Latest Product Updates and Feature Enhancements on Dentsu
From shelf to screen : dentsu SA leads South Africa retail media revolution
Dentsu SA is spearheading South Africa's retail media transformation by helping brands connect with consumers at purchase points. The agency focuses on agile, data-driven strategies across diverse pl...atforms like Takealot and Amazon, enhancing campaign adaptability and effectiveness. This approach aims to accelerate the retail media market's growth in South Africa, leveraging local insights and global expertise.
Dentsu Unveils Solution Utilizing Generative AI and BX at Cannes - group.dentsu.com
Dentsu introduced a new solution at Cannes that leverages generative AI and business experience (BX) to enhance integrated marketing strategies. The platform aims to help brands create more personali...zed and impactful customer experiences by combining advanced artificial intelligence with dentsus expertise in business transformation and digital marketing.
Dentsu launches programmatic CTV Marketplace responding to viewer behaviour
Dentsu has launched "Contextual Intelligence for CTV," a new solution that enables keyword-based contextual targeting for programmatic connected TV advertising. This technology helps brands improve a...d targeting and brand safety by allowing advertisers to select specific keywords to align ads with relevant content on CTV platforms. The solution aims to increase campaign effectiveness and minimize ad placements near unsuitable content, addressing key concerns for marketers in the digital advertising space.
World first from dentsu and Co-op set to transform the retail media
Dentsu has integrated advanced retail eye tracking data from Lumen Research into its media planning tool, in partnership with Co-op Media Network. This new capability combines global survey data with... real-time in-store attention metrics, enabling brands to optimize retail media strategies based on actual consumer engagement. The innovation aims to redefine how brands use in-store media for more effective campaign planning in the retail sector.
Dentsu adds eye-tracking insights to retail media planning tools
Dentsu has integrated eye-tracking insights into its retail media planning tools, enhancing advertisers ability to analyze shopper attention and optimize in-store campaigns. This update leverages adv...anced data analytics to provide brands with deeper visibility into consumer behavior, supporting more effective retail media strategies.
dentsu Partners with Index Exchange & Chalice AI to Build an AI-Enabled NextGen Programmatic Ecosystem
Dentsu has partnered with Index Exchange and Chalice AI to enhance its programmatic ecosystem through AI-driven solutions. This collaboration will leverage Index Exchange's SSP capabilities and Chali...ce AI's custom bidding strategies to optimize media performance and audience delivery. The initiative is part of Dentsu's NextGen transformation, aiming to provide clients with advanced decision-making tools and improved media supply chains.
Lenovo teams up with Dentsu B2B & Posterscope for precision - driven ThinkPad X9 aura experience
Lenovo collaborated with Dentsu B2B and Posterscope to launch a precision-driven campaign for the ThinkPad X9 Aura Edition, targeting IT and business decision-makers in India. The campaign featured i...mmersive on-ground activations, personalized outreach, and targeted social promotions, alongside innovative anamorphic displays at major airports, driving significant engagement and awareness for Lenovos AI-powered laptop.
Dentsu Announces Strategic Partnership with MOGL - nilnewsstand.com
Dentsu has formed a strategic partnership with MOGL, an AI-powered athlete influencer platform, to enhance its influence in the US sports ecosystem. This collaboration allows Dentsu to connect client...s with athlete influencers for NIL sponsorships, leveraging MOGL's data-driven platform for precise brand-athlete matches. The partnership expands Dentsu's capabilities in influencer marketing, integrating NIL opportunities into client campaigns for improved audience engagement and cultural relevance.
Lenovo shifts from awareness to experience to sell enterprise AI | Advertising
Dentsu B2B and Posterscope collaborated with Lenovo on an experiential marketing campaign for the ThinkPad X1 Aura Edition in India. The campaign emphasized direct product interactions over tradition...al advertising, using immersive showcases and digital out-of-home media to engage business professionals. This approach highlights a shift towards experiential strategies in B2B marketing, aiming to influence enterprise purchasing decisions through real-world product experiences.
Dentsu's Carat retains media buying account for Vodafone Group
Dentsu's Carat agency has renewed its media buying contract with Vodafone Group for three more years, extending their partnership to nine years. Carat will manage media buying across 11 EMEA markets,... enhancing Vodafone's in-house media capabilities with data and AI insights. This renewal underscores their successful collaboration since 2020.
Dentsu signals possibility of agency sales , partnerships
Dentsu is considering selling or partnering its overseas agencies to address underperformance outside Japan. CEO Hiroshi Igarashi discussed potential structural changes and partnerships during a post...-results Q&A. Despite international struggles, Japan showed strong revenue growth. Dentsu is working with external advisers to explore third-party partnerships but has not confirmed any sales or mergers yet.
Dentsu and MOGL team up to bring AI - powered NIL marketing to brands
Dentsu has formed a strategic partnership with MOGL, a tech platform for athlete influencers, to enhance its presence in the U.S. sports market. This collaboration leverages MOGL's AI-powered platfor...m to offer Dentsu's clients access to Name, Image, and Likeness (NIL) sponsorships, enabling data-driven campaigns with real-time performance metrics. The partnership aims to integrate NIL opportunities into Dentsu's media plans, advancing brand connections with sports audiences.
Intel India & Dentsu Creative Isobar unveil campaign reimagining aspirations
Dentsu Creative Isobar and Intel India launched the 'Papa Kehta Hai' campaign, reimagining a classic Bollywood song to emphasize AI-powered PCs as essential learning tools. The campaign addresses Ind...ia's digital divide, promoting PCs as crucial for future-ready education. It features a hero film and extensive media outreach to engage students and parents nationwide.
Dentsu Press Release | Criteo and dentsu Announce Global Commerce Media Partnership - Dentsu
Criteo and dentsu have formed a global commerce media partnership to integrate Criteos Commerce Media Platform with dentsus media solutions. This collaboration aims to deliver advanced retail media a...nd commerce advertising capabilities for brands worldwide, leveraging Criteos AI-driven technology and dentsus global client base to optimize omnichannel marketing and drive measurable business outcomes.
Criteo and dentsu Announce Global Commerce Media Partnership - Yahoo Finance
Criteo and dentsu have formed a global commerce media partnership to enhance retail media capabilities for dentsus clients. The collaboration integrates Criteos Commerce Media Platform, enabling dent...su to deliver advanced digital shelf analytics, unified media buying, and improved campaign performance for global advertisers. The partnership addresses retail media fragmentation and aims to drive online sales growth through data-driven insights and technology integration.
Dentsu Reports 3.4% First Half Decline, Cites International
Dentsu reported a 3.4% decline in net revenue for the first half of 2025, primarily due to challenges in its international operations. The company is restructuring its international business and has ...suspended a previously announced dividend due to a downward revision in its full-year earnings forecast. CEO Hiroshi Igarashi emphasized the company's commitment to clients and stakeholders during this period.
Dentsu's iProspect appoints Rahul Dayavati Shetty as Group Head
Dentsu's iProspect has appointed Rahul Dayavati Shetty as Group Head. Shetty, previously a Business Manager at Performics India, brings experience in digital marketing and insurance sectors. His new ...role at iProspect will involve leading teams and tackling new challenges, although specific responsibilities have not been disclosed.
Dentsu has appointed Rob Harvey as the new CEO for the Australia and New Zealand (ANZ) region. Harvey, who has been with Dentsu since 2011, succeeds Patricio DeMatteis. Harvey's leadership is expecte...d to enhance client value and drive growth through integrated solutions. His previous role as CEO of Dentsu Aotearoa was marked by significant achievements in media and marketing.
Dentsu APAC bolsters insight-driven excellence with senior appointments
Dentsu APAC has appointed Mimi Lu as head of insight and intelligence and Richard Reid as head of media strategy to enhance its insight-driven strategic excellence. These appointments aim to integrat...e strategy and creativity, providing clients with cohesive, insight-led solutions. Lu and Reid will focus on developing insight products and infusing creative thinking into media planning, respectively, to drive growth and innovation across the region.
InMobis Susannah Llewellyn joins dentsu as Integrated Client President - APAC
Susannah Llewellyn, formerly of InMobi, has joined dentsu as Integrated Client President for the Asia-Pacific region. She will oversee integrated marketing solutions and client strategy across APAC, ...strengthening dentsu's leadership team.
Awards, Recognitions, and Industry Achievements of Dentsu
Dentsu HK and FABCOM win big at Agency of the Year Awards 2025 HK
Dentsu HK received top honors at the Agency of the Year Awards 2025 in Hong Kong, recognizing its excellence in integrated marketing and technology-driven agency services.
Corporate News and Organizational Updates on Dentsu
Dentsu Performance marks four years of growth and innovation - The Media Online
Dentsu Performance Media celebrates its fourth anniversary, highlighting significant growth and innovation. The unit expanded its services, including AI-powered measurement and generative SEO, and la...unched the Salesnet digital marketplace. It achieved Google Marketing Platform Sales Partner status and received accolades at industry awards. The focus remains on client relationships, technical innovation, and scaling partnerships for future growth.
Dentsu considers partnerships , possible divestments to revive international business
Dentsu is exploring strategic partnerships and potential divestments to enhance its international business performance. The company is restructuring to focus on core markets in Japan and the US, whil...e considering external investments and outsourcing for underperforming units. CEO Hiroshi Igarashi emphasized the need for bold strategies, including partnerships, to stabilize operations and achieve cost savings.
Dentsu launches 'Dentsu Lab India' in Mumbai, Bengaluru, Gurgaon
Dentsu has launched 'Dentsu Lab India' in Mumbai, Bengaluru, and Gurgaon to drive innovation in AI, immersive tech, and IoT. The lab, led by Gurbaksh Singh, aims to create empathetic and impactful te...chnology solutions, showcasing projects like Tokonoma and Garuda Rakshak. This initiative is part of Dentsu's global strategy to foster inclusive innovation.
Tag launches new branding with a promise to make it land | News
Dentsu's production agency, Tag, has launched a new global branding initiative, "Make it Land," to modernize its visual identity and clarify its market position. This rebranding reflects Tag's role a...s a strategic partner in creative production and channel activation, emphasizing technology and AI integration for agile processes. The initiative aims to enhance brand vibrancy and align with evolving client needs for impactful content delivery.
New Brand "dentsu anime solutions" to Expand Globally - dentsu.co.jp
dentsu announced the global expansion of its new brand, "dentsu anime solutions." This initiative aims to support clients' growth strategies in the anime sector by leveraging dentsu's integrated mark...eting and technology capabilities across international markets.
Vodafone Retains dentsu Led by Carat for Media Buying Account - Dentsu
Dentsu's agency Carat has secured a three-year contract renewal with Vodafone for media buying across 11 EMEA markets. This partnership, which began six years ago, will now focus on media-led transfo...rmation, leveraging dentsu's expertise in data, AI, and audience insights to deliver innovative outcomes.
