dentsu facilitate Digital Marketing?

How can Dentsu enhance your Collaboration process?

What Are the key features of Dentsu for International Marketing?

13+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Dentsu solved their business needs. Cuspera uses 146 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Non-Profit Organization Management

CASE STUDY Jian AI Elderly Charity

Dentsu Creative worked with Jian AI Elderly Charity to raise awareness about Alzheimer’s disease in China. The 'Lost in Time, Found in Love' campaign used the Clock Drawing Test and patient artwork t...o create an immersive exhibition at Shanghai’s Xujiahui Metro Station. The campaign reached 21 million people, generated 129 million impressions, and increased donations by 106% year-over-year. Over 2.75 million people engaged with the exhibition, and 120,000 participated in a charity auction. The campaign received 493 press mentions and won a Bronze Lion at Cannes 2024.

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Consumer Services

CASE STUDY Rentokil

Rentokil used 'The Horroroach' campaign to boost awareness of its home pest control services in Indonesia. The campaign used scary audio stories based on local culture and the fear of cockroaches. Re...ntokil aired these stories in homes and promoted them on social media with #KecoaHoror. The campaign reached 2.6 million audio listeners and got 8 million impressions. Rentokil saw a threefold increase in customer calls and became a top trending topic on X.

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Entertainment

CASE STUDY TVNZ

TVNZ+ used a rebranding campaign called 'It’s Free. But it Could Cost You.' The goal was to attract younger viewers and change the platform’s old image. TVNZ+ showed how its free content could be so ...engaging that it might distract viewers from daily life. The campaign got over 30 million impressions. Positive sentiment for TVNZ+ rose by 52%. Viewers describing the service as 'light-hearted' increased by 66%, and those calling it 'youthful' jumped by 200%. TVNZ+ became more appealing to a younger audience and improved its brand image.

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Marketing and Advertising

CASE STUDY Dentsu Creative Thailand

Zero Pollution Zebra is a project by Dentsu Creative Thailand. The challenge was the environmental harm from over 100,000 plaster votive figures made each year, which added to air pollution. The solu...tion was to create biodegradable zebras from agricultural waste and fungi, painted with eco-friendly paints. The campaign earned over 20 million baht in free media, was covered by more than 30 media outlets, and led temples to adopt the eco-friendly zebras. This reduced waste, cut pollution, and raised awareness about sustainable cultural practices.

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lightning

Peers used Dentsu for advertisement and digital marketing

Dentsu Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.75/5 ★

Read Reviews (13)
Custom Reports

4.54/5 ★

Read Reviews (22)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.75/5 ★

Read Reviews (13)
Custom Reports

4.54/5 ★

Read Reviews (22)

Software Failure Risk Guidance

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for Dentsu

Top Failure Risks for Dentsu

Dentsu Aegis Network News

Company

Dentsu launches 'Dentsu Lab India' in Mumbai, Bengaluru, Gurgaon

Dentsu has launched 'Dentsu Lab India' in Mumbai, Bengaluru, and Gurgaon to drive innovation in AI, immersive tech, and IoT. The lab, led by Gurbaksh Singh, aims to create empathetic and impactful technology solutions, showcasing projects like Tokonoma and Garuda Rakshak. This initiative is part of Dentsu's global strategy to foster inclusive innovation.

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Executive

Dentsu APAC bolsters insight-driven excellence with senior appointments

Dentsu APAC has appointed Mimi Lu as head of insight and intelligence and Richard Reid as head of media strategy to enhance its insight-driven strategic excellence. These appointments aim to integrate strategy and creativity, providing clients with cohesive, insight-led solutions. Lu and Reid will focus on developing insight products and infusing creative thinking into media planning, respectively, to drive growth and innovation across the region.

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Awards

Dentsu HK and FABCOM win big at Agency of the Year Awards 2025 HK

Dentsu HK received top honors at the Agency of the Year Awards 2025 in Hong Kong, recognizing its excellence in integrated marketing and technology-driven agency services.

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Product

Dentsu Unveils Solution Utilizing Generative AI and BX at Cannes - group.dentsu.com

Dentsu introduced a new solution at Cannes that leverages generative AI and business experience (BX) to enhance integrated marketing strategies. The platform aims to help brands create more personalized and impactful customer experiences by combining advanced artificial intelligence with dentsus expertise in business transformation and digital marketing.

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Dentsu Aegis Network Profile

Company Name

Dentsu Aegis Network

Company Website

https://www.dentsu.com/

HQ Location

London, England

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